Thank you for your interest in this story
To continue reading this article, subscribe to the Stray Ferret for as little as £1 a week
Already a subscriber? Log in here.
19
Jan
Show organiser given new look following Great Yorkshire rebrand
The Great Yorkshire Show and the body that organises it, the Yorkshire Agricultural Society, are starting the new year with a new look following a rebranding exercise.
The YAS said the redesign affects all its businesses and was carried out to “create more synergy between the venues and events at the Great Yorkshire Showground”.
These include the Pavilions of Harrogate, Yorkshire Event Centre, Harrogate Caravan Park and shop and café Fodder, which all fund the charitable work of the society.
The new rebrand sees the Pavilions of Harrogate and Yorkshire Event Centre renamed The Pavilions and The Halls, and these two venues will combine under one brand, as the Great Yorkshire Events Centre (GYEC).
The new logos
Fodder’s new look and brand will be unveiled in March as it undergoes a refurbishment for the first time since opening in 2009.
Allister Nixon, chief executive of the Yorkshire Agricultural Society, said:
We are very proud to unveil the new branding, bringing the family of businesses across the Showground closer together.
Fodder’s refurbishment reflects our commitment to take the retail business to the next level and support even more local farmers and producers.
We want to really promote the Yorkshire Agricultural Society, which is at the heart of the family of businesses, so that customers and clients know that all profits go to helping farmers and promoting the industry.
The YAS's charitable work includes supporting farmers and promoting food, farming and the countryside by offering essential skills, mental health and safety training to farmers.
The society also organises Countryside Days which are free for 6,000 children, free teacher training days and bursaries and scholarships to support the development of farming careers.
1