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Mar 2022

Last Updated: 02/03/2022

Health

Harrogate tourism body makes health and wellbeing top priority

by Calvin Robinson

| 02 Mar, 2022

Destination Harrogate, the council's new organisation to promote tourism, has listed its top priorities for the next three years. They are health and wellbeing, events and responsible tourism.

Harrogate's Turkish Baths.

Harrogate Borough Council’s tourism organisation has identified health and wellbeing, events and responsible tourism as its priorities over the next three years.

The council set up Destination Harrogate last year as its new 'destination management organisation' to showcase the Harrogate district and to grow the visitor economy and attract inward investment.

Destination Harrogate has now unveiled its three-year plan to "position the Harrogate district as a first choice destination for tourism, large-scale events and investment".

The plan was approved by senior councillors at a cabinet meeting yesterday.

According to a council press release, the visitor economy makes up 14.3 per cent of the economy in Harrogate district.

The plan cites health and wellbeing as its top priority. It says it wants to “position the Harrogate district as a first choice health and wellbeing destination”.

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Its second priority is to "position Harrogate district as a first-choice events destination by attracting, hosting and delivering exceptional events".

The council press release said:

"A year-round festival, conference and events programme will ensure a lift in the visitor economy and enable sustainable growth."

Responsible tourism is the third priority. The press release says:

"As we become more conscious of and conscientious about green travel and sustainable tourism, the DMO will work with partners to develop a responsible tourism strategy in order to be recognised as a destination for responsible tourism by 2030.

"In doing so, the DMO intends to minimise the negative environmental and social impacts of tourism, and enhance the economic and cultural benefits for visitors, businesses, and residents."

Worth £600m to economy

Cllr Richard Cooper, leader of the council, said:

"The visitor economy plays a huge role locally, underpinning 8,000 jobs and bringing £600 million in to our economy. Without it our district would be a very different place with fewer shops, businesses and job opportunities. That is why it is important that we seek to grow the visitor economy.

"This plan is the culmination of a number of interviews and surveys provided by people and businesses that have a direct input into the success of our visitor economy and who have shared their ideas and suggestions to take us forward.”

Gemma Rio, head of Destination Harrogate, said:

"To attract business and investment, a destination must be distinctive, attractive and well managed and we have developed this destination management plan to set out the vision, priorities and actions, we – as a destination – need to put in place to meet that vision.

"Key stakeholders from visitor attractions and restaurants, independent hotels, conference venues and event organisers from across the district have contributed towards the shared goals of our ambitious plan to achieve the long-term vision of a visitor economy worth around £835 million per annum by 2030."

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Harrogate tourism body makes health and wellbeing top priority

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Worth £600m to economy