
This story is sponsored by Vida Healthcare.
James Rycroft, Managing Director, discusses how Vida Healthcare is leading the way in the provision of care for people living with dementia.
Supporting the dementia journey
When we founded Vida, our aim was to create a safe place for people living with dementia and their families, where our staff would be trained as dementia ambassadors. Over the years we’ve looked into and deployed a range of alternative approaches and techniques. This innovation has given us the tools to provide outstanding care to our residents. We’re so proud to play a part in people’s dementia journeys. We’re always looking out for new approaches that support their wellbeing.
Our care is centred around taking the time to get to know our residents and support them as individuals. By learning about their family and friends, hobbies and interests, likes and dislikes, we can make meaningful connections. That helps people to feel at home. We are also passionate about providing the most effective care by keeping up to date with the latest research and findings, alongside drawing on our high level of clinical expertise.
We continue to secure numerous awards and accolades as a result of our continued drive for excellence. As of June 2023, all three care homes are rated ‘Outstanding’ by the Care Quality Commission.
Our specialist houses
We have worked closely with healthcare experts, specialist architects, interior designers and landscape gardeners to help create unique environments in our homes. Every element, from our residents’ bedrooms to our outdoor spaces, has been designed with our residents’ health and wellbeing in mind.

Residents are made to feel at home.
Within all three of our homes there are multiple, smaller houses which allow us to provide tailored care for our residents no matter where they are on their journey with dementia. In total we have 20 specialist care homes across our three buildings. Each house has a similar look and feel but offers a different level of care and support. Should care needs change over time, our residents do not have to experience the upheaval of moving to a completely different care home.
Our staff
Every member of the Vida team has been selected because they share our values. Vida treats everyone with respect and dignity. We are transparent, honest and fair at all times. We support people to make their own decisions so that they can lead independent lives where possible, and we treat everyone equally.
Our in-house Learning, Performance and Development team that form our bespoke staff training programme, Vida Academy, are always on hand to support our staff to excel. They provide our staff with multiple opportunities to learn new skills, develop in their roles and achieve career progression. Vida Academy supports all our staff, from new starters through to senior managers. The academy promotes lifelong learning and establishes our team as dementia ambassadors.
Communicating with families
As we have developed and grown as a provider we have recognised the importance of clear and engaging communication channels in order to inform and update family members, and build their trust in our ability to care for their loved ones.
Effective communication with families is essential which is why we have developed our own in house app, Family Team Talk. The app offers a lifeline for our families, giving them a digital platform and news feed to keep up to date with daily life through text, video and image posts from staff. Originally launched in response to the Covid-19 pandemic, the app continues to raise the morale of relatives, residents and staff and give everyone a greater feeling of connectivity and reassurance.
For more information, please visit www.vidahealthcare.co.uk or contact admissions@vidahealthcare.co.uk. You can view the life inside Vida by visiting us on our social media pages.
Home care provider brings high standards to Harrogate district

This story is sponsored by Vermuyden Care.
One of the region’s foremost home care providers is now bringing its flexible, client-centred approach to the Harrogate district after opening a new base at Boroughbridge.
Vermuyden Care already has an excellent reputation for its elderly and dementia services in its home area of Doncaster, and now aims to provide the same high standard of home care in Harrogate, Knaresborough, Boroughbridge, Ripon, Thirsk and Easingwold, from its new premises at Ornhams Hall.
Director Gary Stapleton said:
“The difference with Vermuyden is that we are endlessly flexible and willing to go to great lengths to accommodate clients’ wishes.
“Clients can often feel they’re not very involved in their own care – they feel that things are being done to them, not for them – but we’ve never been like that.
“For example, some home care companies won’t come out to clients before 8am, but a lot of people who are used to getting up early don’t want to suddenly start having a lie-in just to please their carer. Whatever time you want to get up, we’ll be there.
“Similarly, other companies won’t come out after 8pm, but we think that’s treating clients like children, making them go to bed early. However late you want to go to bed, we’ll be there too.
“At Vermuyden, we are totally flexible. Whatever it is you want, we can do.”
Vermuyden – pronounced ‘Ver-moy-den’ – specialises in dementia care, but also works with clients with physical and learning disabilities, and offers mental health support. The company provides long-term home care services as well as short-term respite care, and aims to make sure people living in rural areas are not cut off from the help they need.
Vermuyden employs over 100 people, including 15 from its Boroughbridge office. It recruits locally and takes on permanent, experienced staff on high wages, ensuring it only employs the very best carers in the sector. This is important, said Gary, because employees need to be able to provide more than just personal care. He said:
“The care is the easy part – it’s all the other stuff that’s harder to get right, and we put a huge amount of effort into making sure that we do.
“We want clients to feel they’re getting the service they deserve.”
If you’re interested in receiving the very best in personal home care – or you know someone who might be – call us on 01423 800674, or take a look at our website, www.vermuyden.co.uk.
Special touches help Vida Healthcare residents feel at home

