
This story is sponsored by Vida Healthcare.
James Rycroft, Managing Director, discusses how Vida Healthcare is leading the way in the provision of care for people living with dementia.
Supporting the dementia journey
When we founded Vida, our aim was to create a safe place for people living with dementia and their families, where our staff would be trained as dementia ambassadors. Over the years we’ve looked into and deployed a range of alternative approaches and techniques. This innovation has given us the tools to provide outstanding care to our residents. We’re so proud to play a part in people’s dementia journeys. We’re always looking out for new approaches that support their wellbeing.
Our care is centred around taking the time to get to know our residents and support them as individuals. By learning about their family and friends, hobbies and interests, likes and dislikes, we can make meaningful connections. That helps people to feel at home. We are also passionate about providing the most effective care by keeping up to date with the latest research and findings, alongside drawing on our high level of clinical expertise.
We continue to secure numerous awards and accolades as a result of our continued drive for excellence. As of June 2023, all three care homes are rated ‘Outstanding’ by the Care Quality Commission.
Our specialist houses
We have worked closely with healthcare experts, specialist architects, interior designers and landscape gardeners to help create unique environments in our homes. Every element, from our residents’ bedrooms to our outdoor spaces, has been designed with our residents’ health and wellbeing in mind.

Residents are made to feel at home.
Within all three of our homes there are multiple, smaller houses which allow us to provide tailored care for our residents no matter where they are on their journey with dementia. In total we have 20 specialist care homes across our three buildings. Each house has a similar look and feel but offers a different level of care and support. Should care needs change over time, our residents do not have to experience the upheaval of moving to a completely different care home.
Our staff
Every member of the Vida team has been selected because they share our values. Vida treats everyone with respect and dignity. We are transparent, honest and fair at all times. We support people to make their own decisions so that they can lead independent lives where possible, and we treat everyone equally.
Our in-house Learning, Performance and Development team that form our bespoke staff training programme, Vida Academy, are always on hand to support our staff to excel. They provide our staff with multiple opportunities to learn new skills, develop in their roles and achieve career progression. Vida Academy supports all our staff, from new starters through to senior managers. The academy promotes lifelong learning and establishes our team as dementia ambassadors.
Communicating with families
As we have developed and grown as a provider we have recognised the importance of clear and engaging communication channels in order to inform and update family members, and build their trust in our ability to care for their loved ones.
Effective communication with families is essential which is why we have developed our own in house app, Family Team Talk. The app offers a lifeline for our families, giving them a digital platform and news feed to keep up to date with daily life through text, video and image posts from staff. Originally launched in response to the Covid-19 pandemic, the app continues to raise the morale of relatives, residents and staff and give everyone a greater feeling of connectivity and reassurance.
For more information, please visit www.vidahealthcare.co.uk or contact admissions@vidahealthcare.co.uk. You can view the life inside Vida by visiting us on our social media pages.
Special touches help Vida Healthcare residents feel at home

This story is sponsored by Vida Healthcare.
Anyone who has supported a loved one living with dementia knows how much time, energy and understanding is required to maintain their wellbeing and quality of life. A dementia journey can vary from person to person and symptoms can also change over time, therefore caring for someone living with dementia can be incredibly complex.
James Rycroft, Managing Director at Vida Healthcare, discusses why specialist care is crucial for people living with dementia and how care home operators can ensure they protect the health and wellbeing of their residents.
About Vida Healthcare
He said:
“Vida Healthcare was established in 2010 with the aim of transforming the care available to people living with dementia. It was clear at the time that the majority of traditional residential care homes simply didn’t have the resources or the expertise to fully support their residents as they progressed on their journey with dementia.
“We set about challenging perceptions and practices in dementia care, with an emphasis on reducing the use of medications and to instead provide bespoke environments and alternative therapies to improve wellbeing and quality of life.”
Vida Healthcare now operates three specialist dementia care homes in Harrogate, which are all rated ‘Outstanding’ by the Care Quality Commission as of June 2023.

Vida Hall in Starbeck.
Creating the right environment
When creating a care home, there are lots of aspects to consider. The choice of textures, colours, lighting and multi-sensory equipment can all actively promote a sense of stimulation, while innovative layouts can help to reduce anxiety, frustration and stress.
Memories are extremely precious, particularly for people living with dementia. Every environment and item can be specifically designed to trigger memories and encourage residents to share stories with staff, family and friends.
Different places are important to encourage residents to keep active and improve their mental and physical wellbeing. Gardens and terraces which have been incorporated into our three homes provide safe spaces that can be freely accessed.
Daily life
Care home residents should be encouraged and supported to make their own choices about how they spend their time to maintain independence and wellbeing. We encourage our residents to pursue their own interests and hobbies, socialise with their neighbours and treat the home as their own.

