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05
May
Harrogate tyre centre shuts as national firm ceases trading
A Harrogate tyre centre has shut as part of a nationwide winding-down of operations.
ATS Euromaster, on Leeds Road in Pannal, officially ceased trading on Saturday (May 2), along with the company’s remaining sites across the UK.
Birmingham-headquartered ATS Euromaster, which is owned by tyre giant Michelin, closed 86 of its least profitable centres in 2025, but that failed to halt “significant financial” losses.
Not all of the company’s fast-fit tyre centres have closed down – 14 sites across the south of England have been acquired by Elite Garages, and 35 centres around the country have been bought by Stevenage-based Formula One Autocentres, but the Harrogate branch is not among them.
Following the sale of these sites, ATS Euromaster said the reduced size of its network would lack the geographic reach to compete effectively in the UK, and as a result the company would cease trading.
When the company first announced its intentions in February, it cited market over-capacity, rising costs and shifting consumer behaviour.
The company’s parent, Euromaster, is headquartered with Michelin in Clermont-Ferrand in France, and will still operate across 15 European countries.
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