This story is sponsored by Vida Healthcare.
Anyone who has supported a loved one living with dementia knows how much time, energy and understanding is required to maintain their wellbeing and quality of life. A dementia journey can vary from person to person and symptoms can also change over time, therefore caring for someone living with dementia can be incredibly complex.
James Rycroft, Managing Director at Vida Healthcare, discusses why specialist care is crucial for people living with dementia and how care home operators can ensure they protect the health and wellbeing of their residents.
About Vida Healthcare
He said:
“Vida Healthcare was established in 2010 with the aim of transforming the care available to people living with dementia. It was clear at the time that the majority of traditional residential care homes simply didn’t have the resources or the expertise to fully support their residents as they progressed on their journey with dementia.
“We set about challenging perceptions and practices in dementia care, with an emphasis on reducing the use of medications and to instead provide bespoke environments and alternative therapies to improve wellbeing and quality of life.”
Vida Healthcare now operates three specialist dementia care homes in Harrogate, which are all rated ‘Outstanding’ by the Care Quality Commission as of June 2023.

Vida Hall in Starbeck.
Creating the right environment
When creating a care home, there are lots of aspects to consider. The choice of textures, colours, lighting and multi-sensory equipment can all actively promote a sense of stimulation, while innovative layouts can help to reduce anxiety, frustration and stress.
Memories are extremely precious, particularly for people living with dementia. Every environment and item can be specifically designed to trigger memories and encourage residents to share stories with staff, family and friends.
Different places are important to encourage residents to keep active and improve their mental and physical wellbeing. Gardens and terraces which have been incorporated into our three homes provide safe spaces that can be freely accessed.
Daily life
Care home residents should be encouraged and supported to make their own choices about how they spend their time to maintain independence and wellbeing. We encourage our residents to pursue their own interests and hobbies, socialise with their neighbours and treat the home as their own.

Where residents feel at home.
The passion, positivity and enthusiasm of staff is a key aspect of creating the right environment. Every staff member at Vida has the skills, knowledge and confidence they need to provide the best possible care and help people lead happy and fulfilling lives. We do this through training and practice which is rooted in creative connections.
Friends and family are a big part of life at any care home and communication with families is essential. Vida developed an in house app which offers a digital platform for families to see pictures and videos of their loved ones and life inside our care homes on a daily basis.
Wellbeing & life enrichment
Mr Rycroft added:
“We know that giving people a sense of purpose and self-worth is vitally important to their wellbeing. Whilst we do have wellbeing facilities, it is en-grained in our staff that it is all of our responsibilities to help our residents live a joyful and fulfilled day.
“We are focused on maintaining the independence and dignity of our residents. That might be just helping someone make their own cup of tea, or promoting someone to do simple house tasks like washing up and setting the table. Sustaining those every day tasks that sometimes we take for granted.
“We support our residents to remain a part of the local community and encourage them to get involved in a range of activities. Regular outings to the local town, parks and gardens is a fantastic way of getting residents to socialise and keep active.”

