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26
Jul 2023
Yorkshire Water pulls ad featuring Russia and Herefordshire after criticism
Yorkshire Water has been criticised on social media, after a scene in its new promotional video was found to have been filmed a little way outside the county – in Russia.
The film was supposed to promote the utility company’s campaign urging customers to save water, but that message was drowned out by a deluge of criticism from viewers who complained that the traditional Yorkshire pub had been replaced by a bar in Sochi.
Worse still, the majestic fells and dales of Yorkshire Water’s catchment area had been usurped by the Malvern Hills in Herefordshire. Other stock footage is believed to have been shot in Ukraine.
Yorkshire Water said it had removed the advert from its social media channels.
A spokesperson told the Stray Ferret:
Asked about rumours that its next video, billed as featuring Harrogate residents, would instead showcase citizens of Hamburg, the spokesperson added:
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