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17

Dec 2020

Last Updated: 17/12/2020
Business
Business

'Independent shops will lead Ripon's revival', says ex-Wrens owner

by Tim Flanagan

| 17 Dec, 2020
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Just yards from where Philly Butler and her husband Mark used to run Ripon's recently-closed department store Wrens, she has moved to new premises in Fishergate — and she remains confident about the city's future

philly-butler-at-daisy-clover-boutique-1-scaled

Philly Butler firmly believes there is a bright future for independent retailers in Ripon.

For eight years, she and husband Mark provided a base at Wrens department store for fledgling businesses — more than a dozen of which grew and set up their own shops in the city.

'The house of independent retailers', as Wrens was known, closed this month after the cumulative effects of lockdown lost trade in the crucial summer and pre-Christmas periods took its toll.

Among 52 Wrens' occupiers that had to look for a new location to sell their goods was Philly's own fashion and accessories business Daisy Clover Boutique.

She told the Stray Ferret:

"Mark and I hoped above hope that we could continue with Wrens, but lost business along with the shut down of our tea room because of social distancing requirements were killer blows."


But despite the disastrous impact of covid on retailers large and small, Philly remains confident of a post-coronavirus comeback for the high street in Ripon. She said:

"I think that the 'shop local' message has finally resonated with people who realise that independents are an important part of the community and you are being served by your friends and sometimes neighbours."




She added:

"Before I could find new premises, I received dozens of calls from customers asking where they were going to be able to get their winter hats.
"These are people who ask and care about my children and the family pets and these type of relationships have been built by retailers right across Ripon."






Read more:



  • Ripon retailers make joint move

  • School's Christmas greetings to elderly in Ripon






Ripon's vacant shops are smaller than those in bigger retail centres, such as Harrogate and Leeds.

Smaller units are likely be much easier to fill than large units vacated by the likes of Debenhams, which could be to Ripon's advantage.

Philly said:

"Units of this size don't remain empty for long in Ripon, because in normal times, small businesses with something special to offer can rely on footfall all year round, from summer tourists, to market day visitors and loyal local customers."


Her niche is an ever-changing display of one-off hand-selected womenswear made mostly from cotton, silk or cashmere and imported from Europe.

Philly also has another string to her bow as a perfume designer who helps people create customised aromas for themselves or as personalised gifts. She said:

"At times like these, it's amazing how the smell of a lovely scent can raise your spirits."