Vida Court opened in 2021.
For many people, a key factor when it comes to choosing a care home is the food. It’s important to offer a choice of delicious meal options that take into account dietary needs and preferences. Offering flexibility is important, from serving residents at regular mealtimes to giving them the choice to eat at different times in their own room.
For more information, please visit www.vidahealthcare.co.uk or contact admissions@vidahealthcare.co.uk. You can view the life inside Vida by visiting us on our social media pages.
Harrogate to host new fundraising walk to fight dementiaThe Stray in Harrogate has been chosen as one of three locations for a new UK fundraising walk.
Dementia research charity Alzheimer’s Research UK is staging five-kilometre Walk for a Cure events in Harrogate, London and Edinburgh in July.
The event on the Stray will take place on Sunday, July 23 and people are being encouraged to take part and raise £100 each.
Sara Hoxhaj, north of England and Yorkshire fundraising officer for Alzheimer’s Research UK, said:
“Almost one million people are living with dementia in the UK today. Tragically, not one of them will survive. Alzheimer’s Research UK exists to change that.
“Come and join us on the Walk For A Cure. Your support will help us fund pioneering dementia research, that will help us to save people from the heartbreak of dementia.”
Read more:
- New opening dates for Harrogate and Knaresborough leisure centres revealed
- Ramshackle phone box transformed into Stray information point
Besides the walk, there will be a host of activities to help people understand their brains and the things they can do to look after them in an area on the Stray that will include:
- A large wooden brain sculpture to capture visitors’ thoughts and reflections on dementia.
- A range of craft activities – colouring, making paper brain hats.
- A giant game of brain health Kerplunk.
Local supporter John Hirst will take part to raise money for dementia research in memory of his wife Pat, who died with frontotemporal dementia aged just 66.
Mr Hirst said:
“I know that one day there will be a cure for the diseases that cause dementia and I’m proud to be doing my bit to help us get there.”
More details of the walk are available here.
Pateley Bridge tea dance still going strong after raising £90,000 in 23 yearsA Pateley Bridge dance group that serves tea and cake in between dances is hosting a fundraising charity event.
The Pateley Bridge Tea Dance will host a Time for a Cuppa event, a national scheme run by DementiaUK to raise funds for families facing dementia, in May.
The event will include dancing as usual, as well as cake stalls and refreshments to raise money.
The group, which has been running for 23 years, has hosted a variety of charity dances in the past – raising £90,000 since its birth.
Charity recipients include The Salvation Army, Marie Curie, Yorkshire Air Ambulance, and local sports clubs.