Where residents feel at home.
The passion, positivity and enthusiasm of staff is a key aspect of creating the right environment. Every staff member at Vida has the skills, knowledge and confidence they need to provide the best possible care and help people lead happy and fulfilling lives. We do this through training and practice which is rooted in creative connections.
Friends and family are a big part of life at any care home and communication with families is essential. Vida developed an in house app which offers a digital platform for families to see pictures and videos of their loved ones and life inside our care homes on a daily basis.
Wellbeing & life enrichment
Mr Rycroft added:
“We know that giving people a sense of purpose and self-worth is vitally important to their wellbeing. Whilst we do have wellbeing facilities, it is en-grained in our staff that it is all of our responsibilities to help our residents live a joyful and fulfilled day.
“We are focused on maintaining the independence and dignity of our residents. That might be just helping someone make their own cup of tea, or promoting someone to do simple house tasks like washing up and setting the table. Sustaining those every day tasks that sometimes we take for granted.
“We support our residents to remain a part of the local community and encourage them to get involved in a range of activities. Regular outings to the local town, parks and gardens is a fantastic way of getting residents to socialise and keep active.”

Vida Court opened in 2021.
For many people, a key factor when it comes to choosing a care home is the food. It’s important to offer a choice of delicious meal options that take into account dietary needs and preferences. Offering flexibility is important, from serving residents at regular mealtimes to giving them the choice to eat at different times in their own room.
For more information, please visit www.vidahealthcare.co.uk or contact admissions@vidahealthcare.co.uk. You can view the life inside Vida by visiting us on our social media pages.
Roller skating, Woolies and Carrington’s: Memories of the Harrogate diasporaFor anyone who has moved away from their hometown it will always have a special pull.
There are Harrogatonians living in almost every corner of the globe.
Five of them told the Stray Ferret about why they left, their favourite haunts in Harrogate from back in the day, and whether they would ever return:
Hilary Bottomley: Germany since 1988
I initially left in 1982 to study modern languages at university. It wasn’t until 1988 that I got a job in Germany and moved away from Harrogate permanently.
What I miss most about living in Harrogate are the people and their warm and friendly nature. Germans are much more formal and reserved.
For example, it would be unthinkable to get on a bus here and strike up a conversation with your fellow passengers, whereas that always used to happen to me in Harrogate. Germans find it much harder to let their barriers down.

When I was still at Harrogate Grammar School, I had a Saturday job as a sales assistant at Woolworths on Cambridge Street.
I remember working on the front cash desk and being able to listen to the singles being played at the record counter. The girl who worked on the music counter was a fan of The Police, so even now whenever I hear the song “Message in a Bottle”, I’m immediately transported back to my early days at Woolies.
Meanwhile, down in the basement, the boys who worked in the stockroom would start having loo roll fights the minute they were left unsupervised, so you’d often have to dodge a flying pack of Izal toilet paper whenever you ventured down there.

Cambridge Street in the early 1980s
I also used to love going to Annabella’s nightclub at the base of Copthall Towers (now The Exchange) on the nights when they played rock music and heavy metal.
I was only just 17 and looked even younger, so I went to all the trouble of having a silver pendant engraved with a false date of birth in case my age was ever queried. In actual fact, the bouncers didn’t take their job too seriously and I always got in without any questions asked.
Lisa Sullivan: Florida, USA since 1990
I studied for my A-levels at Harrogate Grammar School. Unfortunately, I wasn’t very academic so I ended up failing my A-level exams, which meant I was unable to go to university in London, as planned.

However, I was restless to leave Harrogate. Fortuitously, a friend from HGS offered me the opportunity to spend the summer of 1990 in the US working at a summer camp. I jumped at the opportunity.
At the end of the summer when it came time to come back to Harrogate, I decided I didn’t want to return home. Instead, I wangled my way into staying in the US. 32 years later I’m still living in America!
Failing my exams at 18 felt like the end of the world. However, if I had passed my A-levels I would have attended university in London and my life would have been very different. I’m a firm believer that when one door closes, another one opens.
I live in Jupiter, which is a relatively non-touristy town on the east coast of Florida. Many well-known people have made it their home over the years like Burt Reynolds, Tiger Woods and Olivia Newton-John. The beaches are unspoiled, the water is aquamarine and there are many restaurants on the water. Dining by the water while the sun is shining is an enjoyable way of life in this part of the world.

Jupiter, Florida
Over the years I have contemplated moving back to be close to family. What stopped me from moving back were my pets: I didn’t want to risk transporting my dogs across the Atlantic.
I’ve been in Florida too long! Sadly, after living in the US for 32 years, I have come to the realisation that the US is my home.

