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Sept 2022

Last Updated: 21/09/2022

Meet Jules B, the big new name on Harrogate's fashion retail scene

by Vicky Carr

| 21 Sept, 2022

The small yet sought-after brand is opening a brand new luxury designer store in the heart of Harrogate tomorrow.

This article is sponsored by Jules B.

Stepping through the doors of Jules B means opening up a world of potential for your wardrobe.

The small yet sought-after brand is opening a brand new luxury designer store in the heart of Harrogate tomorrow.

It is just the fifth bricks-and-mortar shop for the brand, and only its third location: both Jesmond and Kendal have two branches, each dedicated to menswear and womenswear.

On Harrogate’s Cambridge Crescent, the focus will be womenswear, bringing together everything from the latest up-and-coming names to internationally renowned brands including Vivienne Westwood.

The beauty of Jules B is that it retains the feel of an independent boutique, and is still run by its founders, Julian and Rhona Blades.

Their influence in the business is as strong as ever, ensuring the best garments and accessories are sourced and brought together in a comprehensive collection that’s just right for Harrogate shoppers.

Julian said:

“Each of our destination stores is located in a beautiful area that’s been carefully selected to fit the Jules B brand, and Harrogate is no different.

“The location of the new store is just right for us: in a beautiful historic building, close to the iconic Bettys and on the doorstep of the stunning Stray.

“We’re enjoying transforming the two floors into the perfect retail space for our customers and can’t wait to welcome them inside for the first time.”

Having founded the business in 1984, the couple have kept to their vision of a new, intelligent approach to womenswear.

Their original boutique in the trendy Newcastle suburb of Jesmond still stands, and though physical expansion into new premises has been deliberately low, the brand now sells extensively online.

Its website has been running since 2008 – but Harrogate residents and visitors are fortunate now to have the opportunity to enjoy the real-life experience of a Jules B visit.

Step through the doorway into a luxuriously stylish and calm environment, a world away from the rush outside. Take advantage of the personal shopping experience to guide you through the latest trends and find the right styles for you.

Harrogate store launch

At the launch event on September 22, visitors will be greeted with a glass of bubbly to make it a retail experience to remember. Designer raffle prizes, gifts with purchases and more will be on offer to tempt you.

Rhona added:

“Our Harrogate store will have an exclusive range of more than 45 niche and big-name designer brands is available to choose from — the likes of Oska, Holland Cooper, NU London, Rag and Bone, and Barbour International.

“Customers can expect to discover everyday staples like denim and knitwear alongside elegant evening dresses, luxury bags and everything in between.

“We’re proud to stock a wide range of products that you won’t find anywhere else. Our exclusive selection blends on-trend styles and truly timeless pieces, and there’s always something new and exciting to discover.”