The Unsung Hero Award is sponsored by The Big Bamboo Agency.

The Harrogate marketing and PR firm provides creative solutions to its clients.

The company’s expertise is delivering specialist strategies, brand development and website and social media management.

The Unsung Hero Award is designed to shine a light on individuals who are not only integral to the day to day, but are prepared to go the extra mile without prompt or payment.

The Finalists

Kayti Mewis, Mumbler

Kayti joined Mumbler as volunteer after moving to Harrogate and is now the Content Creator and Social Media Manager.

Sally Haslewood, Founder of Mumbler, said,

“Kayti immediately got stuck in and wrote countless blogs for me, all focused on her life as a young mum in Harrogate.

“Kayti is a joy to work with. To be honest, I don’t know what I would have done if she’d turned down the role, as she had fast become my right-hand woman”.

Kayti has added value across the whole company, including working in the sales sector, creating inspiration for parents during lockdown and is even due to co-present the Harrogate Mumbler Awards in November.

Kayti Mewis said:

“I’m absolutely delighted to be nominated for this award – let alone shortlisted!  Harrogate Mumbler is such an important resource for parents and carers in the area.

“Harrogate is a great place for families to live, and having a job which involves shouting about how great it is, is brilliant!”

Chris Ashby, Harrogate BID

In 2021, Harrogate BID recruited Chris Ashby to deep cleaning Harrogate town centre.

As the town’s Street Ranger Chris Ashby has delivered staggering results from his work and faced situations no one wants to face.

He has removed 126 graffiti tags, improved 38 building façades, disposed of 57 used needles and painted numerous bits of street furniture.

His actions in July last year hit the headlines when he rescued a person he found hanging from a tree in the town centre.

Matthew Chapman, Manager of Harrogate BID, said:

“We nominated Chris as, not only is the work he delivers top notch and making an evidential difference on a daily basis, but he is also somewhat of a Harrogate Ambassador. Chris reacts to the day job instantly, is offering regular and positive good mornings, hellos, helping with directions, alongside supporting some of the most vulnerable.

“As a sole person covering a huge area, Chris’s work has now become the norm. We have nominated him because, if there wasn’t a Chris, Harrogate would be very different place”.

Jago Wallace, Himalayan Garden

Jago Wallace’s “quiet determination” and passion for gardening has found him shortlisted for Unsung Hero.

Jago, a gardener at Ripon’s Himalayan Garden, began his horticulture career aged 17 and, six years later, has full responsibility for the gardens Plant Nursery. He also oversees the gardens National Collection of Rhododendrons. His duties involve knowledgeable plant care, training others, writing reports, keeping plant records and hosting talks and tours of the collection.

Jago always acts as a media spokesperson for the garden and is continuously developing new ideas for activities and features within the business.

Jago’s colleagues describe him as “a humble, gentle soul, who always surprises with his humour, willingness and knowledge”.

Jago said:

“It’s lovely to have been picked as a finalist for this award. Working at such an amazing garden with rare and incredibly interesting plants, the conservation we do helps these plants that are in danger in the wild from habitat loss, is hugely rewarding work.

“Being able to do this where I grew up and live makes what I do feel even more magical.”

The Stray Ferret Business Award event sponsor is Prosperis. To find more and to purchase tickets for the big night, click here.

The Stray Ferret Business Award for Best Digital Marketing Campaign is sponsored by Next Chapter.

Next Chapter not only leads brands to exponential growth and success, but brands itself as “the agency for disruptors and challengers”.

The Stray Ferret Digital Marketing Campaign Award recognises campaigns run solely on digital channels.

The Finalists:

Coach Gyms

Coach Gyms, located on Hornbeam Park, opened just a little over a year ago.

Coach Gyms dazzled the judges with its submission. To kick start the opening, they designed a promotion to attract gym members before they opened the doors.

Its digital pre-launch offer, that ran on Facebook and Instagram, earned the gym 1,500 sign ups before the gym even opened. The ad had a 35% conversion rate (lead to sign up) and surpassed all forecasts.

Stuart Perrin, chief executive and founder of Coach Gyms said:

“We’re over the moon to be finalists in the Digital Marketing Award!

“To say Coach Gyms Harrogate has only been open for one year, it’s great to see how far we have come as a team. Winning this award would mean the world to us”.

Ogden of Harrogate

Ogden of Harrogate’s submission for the award was a digital campaign that was designed to engage its loyal customers .

The campaign was an interactive, virtual advent calendar that enabled the jeweller to bring its annual Christmas catalogue online.

Each day, a personalised email was sent to subscribers, with an animated image featuring the corresponding door, opening onto a wonderful collection of jewellery.

Customers could register for the catalogue and join a prize draw to win £1000 to spend at Ogdens.

Robert Ogden, Director of Ogden of Harrogate, said:

“The main impetus behind the campaign was to engage with our longstanding clients in a digital way, but one that was reminiscent of the traditional Christmas Catalogue style that we have used for many years.

“The total number of pieces we were able to showcase through the 24 daily collections was around the same as for a printed catalogue, but the digital format allowed for deeper descriptions and the ability to connect with adjacent collections.  It is certainly something that we will consider doing again.”

Mumbler

Mumbler was founded by a Harrogate mum and has grown into an award-winning network of local parenting websites .

Mumbler partnered with Cry Babies interactive dolls that are designed to engage children’s emotions and empathy.

The dolls were sent to Mumbler parents who took videos and photos of their children playing with them.

The parents then wrote honest and knowledgeable reviews, that were collated into blogs.

Sally Haslewood, founder of Mumbler, said:

“The timing of the Cry Babies campaign was perfect; it gave us the opportunity to really help make life easier for our followers in the run up to Christmas.

“We knew that we’d done a great job on the campaign- the results spoke for themselves. Being recognised for this award is the cherry on top! It’s wonderful to be a finalist and I’m incredibly grateful for this opportunity”.

The Stray Ferret Business Award event sponsor is Prosperis. To find more and to purchase tickets for the big night, click here.

A Harrogate mum who created parenting website Mumbler from her kitchen table 10 years ago has celebrated the milestone with a party.

Sally Haslewood started the project as a Facebook group in 2011. Since then she has developed 19 franchises all over England and has hinted at expanding her reach even further.

The idea behind Mumbler is to become a local hub for family information.

Last year, more than 2.4 million people visited Mumbler’s combined websites and together the Mumbler franchises have more than 177,000 social media followers.

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Current and recent brands to have advertised with Mumbler include holiday giant Tui, National Trust, Worcester Bosch, Nosy Crow books and Joe Browns.

Ms Haslewood said:

“This year, Mumbler is 10 years old. I’m proud to say the model I created as a hobby during maternity leave in 2011 has been such a success, and there are now 19 Mumbler franchises.

“I’m eyeing growth again, this time with the north west and Oxford on my horizon.”