Thank you for your interest in this story
To continue reading this article, subscribe to the Stray Ferret for as little as £1 a week
Already a subscriber? Log in here.
08
Mar 2023
Last Updated: 07/03/2023
Business Breakfast: Harrogate bus company offers local firms 'flagship' sponsorship
It’s time to join the Stray Ferret Business Club. The third in our series of networking events in association with The Coach and Horses in Harrogate is a lunch event on March 30 from 12.30pm.
Don’t miss out on this chance to network with businesses from across the Harrogate district. Get your tickets by clicking or tapping here.
Bus operator Transdev is offering companies in the Harrogate district the chance to advertise on its flagship routes.
The company, which runs the 36 route from Harrogate to Leeds, trialed a sponsorship campaign with John Lewis to promote its new store on Victoria Gate in Leeds city centre.
The move saw messaging on two buses on its flagship route in north and west Yorkshire.
The company is now offering the same opportunity to lcal firms in the Harrogate district.
Matt Burley, commercial manager at Transdev, said:
“John Lewis instantly saw the unique advantage in linking their brand with ours, and now their name can be seen across miles of town and country, inviting potential customers to hop on a bus and be chauffeur driven to the door of their store.
"We believe bus sponsorship is a formula for business success for firms throughout Yorkshire.”
Harrogate company hired to manage Bristol Airport advertising
Bristol Airport has hired a Harrogate company to manage and sell its advertising assets.
Eye Airports, which is based on East Parade, has been hired by the airport on a five-year contract.
The company will be tasked with managing all advertising and promotional opportunities, working closely with the airport’s commercial team to deliver innovative campaigns to customers.
Rachel Davies, managing director at Eye Airports, said:
“We enjoy an excellent working relationship with Bristol Airport, so we are naturally delighted to secure a new five-year contract. As the terminal developments take shape, we are looking forward to delivering some exciting new initiatives using the latest digital technology, both inside and outside the terminal.”
Rupert Lawrie, commercial director at Bristol Airport, said:
“We are delighted to appoint advertising specialist Eye Airports to manage and sell our advertising assets. The award of this new contract follows a competitive tender process and we look forward to working with Eye Airports over the coming five years and seeing the creative advertising campaigns across the airport."
0