National bakery chain Warburtons has opened a new pop-up cake shop in Harrogate today on James Street — so we went for a sneak peek.
Ellie Warburtons, which is based in the former Swarovski store at 36 James Street, will sell premium cakes and hot drinks.
There are eight different flavours on offer and customers will be able to vote for their favourite in store.
The menu includes espresso and raspberry brownies, cookie dough caramel slices, ginger with orange cakes, raspberry and passion fruit cakes, coffee and chocolate cakes.
The cakes cost £3 each and are also available as a box of four for £10. People will be able to buy the cakes online after the national launch on June 21.
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Warburtons has worked with the founders of Harrogate’s Love Brownies on the new concept.
Lee Teal, managing director of Love Brownies, told the Stray Ferret:
“It is really exciting to get rocking and rolling with these cakes. This is the second of our pop-up shops, Warburtons is famous for bread but we want to see where we can go with these handmade cakes.
“This is going to suit Harrogate really well, we are just trying to make the best product we can. Warburtons has a really good transport network so we can get fresh cakes around the country quickly.
“Of course it is amazing working with such a massive brand, it is very exciting putting these together and fingers crossed it works.”
Jonathan Warburton, chairman of Warburtons, previously said:
“This is an exciting new venture for our family business and we are taking very much an entrepreneurial approach to how we build the brand while bringing with us the core of Warburtons ethos – quality and taste.”
The new brand takes its name after Mr Warburton’s great-great auntie Ellie. If it goes well a permanent shop could open in Harrogate.
