North Yorkshire County Council has launched its pilot on-demand bus service called YorBus, allowing travellers to book public transport at times to suit them.
People who live in Ripon, Masham, Bedale and the surrounding villages can use the YorBus app to chose a pick-up and drop-off bus stop and travel within the service area at their leisure.
There is a flat fare: adults will pay £1.20 and children aged five to 17 will pay 65p. Those under five travel for free.
The service will run from 6.55am to 6pm during the week and 9am to 6pm at weekends. There is no service on bank holidays.
The app allows the customers to keep track of the bus’s location and gauge how long it will take to arrive.
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Customers can download the YorBus mobile phone app from the Apple App Store or the Google Play Store. Those who do not have a smart phone can book their public transport over the phone on 01609 780780.
The council has assured those who struggle with mobility that the service will be fully accessible with low floor and ramp access.
This service is going to be regularly reviewed and, if successful, will inform its decision for a wider rollout within the country.