The weekly dances, which attract about 30 people, take place in the Memorial Hall and include a range of dances, including sequence, waltz, quickstep, and foxtrot.
Older members feel a sense of nostalgia through the music, which is predominantly wartime and show music. The dance occasionally has live music too, particularly in summer.
The weekly dances take place from 2pm – 4pm on Tuesday afternoons, with a tea and biscuit break in the middle.
The group has danced its way across the North and has taken trips to Blackpool, Scarborough, and Whitby.
Claire Green, daughter of the group’s treasurer, said:
“Whoever wants to come and join in is always very welcome.
“This group is a lifeline for some of the members”.
Brian Weatherhead, treasurer, said:
“If it hadn’t been for the founders, John O’Brien and Pauline Atkinson, the group would’ve ended.
“The dance club has been a team effort the whole way through”.
The Time for a Cuppa event will take place on Tuesday, May 2, at Pateley Bridge Memorial Hall.
Find more information here.
Friends of Harrogate Hospital present a gift for people with dementiaA group of volunteers has presented Dementia Forward with 20 limited-edition jigsaws featuring scenes from the NHS.
The Friends of Harrogate Hospital has been fundraising since 1966 to improve the experience of hospital patients in Harrogate.
John Fox, chair of the organisation, said:
“Many people with dementia continue to enjoy completing jigsaw puzzles, so we are very pleased to present these special puzzles to Dementia Forward to support the amazing work they do across North Yorkshire.”
The limited-edition puzzles were designed by Sandra Gascoigne, an artist from Ripon, featuring scenes from the local hospital and wider NHS. Her theme was ‘humour is the best medicine’.
Dementia Forward is a local dementia charity for North Yorkshire, providing advice, support and wellbeing services for those living with dementia.
The new puzzles will complement the existing offering of group activities including a wellbeing café and singing classes.
Amy Senior, a community fundraiser at Dementia Forward, said:
“Dementia Forward is delighted to be working alongside the Friends of Harrogate Hospital. We are aware of the brilliant work that they do with the local community and hope that this is the beginning of a successful relationship.”
The two organisations are also working together on an upcoming event, An Afternoon with Paul Martin, to be held at 2pm on Thursday, March 23 at the Old Swan Hotel.
Tickets are £20 and those attending can also have an object valued by Paul, best known for his work on TV show Flog It!, between 11am and 1pm for a donation of £5.
Dementia Forward is hoping some of the people it supports who have dementia will be able to attend the event, which will raise money for the Friends of Harrogate Hospital.
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Business Breakfast: Award for Harrogate carer
It’s time to join the Stray Ferret Business Club!
The second in our series of networking events in association with The Coach and Horses in Harrogate is an After Work Drinks event on February 23 from 5.30pm. Don’t miss out on this chance to network with businesses from across the Harrogate district, get your tickets now by clicking or tapping here.
Karen Crampton, a live-in carer at Carefound Home Care in Harrogate, has received the home’s PLATO award for her work with dementia sufferers.
The PLATO award is named after the company’s values – personalised, local, accountable, together and outstanding.
Karen earned the award for helping people living with dementia to live safely at home.
Carla Hainsworth, registered brand manager at Carefound Home Care, said:
“Some of the examples of [Karen] going above and beyond as a live-in carer are amazing and her efforts have directly helped prevent her clients being admitted to hospital …”
“She’s taken clients on day trips to the seaside and to see their loved ones who live further away, held tea party celebrations and even applied for a platinum wedding anniversary surprise message from the King.”
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Bill Plant Driving School wins national awards
Bill Plant Driving School, based in Ripon, has won two awards at the 2023 Intelligent Instructor Awards.
The organisation was named training provider of the year, as well as national driving school of the year at the UK-wide award-ceremony.
Bill Plant also took home the same awards in 2019 and 2020.
CEO Adam Pumfrey said:
“We are humbled to be recognised as not only the best national driving school for learner drivers, but also the best driving instructor training provider in the UK. For us, both of these awards go hand-in-hand”.
In the national driving school of the year category, Bill Plant overcame two of the biggest names in industry, Red and AA Driving School.
The company now has more than 820 instructors who have access to continuing professional development courses and a dedicated support team.
Mr Pumfrey said:
“Our driving instructor training academy, operated by a team of highly experienced trainers with a relentless focus on quality, has led to the development of a nationwide network of world-class driving instructors”.
90-year-old skydiving for Harrogate care home
A 90-year-old man from Harrogate will perform a skydive to help buy wheelchairs at a care home where his wife lives.
Frank Ward’s wife Margie has vascular dementia and lives at Berwick Grange care home on Wetherby Road.
As Mr Ward approached his 90th birthday in November, he decided to mark it by doing something special.
The energy crisis has increased costs at the care home for heating and food and Mr Ward hopes the fundraiser will help it buy some much-needed wheelchairs for residents.
He is especially looking forward to the jump because the last time he did a skydive was in the 1950s during National Service.
Mr Ward said:
“It occurred to me that a skydive would be a nice thing to do to mark my 90th — and I could try and do some good at the same time.
“I’ve raised over £1,500 so far, that’s marvellous and will buy a lot of wheelchairs.
“If I get to 95 I might do another one!”
To donate, visit the JustGiving page.
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Mind blowing Harrogate company makes waves in mental health

