A Harrogate PR director has been named as the new chief executive of Harrogate District Chamber of Commerce.
David Simister, who founded Different PR in 2006, will take over the role from outgoing chief executive Sandra Doherty.
Ms Doherty, who took on the role in May 2016, is set to move to Northumberland and retire after selling her Alexa guest house on Ripon Road.
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Mr Simister, who is a former journalist and Harrogate borough councillor, said he was honoured to be taking on the role, adding:
“This organisation is one that represents not only the businesses of Harrogate, but those of the wider district. Its job is to give them a strong voice and one that will be heard, loudly and clearly, where it matters.
“Harrogate is home to a thriving and diverse business community, and I’m proud to say it’s where my business has been located for the last 15 years.
“My initial task is to plan the next 12 months, securing keynote speakers for our meetings who will share their experiences, on a wide range of issues, that will be of interest, and benefit, to members.
“I won’t deny that covid has not had an impact on the chamber, and another crucial task is to grow our membership. With the lifting of restrictions next month, we can once again meet in person, and it is the networking opportunities we offer that appeal to so many businesses.”
Martin Gerrard, president of the chamber of commerce, said:
“For the last 12 months, David has been our PR coordinator, and in that time he has grasped a thorough understanding of the chamber.
“When Sandra announced her imminent retirement, I asked David if he would consider taking on the role. He is incredibly passionate about Harrogate, his business is based here, he’s very well connected and knows the political landscape well.
“I’m delighted he agreed, and look forward to working with him as Harrogate district chamber begins another chapter in its long history.”
Mr Gerrard paid tribute to Ms Doherty, describing her as “a fantastic ambassador for the organisation”. He added:
“We wish her well in her retirement as she makes a new life for herself in Northumberland.”