Ms Sullivan today in Jupiter, Florida
I worked at various places around the town, waitressed at Pinocchio’s restaurant and the Damn Yankee; bartended at Legends nightclub, and helped in my parents’ wool and clothing shop on Cheltenham Parade.
When I wasn’t working, I hung out at discos at the Royal Baths, the Chequers pub, or at Picasso’s nightclub. I spent Sunday mornings at the roller skating events in the gym of Rossett High school, watched my school friends breakdance in Harrogate town center, or drove around town in my banana yellow car. Thinking back to those times always brings a smile to my face!
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Graham Steele – Maryland, USA since 1997
I loved the Valley Gardens. My dad used to take me to play on the swings and slides, and as I got older, I played 9 hole golf. This was my weekend treat.
We also used to go to the little pond next to the ice cream stand and play with sailboats. I can still smell the sulphur from the stream that ran down the side of the gardens and the little path that used to run down the side of it. The Pinewoods was also fun too, me and my brother used to ride our bikes up through there and play French cricket.
As I got older I loved the nightlife around Harrogate. Fridays and Saturdays were always buzzing and there were so many unique pubs in such a small square footage.
I enjoyed The Rat and Parrott, West Park and the Blues Bar. Then there was Carrington’s, which was a Harrogate icon for so long. I also loved the uniqueness of the shops around the town, no big chain stores, local and friendly.
When I was younger, Saturday mornings at the Odeon was my highlight, watching westerns or kids shows.
The Crow’s Nest on Knaresborough Road and Graveley’s has some fond memories and of course who can forget Pinocchio’s? Bettys has always been a constant but was too civilized when I was young. Today I order from Bettys every Christmas, it’s my piece of home.

Old adverts from the 1970s
What do I like about the US is it’s so diverse and a melting pot of different cultures, foods and ideas. The US also offers plenty of opportunities to make something of yourself. People here work hard and play hard and depending on where you are there is some beautiful scenery.
Unfortunately, I have not been back to Harrogate much as I wanted, probably about four times in the last 25 years. There was so much to see over here and it was expensive to fly back, especially with two kids in tow, but you cannot touch God’s county.
My favourite memory was going to The Great Yorkshire Show. It was always something I loved to look forward to.
Gemma Abdullah: Cyprus since 2004
I left Harrogate in 2004 after the birth of my daughter and emigrated to North Cyprus to try something new. I had always fancied living abroad, trying a new language and embracing a new culture. When my parents moved over here two years before, it seemed the right time.

A night out in Harrogate circa 1997
Most of all I miss my daughter. She lived in North Cyprus her whole life and is fluent in Turkish. In 2020 she flew back to the UK to further her studies. We are so close and this has been incredibly hard to come to terms with, I miss her desperately.
Living in North Cyprus offers me and my husband a much more relaxed and less stressful lifestyle. It’s a very slow pace here, where you have time for long lazy lunches with friends and family and enjoy a much simpler less fast pace way of life. We have our own olive grove so this has been interesting to learn how to harvest these.
We do still visit the UK regularly. Primarily to see my daughter and family, but also to just get a fix of civilisation for a short while. We tend to come back for Christmas as it’s just never the same here. I couldn’t live in the UK again now, it’s too much hustle and bustle for me.
Harrogate will always hold a very special place in my heart. I have a lifetime of memories from living in Pannal as a child, going to school and college and living there right up to being 28.

School days in Pannal
My Nanna is also born and bred in Harrogate and is now 96. She used to drive me and my brother around the Stray around this time of year to see the spring flowers in all their glory!
My beloved Dad, who sadly died when I was only 7, let me have my first shandy at the Black Swan in Burnbridge.
There is a lifetime of memories!
Susan Croft: Christchurch, New Zealand since 2002
I first left Harrogate when I was 24 but I only moved to Ripon, where I lived for six years with my children.
My family were all still in Harrogate. I moved to Ripon to be near a very dear friend who helped me through my early years as a single parent of two babies. Then I moved to Cambridge when I was 30. This was for my career, a very good move in that respect, but we never felt settled there.
We lived in Cambridge for 12 years and I had met my second husband while living in Ripon, so Cambridge was where we raised our children. In 2002 our children were grown up and had left home and I was a school principal. I didn’t enjoy my work by that time, it was stressful and I missed teaching and teacher training.
We loved the outdoors life and so we decided to go to New Zealand for two years. I got the perfect job there and we love where we live.
We’re right on the ocean, with the water just at the end of our road . We have hills behind our house where we can go walking for hours, and the mountains are our backdrop.
Covered in snow, they look beautiful against the sea and a blue sky. It’s a 90-minute drive to the mountains. Unfortunately a couple of huge earthquakes destroyed the city in 2011 and 11 years on, we’re still in demolition and rebuild mode. It takes a very long time to rebuild a city.

An earthquake destroyed much of Christchurch in 2011. Credit – Wellington City Council
As for Harrogate, I miss my family there, of course. I miss the Valley Gardens, the Nidd Gorge, and the surrounding dales. Until Covid hit, I flew home three times each year, spending about four and a half months in England.
My time there was split between the midlands where our children and grandchildren live and Harrogate. Because of Covid, I haven’t seen my family for two years and the separation is awful. My health is quite precarious and the journey home is difficult for me so once the Covid situation settles down, we will probably move back to England.