Paris fashion comes to Harrogate with Aurélie pop-up
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Last updated Nov 14, 2022

This story is sponsored by Aurélie 


Having lived in Paris in her 20s, Lucy Robinson always dreamed of owning her own clothing boutique.

Her wish came true when she launched her fashion brand Aurélie after her travel PR business was hit by the pandemic.

Now, the Harrogate business owner is bringing her online Parisian-style clothing collection to the high street with her first ever pop-up in her hometown.

The event will take place at handmade British ethical Jewellers India Mahon, in Montpellier Street, on Friday 18 and Saturday, November 19 from 10am to 6pm.

During the pop-up, Aurélie will be showcasing the brand’s Autumn/Winter collection, which includes a selection of tailored coats and jackets, cosy knitwear, jeans, shirts and blouses, plus Aurelie’s first ever party wear collection.

Lucy, who worked for a leading luxury fashion PR agency when she lived in Paris, launched Aurélie in January 2021.

She said:

“When the pandemic hit my travel PR business, I had a lightbulb moment and realised I wanted to go back to my fashion roots.

“I spent a lot of time in Paris and worked with some major luxury fashion brands, so I knew where to get hold of beautiful French clothing.

“I used savings to buy stock and off we went. I started off in the spare bedroom at home and I now have an office and showroom at Windsor House with a small team working for me.”

Harrogate business owner, Lucy Robinson, is behind fashion business Aurélie.

Lucy, who attended Harrogate Ladies College, is keen to showcase her clothing to fashion-lovers in the town following its growing success nationally.

Currently customers can make an appointment to visit Windsor House to view the collection, however the pop-up will allow customers to experience Aurélie on the high street.

There will be the chance to try on and purchase pieces from the sustainable brand, which aims to create timeless looks, featuring contemporary shapes that can be seamlessly styled with existing wardrobe items.

Lucy, who takes pride in curating an edited collection of beautiful, timeless clothing for Aurélie, will be on hand throughout the pop-up to offer personal styling sessions.

She said:

“People will be able to see the full collection, which also includes our first partywear collection. I will be there to offer advice and there will also be fizz available!”

For more information or to book a personal shopping appointment at Windsor House: Email: [email protected] or find Aurélie on Facebook and Instagram: @aurelie.co.uk 


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