This story is sponsored by The Brain Collective.
The idea that you can train the brain to tackle emotional issues, behavioural and developmental problems, and slow the decline of early dementia patients is mind blowing.
Prior to meeting the team at The Brain Collective in Harrogate, I had never heard of neurotherapy. So I was amazed to discover that this innovative approach to therapy was available right on my doorstep.
I visited the impressive clinic at Windsor House, on Cornwall Road, to find out how it became the largest Neurotherapy clinic in the UK.
As soon as I walked in, I was made to feel at ease as I sat down for a chat with the company’s founders, Melanie Adeley and Maria Walters.
When I listened to Melanie’s incredible story, it became clear why she embarked on this journey.
Melanie was up night after night with her son, who was suffering badly with epileptic seizures despite medication and required Ritalin for his ADHD.
In desperation, she joined a support website, Epilepsymums.com in America and came across a world-renowned Neurotherapist called Paul Swingle in Canada who offered an alternative therapy for the brain.
After travelling to Vancouver for neurofeedback training over a period of two weeks he was sleeping through the night, with much improved seizure control. Melanie was sold!
After two further visits to Vancouver over the space of two years and a dramatic improvement in her son’ difficulties thanks to the Neurofeedback training, she launched The Brain Collective alongside her good friend and business partner, Maria.
Now part of a team of six, Melanie and Maria have spent the best part of a decade dedicating their lives to helping others by using the revolutionary and rapidly evolving method, which involves regulating and stabilising the brain.
Melanie, who also works as a Consultant Anaesthetist at Harrogate District Hospital, said:
“We set the company up because we were struggling to find good answers for our own children with the traditional medical approach.”
Maria shared a similar experience with her son, a competitive cyclist, who suffered a significant head injury. After taking part in a Neurotherapy programme his post-concussion symptoms dramatically improved.
So, the pair embarked on extensive training in America amongst world leaders in the field before taking it to a professional level, opening the clinic in Windsor House eight-and-a-half years ago.
However, despite the incredible results, which are completely drug-free, Melanie and Maria said many people still haven’t heard of Neurotherapy and Neurofeedback.

Taking a brain map.
Maria said:
“We spend a lot of time talking to our clients about their symptomatic and functional difficulties and then take a QEEG recording to generate brain maps and gain a deeper understanding of the brain.
“The training plan is completely tailored to the individual because our brains are unique, and nobody has had the same set of experiences in life.”
To date they have helped children and adults with brain imbalances including ADHD, anxiety, depression, autism, insomnia, long Covid and brain injuries, including concussion and stroke.
They also help healthy people to “train their brains”, including top athletes, who want to reach peak performance. Essentially, anyone has the potential to benefit from neurofeedback training.
“We offer a wide range of different therapy options to supplement the fundamental Neurofeedback approach, some of which can be delivered remotely when appropriate.
“The Neurotherapy approach offers a drug-free, talk-free, safe, and effective therapy which regulates and stabilises brains to improve the quality of life for a wide range of people when other therapies have failed.
“We pride ourselves in developing an effective therapeutic relationship with our clients to support them on their journey.”
“We track our client’s progress throughout therapy to ensure we can evolve the most effective protocol to get the best outcome as efficiently as possible.”
For more information on how the team at The Brain Collective can help you, visit www.thebraincollective.co.uk or give them a call on 01423 565522.
Leeds United legends reminisce with Harrogate dementia residentsLeeds United legends Eddie Gray, Tony Dorigo and Paul Reaney have visited a care home in Harrogate to reminisce about their playing days with residents who have dementia.
The ex-players were at Vida Healthcare’s new facility Vida Court on Beckwith Head Road.
The trio spoke about highlights from Leeds games over the past few decades and major career moments.
Staff also set up goals in the garden for residents to have a kickabout with the players.
It’s 50 years since Eddie Gray and Paul Reaney won the FA Cup as part of Don Revie’s famous side, and 30 years since Tony Dorigo won the First Division title under Howard Wilkinson.
Several players in the Don Revie team have suffered from dementia in recent years, including Jack Charlton and Gordon McQueen.
Sharon Oldfield, home manager at Vida Court, said:
“Activities like this are so important for our residents and they had a fantastic time meeting Tony, Eddie and Paul and sharing a pie and pint with them.
“Wellbeing and life enrichment is crucial to the lives of our residents. This special day was all about reminiscence and nostalgia, and it brought back special memories for everyone in attendance.
“Events and visits like this are crucial for encouraging residents to remember moments in their lives, and building strong bonds with staff.”
Read more:
- Harrogate student scores wonder goal for Leeds youth team
- Harrogate Town to spend £3.5m improving ground

A resident with Paul Reaney
