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16
Jul 2023
Sell-out Great Yorkshire Show proves resilient in cost of living crisis
This story is sponsored by Harrogate BID
Despite the cost of living crisis, the 2023 Great Yorkshire Show was a sell-out with the rain appearing to have a bigger effect on sales than the economic climate.
The UK's largest agricultural show saw 140,000 people pass through its gates over four days this week.
The four-day event sold out two weeks in advance even though ticket prices increased, setting you back £32 for an adult or £80 for a family. By comparison, they cost £29 and £75 last year.
Alistair Nixon, chief executive of Yorkshire Agricultural Society, the farming charity that organises the show, said:
Mr Nixon explained the charity “has hit its target and done what we needed to do” when asked if the economic state had caused a dip in sales.
Show director Charles Mills added:
Clothing trader Joules noted sales to be “around the same as last year”, but said its demographic “tend to come to the show and only shop here during the show".
The Pavilions of Harrogate's outdoor bar saw record sales on the Thursday, but Friday’s rain slowed down final sales.
Fraser Holmes, event manager of Pavilions, told the Stray Ferret:
The show also saw a record number of sheep class entries that surpassed 3,000, as well as over 1,000 cattle and equine entries too.
Find more information on Yorkshire Agricultural Society here.
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