A new women’s shoe and accessory store is opening on Montpellier Mews today.
Aideen Fox has been working in fashion for multiple years, initially as a buyer for online stores before going going full-time with her business in October 2019.
Before that, Ms Fox set up Fennec and Darwin in 2018 by doing pop-up shops around the North of England.
She said it was her most recent pop-up in the Victoria Gate centre in Leeds that prompted her to look for her own shop. She said Harrogate was her “number one place to have a shop”.
Tucked away in the corner on one of Montpellier courtyards, next door to Montpellier Mews Antiques Centre, Fennec and Darwin has taken over the space giving it a fresh and elegant look with the shoes taking centre stage.
Ms Fox said:
“It’s an absolutely brilliant location, it just all fell into place and I fell in love with the space.
“I’m really excited to be in Harrogate, I’m based in Leeds so I visit Harrogate alot so it should be really good and I’m excited.”
Brands including Carmela and Vanessa Wu will be sold in the shop
Known to her friends and family as the “shoe monster” Ms Fox is excited to continue her online shop whilst also having a physical space for her customers to visit.
She will be stocking brands such as Carmela, Vanessa Wu and XTI. Customers can expect everything from trainers to knee-high boots to chunky sandals and wedges; something for all the seasons.
She added shoes would range from £25 to around £100 for leather boots.
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Going full-time just before the pandemic hit she said was “tough” but her background it online sales meant she was able to boost that side of her business.
Moving into a retail space of her own is something she’s looking forward to:
“I decided to just go for it myself and give it a go. Of course I love shoes so it just makes sense. I just hope people in Harrogate like what I have to offer, I think they will.”
The shop opens today at 10am.
