Knaresborough health food shop under new ownership 
by
Last updated Jan 29, 2024
New owner Jason Wootton outside the Knaresborough shop.

A health food shop that has been operating in the centre of Knaresborough for 30 years has new owners.

Natural Choice in Market Place has been taken over by Healthy Stuff Group, which is an East Midlands-based business that operates a testing service for issues such as food allergies and iron deficiency.

This is the first of several planned high street stores by the new owners.

The Knaresborough shop will stock self-administered tests as well as wellbeing and health supplements. 

Jason Wootton, chairman of Healthy Stuff Group, said:

 “We are absolutely delighted to be working with the team at Natural Choice which has been supporting the people of Knaresborough with their health and wellbeing for decades.

“Our tests, which are clinically proven and identical to those used by medical professionals, are in heavy demand, but we want to go one better and help the NHS by inviting people into our new store to take a test as part of a wraparound service involving face-to-face consultation and access to health and well-being products.

“We intend to support the company’s existing offering completely, but believe we can enhance the customer experience through our testing so they can gain valuable insights into which products will help them improve their health.”

The new owners said all staff had been retained and would be trained to assist customers in taking the tests in a new consultancy room. 

The company said its move to physical stores followed a large increase in demand for its hair and finger-prick blood sample tests. 

It attributed this to delays in seeing GPs and increased awareness of the ease and convenience of home testing following the widespread use of lateral flow tests during covid.


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