New family-owned German kitchen superstore launches in Harrogate
by
Last updated Oct 10, 2022
Adam Challis (left) and the team at Revo Kitchens, at Hornbeam Park.

This story is sponsored by Revo Kitchens.


A new German kitchen superstore aimed at making stylish designs an affordable luxury has opened its doors in Harrogate.

Revo Kitchens is a new showroom concept created by the family behind Inter Ceramica, which they launched in Harrogate more than 30 years ago.

It is based in a 10,000 sq ft unit at Hornbeam Park and offers Germany’s number one kitchen brand ‘Nolte Kuchen’, alongside an expert design service and superior customer support.

Adam Challis, owner of Revo Kitchens, said:

“Essentially we splintered off from Inter Ceramica and Revo is it’s own lone-standing concept that is born out of our experience from doing kitchens at Inter Ceramica. We felt it was ready to stand on its own two feet as a really strong offering.”

Family business

Mr Challis is the eldest of three children, along with brother Ed and sister Amy, who work in the business. His entrepreneurial father set-up Inter Ceramica in 1990 and over the years the “Harrogate born and bred” family have all played a part in helping to run the company.

He said:

“My dad is an inspiration. He genuinely leads from the front, never stops and always keeps everyone happy. He is non-stop, but in a very good way. He got this place launched and got us to where we are.

“It is a proper family business, but the Revo side of things is on the next sort of professional level from that. We want it to come across as a really slick operation – because that’s what it is.”

Mr Challis also runs a company called Robica Project Interiors, which is aimed at developers and features tiles and bathrooms from Interceramica and kitchens from Revo.

He said:

“Another exciting pathway from the Revo side is this is only one third of the total showroom space. So we have got a whole other concept to follow for the remaining two thirds.

“It’s being kept secret for now, but it will be extremely unique and we will be the only people doing it. We will be launching it in the New Year and will hopefully be somewhere the people from Harrogate and further afield can come and visit as a bit of a destination.”

The perfect blend

Revo Kitchens is aimed at being a blend of the family company-based caring approach, featuring in-depth knowledge and product quality, alongside the benefits offered by bigger corporate brands. This includes finance options, a delivery team with a large fleet of vehicles and an installation service.

Mr Challis said:

“So it is hopefully ticking every box. I don’t think there is too much more we could have done.”

The German kitchens range from £3,000 upwards and finance is available from £29 per month.

Mr Challis added:

“Some people want to spend £30,000 to £40,000 on a kitchen. Whilst we do offer this, I’d say we lean a lot more towards the affordable side of things. I think that’s what is needed. All the products are amazing quality whatever the budget.

“The idea behind it is, it all arrives pre-built. It is as simple as fitting a kitchen can get. We do genuinely get retail customers who fit the kitchens themselves.”

Latest trends

Mr Challis said colourful kitchens were currently on-trend, with customers wanting a combination of unique colours and natural finishes.

He said:

“We do a lot of the real metal, concrete and wooden doors. Texture is really popular. It’s also fairly even between modern and traditional. Usually it is way more modern, but currently it’s a blend of the two.”

As part of the launch, Revo ran a competition to win a dream kitchen, worth up to £10,000, which was run via social media, in-store and in partnership with the Stray Ferret.

The winner, who entered via the Stray Ferret, was announced as Angela Ratcliffe, who lives near Wetherby. Her name was drawn from more than 1,000 entries.

She said:

“I still can’t quite believe it. We are really looking forward to working with Revo on planning our new kitchen. A kitchen refurb has been on the to-do list for a long time and is well overdue. This win will make it a reality. We can’t wait to get this project going.”

Excited to finally get the family-friendly showroom up and running after lots of planning and hard work, Mr Challis said:

“It means a huge deal to us to open. It’s what we have been picturing. I think it will do really well and I think the next phase of the plan is even bigger and better and we can’t wait to launch that. We are really excited and really proud.”

Opening offers

Revo Kitchens is currently running the following opening offers:

  • For kitchens priced over £12,000, including VAT, customers can choose from a free upgrade from laminate to quartz worktops, a free Quooker tap, a free Bosch wine cooler or a £1,000 discount off tiles at Inter Ceramica.
  • For kitchens priced over £6,000, including VAT, customers can choose from  a £500 discount off tiles at Inter Ceramica or free 40mm Nolte bespoke laminate worktops.

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