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26
Jul 2023
New name for Harrogate taxi firm following acquisition by York company
A Harrogate taxi company is to be renamed after being acquired by a growing York-based firm.
Elite Taxis, which is based on Claro Road, came under new management on Monday, when it was bought by York Cars Taxis, and will be rebranded as Dash within the month.
York Cars is one of York’s biggest taxi companies, with 15 locations in the area, and Elite’s 30 drivers brings its fleet to around 200 cars.
Manager Billy Iqbal told the Stray Ferret:
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Dash will provide a 24-hour-a-day service, and customers will be able to book by phone or via the Dash Request A Ride app, which is free to download on Google Play or Apple Store. Payment can be made by card, Google, Apple Pay or cash.
York Cars Taxis now intends to enlarge its fleet and is recruiting new drivers in Harrogate and York to meet demand. Drivers’ rent is charged at 15% and capped at £75 regardless of takings.
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