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Jun 2023

Last Updated: 05/06/2023

Business

Yorkshire Radiators moves to become one-stop shop for home heating

by John Grainger

| 05 Jun, 2023

Clyde Williams with some of the radiators on display in his firm's brand-new showroom on Harrogate West Business Park.

This story is sponsored by Yorkshire Radiators.

A family-run company that supplies bespoke radiators direct to the customer has expanded into new, purpose-built premises to meet increased demand.

Yorkshire Radiators has moved to a two-storey property on the new Harrogate West Business Park, on Penny Pot Lane in Harrogate. The carbon-zero unit includes a warehouse, spray booth and showroom all under one roof.

Clyde Williams, who set up the business with wife Crystal in 2020, said:

“These new premises mean we’re now like a one-stop for radiators. We source the radiators, powder-coat them at our factory in Yorkshire, and deliver them, cutting out the middleman. We’ve streamlined the process – we get hold of the stock, store it and sell it ourselves – so there’s no wholesaler, and for the customer, that means low prices.

“We’re able to compete with the internet but with personal service – for example, we do site visits.

“Our competitors typically charge double the price with an eight- or 10-week wait, whereas we can offer the perfect style of radiator in the colour you want, with a lead-time of just a week. It’s fast service with personal delivery.”

Yorkshire Radiators offers three different styles of radiator – with round, flat and oval profiles – in a range of sizes, 10 horizontal and eight vertical, and a choice of 12 colours.

Clyde said:

“Radiators sold online typically come in black, white or grey, but we can colour-match all five components of the radiator – the brackets, pipe cover, valve, air-bleed valves, and the radiator itself, meaning we can find a solution to suit most households.

“There's a lot to take into account – the size of the room, the strength of the wall, the location of the pipes, and the levels of window-sills and shelves – so if someone is decorating a room, I always advise they start with the radiators and work around those. We supply two Harrogate-based interior designers – Stylesmith Interiors and Caroline Gardner Interior Design – and that’s how they like to work.”

Yorkshire Radiators has also set up an incentive scheme for local tradesmen, which is good news for them and their customers. Local trades interested in this deal should call 07838497803 or email by tapping here.

Clyde, who is originally from South Africa, has been in the radiator business for nearly 20 years and hopes to grow his company into a national concern.

He said: “As in any sector, if you offer good service and aim to be the best, you can carve out a business anywhere. That’s what we’re trying to do. We do things properly, we don’t rush things, and the results can be stunning.”

Find out more:

As the season changes, you may not be thinking about central heating any more, but summer is the time to invest in your home, ready for next winter!

If you're redecorating a room, moving into a new property, or just want a beautiful new radiator perfectly matched to your décor, drop into our showroom at Unit 9, Harrogate West Business Park, HG3 2FN; it's open every weekday from 9.30am to 5.30pm (3pm on Wednesdays) and by appointment on Saturdays. Alternatively, visit the Yorkshire Radiators website.