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    26

    May 2021

    Last Updated: 27/05/2021
    Business
    Business

    Pop-up cake shop to open on Harrogate's James Street

    by Suzannah Rogerson

    | 26 May, 2021
    Comment

    0

    Warburtons is to open a pop-up cake shop in Harrogate this week in the former Swarovski store on James Street.

    warburtons-pop-up

    Bakers Warburtons is to open a pop-up cake shop in Harrogate next week.

    The former Swarovski store at 36 James Street, which once sold diamonds, will now sell cakes throughout the summer.

    The shop will sell the newly-launched Ellie Warburtons cakes, which come in eight flavours, including cookie dough and raspberry with passion fruit compote. It will not sell bread.

    The cakes are being launched on a trial basis in temporary stores in Harrogate and Skipton, which will be open all summer.

    People will be able to buy the cakes online after their national launch on June 21.




    Read more:



    • Knaresborough Lions and restaurant join forces to offer free meals to kids this weekend

    • The Red Lion in South Stainley set to reopen with new name and owners





    Jonathan Warburton, chairman of Warburtons, said:

    “This is an exciting new venture for our family business and we are taking very much an entrepreneurial approach to how we build the brand while bringing with us the core of Warburtons ethos – quality and taste."


    The Skipton pop-up shop at 18 Otley Street will open on May 28.