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03
Mar 2023
The incoming North Yorkshire Council is to bid to government for accreditation to create a new countywide tourism body.
The authority intends to apply to become a Local Visitor Economy Partnership — which will replace Destination Management Organisations following a review by ministers.
The new body would be responsible for promoting tourism in North Yorkshire and attracting events.
David Caulfield, assistant director for tourism and economic development at North Yorkshire Council, said the new organisation would also help to form a “Yorkshire-wide” tourism strategy.
He said:
The council intends to hire consultants at a cost of £20,000 to help support the bid.
Mr Caulfield said this would form a “small part” of the bid, with the majority of the work being carried out in-house.
Mr Sampson warned of the possible pitfalls of Destination Harrogate being merged into a county-wide tourism body, which he suggested could dilute the focus on individual places.
He said:
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