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08

Aug 2023

Last Updated: 08/08/2023
Business
Business

Mint Velvet plans to open in former Harrogate Joules store

by Calvin Robinson Chief Reporter

| 08 Aug, 2023
Comment

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joulesharrogate
The former Joules store on Harrogate's James Street.

A high street women’s fashion chain looks set to open in the former Joules store on Harrogate’s James Street.

Mint Velvet has applied to North Yorkshire Council to refurbish and display signage at the unit.

The outlet has been empty since Joules closed its store on May 20.

It followed the company falling into administration in November 2022 until Next rescued it by paying £34 million for the business, plus £7 million for the head office site.

Now, Mint Velvet has tabled plans to refurbish and rebrand the former Joules store.

In documents submitted to the council, the company said:

“The building is an existing retail unit, which will be refurnished and re-branded to trade as Mint Velvet.
“The proposal comprises a number of alterations to the facade and the internal retail space, the works are intended to achieve a store environment reflective of Mint Velvet’s brand design language.”


The current Mint Velvet store on Harrogate's James Street.

The current Mint Velvet store on Harrogate's James Street.



North Yorkshire Council will make a decision on the proposal at a later date.

The move comes as the fashion chain has already opened new outlets in former Joules stores in Solihull and Chelmsford.

The Stray Ferret approached Mint Velvet to clarify the future of its current store at 36A James Street, but did not receive a response.




Read more:



  • Joules to close Harrogate shop

  • Harrogate restaurant The Rooftop confirms closure — after just two days