Harrogate Spring Water unveils mindful drinking bar at Royal Ascot
Harrogate Spring Water has opened the first mindful drinking bar at Royal Ascot with celebrity guests.
The company teamed up with wellbeing advocate and former Love Islander Dr Alex George and much-loved bartender from First Dates Merlin Griffiths for the launch.
The reduced and no-alcohol bar was devised after a survey of 2,000 people showed 24% had cut down their alcohol intake post-covid.
The water brand has launched its Drinking Life In campaign with a dedicated platform encouraging people to make the most of their experiences. It also includes mindful drinking tips from Dr Alex George.
Richard Hall, managing director at Harrogate Spring Water, said:
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