Andrea Thornborrow has succeeded Dan Siddle as chair of Harrogate Business Improvement District.
Harrogate BID, which encourages people to visit the town centre, announced the move as part of a series of changes to its board in a press release today.
Ms Thornborrow, who was previously vice-chair, is store manager of Primark in Harrogate.
The press release said Mr Siddle, the general manager of the Crown Hotel who was appointed Harrogate BID chair in January last year, had stood down due to work commitments.
Ms Thornborrow said:
“Harrogate BID has gone from strength to strength and is making a positive difference to the town centre.
“As a long-standing BID member, I am looking forward to taking on the role of chair and building on the success we have made.”
Sara Ferguson, a director of Caffé Marconi and Lyndsay Snodgrass, marketing manager at estate agents Verity Frearson, have become joint vice-chairs.
Ms Ferguson, a former chair of Harrogate BID, said:
“I am very much looking forward to working with Andrea, Lyndsay and the brilliant BID team to continue the great work they are doing for Harrogate town centre.”
Ms Snodgrass said:
“This is a really exciting time as we enter our second term and I look forward to working with Andrea and Sara to support Matthew and the rest of the BID team to develop and build on the success of term one.”
The Harrogate BID board has seen several departures and new appointments.
Sue Kramer, co-owner of Crown Jewellers of Harrogate, James White, centre manager at the Victoria Shopping Centre, Simon Midgley, owner of Starling Café, Neil Mendoza, general manager at the Studley Hotel and Julian Rudd, head of regeneration at the newly formed North Yorkshire Council, have joined the BID board as directors.
Harrogate BID is funded by town centre businesses to encourage more people to visit.
It launched in 2019 and started its second five-year term in January this year after businesses voted to continue to support it.
Picture: New chair Andrea Thornborrow (centre) with joint vice-chairs Sara Ferguson (left) and Lyndsay Snodgrass.
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Harrogate businesses to vote this week on future of BID
Businesses in Harrogate will begin voting this week on whether to continue to fund a town centre group that aims to increase footfall and boost trade.
Currently 462 town centre businesses with a rateable value above £19,000 pay a levy to Harrogate Business Improvement District.
They agreed to do so for five years after a ballot in 2018 and firms are now being asked whether to fund it for a second five-year term.
The BID spends the money on additional services, such as street cleaning and Christmas lights, to those provided by local authorities.

These planters were funded by the BID.
If businesses vote ‘no’, the BID will cease to exist at the end of the year.
Matthew Chapman, chief executive of the BID, launched the organisation’s term two business plan in April at the Doubletree by Hilton Harrogate Majestic Hotel.
The plan reveals the BID is forecast to have £510,000 income a year, which it would spend on activities such as its street ranger Chris Ashby, street cleaning, Christmas lights, match-funded grants, street entertainment, targeted free parking and floral baskets and planters.
Ripon, York, Leeds, Skipton, Ilkley, Otley, Bradford and Northallerton all have bids but Knaresborough rejected one.
Council to remain neutral
Five years ago, Harrogate Borough Council voted in favour of the BID when it used its block vote for businesses it ran.
But it no longer exists and North Yorkshire Council, which replaced it this month, has said it will abstain as it wants businesses to decide.
Karl Battersby, corporate director for environment at the council, resigned as a BID director on April 28.
The ballot will run from June 1 to 28 and the result will be announced on June 29.
Pic shows: Dan Siddle, the general manager of the Crown Hotel, and Primark manager Andrea Thornborrow who are the current chair and deputy chair respectively of the BID.
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