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28

Apr

Last Updated: 28/04/2026
Lifestyle
Lifestyle

Sheffield bakery announces Masham branch

by Flora Grafton

| 28 Apr, 2026
Comment

0

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Credit: Crumb's social media

An artisan Sheffield bakery boasting more than 21,000 Instagram followers has revealed it is opening a site in Masham.

Crumb, which has locations in the Crookes and Millhouses areas of Sheffield, offers a range of sweet treats, sandwiches, bread, coffees and matcha.

The bakery took to social media to announce it would be opening a third site in the rural town of Masham, taking over the former W.S Rogers & Son unit on Church Street.

Signed by owners Isabella and Imre Von Schreiber, the post added:

We’re hoping to open our doors this summer.

Nothing is changing at home. Sheffield is still very much the heart of everything we do. Imre will still be baking here regularly, and I’ll still be running things across all sites.

We’re lucky to have an incredible management team in Sheffield who keep everything ticking day to day, and we trust them completely.

mixcollage-28-apr-2026-10-37-am-2638

Crumb's banana bread matcha and burnt Basque cheesecake. Credit: Crumb

Mrs Von Schreiber told the Stray Ferret she grew up in North Yorkshire and her parents live in Masham. 

After having their daughter two years ago, the couple made the move to Masham to live closer to family. 

She said:

We love being here and decided to open up a bakery here.

We still spend part of the week in Sheffield at our other two bakeries. We have 24 members of staff down in Sheffield and we’re hoping to employ local people up here to be baristas, front of house and bakers. 

Mrs Von Schreiber added the bakery specialises in sourdough bread, Viennoiserie and "speciality coffee", and products are made fresh each day. 

The social media post thanked customers for supporting a small, independent business, and said it “means everything” to them.

It was flooded with positive comments, with many people expressing their excitement over the town's new bakery.

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