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10

Aug 2022

Last Updated: 09/08/2022
Business
Business

Business Breakfast: Harrogate man launches health inequality app

by Calvin Robinson

| 10 Aug, 2022
Comment

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In this morning's business breakfast briefing, a Harrogate man has launched a health inequalities app and business groups hold their first summer social.

businessbreakfastapp
Caterpillar CEO Paul Baverstock with Olympic medallist, Alistair Brownlee. Picture: Asadour Guzelian.

Business Breakfast is sponsored by Harrogate law firm Truth Legal. 




A Harrogate man has launched a new app in Leeds which aims to reduce health inequalities.

The Caterpillar app aims to encourage people to take small steps to improve their’ lifestyles, such as increasing daily steps or making healthy changes to dietary habits.

The app was founded by Paul Baverstock, who lives in Harrogate, and has been hailed by Leeds City Council chief executive Tom Riordan as a “gamechanger”.

It is also backed by two-time Olympic gold medallist and public health advocate, Alistair Brownlee.

Mr Baverstock said:

“We’re using Nobel Prize-winning behavioural science techniques to help people create healthy habits that stick. 
“This isn’t for those who set extreme fitness challenges or track every calorie, it’s for those who might struggle to engage with and make small and important changes in their lives.”


Caterpillar connects to health apps, such as Google Fit and Apple Health, and sets personalised physical activity goals. 

It uses the latest expert information to help people make choices about their dietary habits.

Caterpillar is based at Leeds University and was incubated by the Leeds City Council’s BUILD programme in 2021.




Business groups hold first social


Business members at Harrogate District Chamber of Commerce and Harrogate BID social.

Business members at Harrogate District Chamber of Commerce and Harrogate BID social.



Harrogate businesses leaders met up for the first Harrogate District Chamber of Commerce and Harrogate BID summer drinks event on Monday night.

Representatives from firms from across the district attended 63rd+1st cocktail bar on Albert Street for the get-together.

It gave business leaders the chance to network with other members.

Chamber of Trade

Chamber of Trade