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07

Nov 2022

Last Updated: 07/11/2022
Politics
Politics

New branding for North Yorkshire Council revealed

by Calvin Robinson

| 07 Nov, 2022
Comment

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Council managers say the branding exercise will cost about £400,000.

councilbrand
A design of the planned rebrand for North Yorkshire Council.

County council bosses have unveiled plans for a new brand ahead of the creation of North Yorkshire Council.

The authority will come into force on April 1, 2023, when North Yorkshire County Council, Harrogate Borough Council and the other six districts will be abolished.

In a report due before the authority’s executive tomorrow, officials will recommend pressing ahead with proposals to implement a rebrand at a cost of £393,969.

It would see the the new brand included on main access points, libraries, registrar offices, crematoriums, adult social care venues and the county records office.

Much of the cost includes implementing the logo on staff lanyards, letterhead, email, certificates, licences, consents, permissions and orders.

North Yorkshire Council branding

How the new brand will look.



In a report, Vanessa Glover, head of communications, said:

"The design of an identity for North Yorkshire Council has been developed entirely using internal experience and expertise from the eight councils involved in local government reorganisation. There have therefore been no external costs incurred."


She added:

“The new North Yorkshire Council is legally required to adopt an identity. It is not possible to utilise any of the eight council brands currently in place.
“Therefore, this paper suggests a staged and proportionate approach to satisfying those legal requirements, while recommending a relatively low-cost approach to limited symbolic branding.”






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  • Harrogate council approves recruitment plan to help under pressure taxation staff






The authority will be legally required to include the brand on certain assets as of April 1, 2023.

This includes council tax bills, employee IDs and tariff boards in all council owned or operated car parks.

However, the council intends to keep district authority branding on some assets until they are worn out.

According to the report, this includes cemeteries, bus stops and wheelie bins.