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Apr 2022

Last Updated: 27/04/2022

Business

Masham's Black Sheep secures Jet2 deal

by Thomas Barrett

| 28 Apr, 2022

Today, Black Sheep Ale announces its collaboration with Jet2 and a new managing director of Harrogate Spring Water is appointed.

Black Sheep Brewery in Masham has secured a major deal with Leeds-based airline Jet2.com.

Black Sheep Ale will be available in a 330ml can on all the airline’s flights from its 10 UK bases from May 1.

Jet2.com is the UK’s third largest airline.

Black Sheep Ale is one of the brewery’s best loved beers. It was the first beer to be bottled at Black Sheep and is nationally available in 500ml bottle.

Charlene Lyons, chief executive of Black Sheep Brewery, said:

“We’re incredibly proud of this agreement with Jet2.com to feature Black Sheep Ale on flights to and from the UK, which will introduce one of Yorkshire’s best exports to new audiences.

“This is a great collaboration between two Yorkshire companies that will also offer international visitors to Britain a taste of our wonderful county before they touch down in the UK.”

Managing director at Harrogate Spring Water steps down

After 15 years at the helm, James Cain has announced he will be stepping down as managing director of Harrogate Spring Water.

French firm Danone acquired Harrogate Spring Water two years ago and Mr Cain said "it is now the right time for me to hand over the baton".

Mr Cain will remain a minority shareholder alongside the rest of the Cain family, he said:

"During my time with Harrogate Spring Water, I have been immensely proud of the brands that we have created as well as the people who have been a part of our journey, helping to build a business and continue a legacy in revitalising the town’s illustrious spa heritage."

Mr Cain is to be replaced by Richard Hall, who is currently a vice president within Danone’s UK & Ireland business. He will take on the role from May 3.

Mr Hall said:

“Harrogate Spring Water is a great brand with great heritage and is a very important part of Danone’s UK water business. It will be my privilege to lead the operation as we look to grow further and take the Harrogate Spring Water brand to more venues and consumers in 2022."