The Stray Ferret Business Club’s next meeting is a breakfast event on Thursday, 27 July at Banyan in Harrogate between 8-10am.
The Business Club provides monthly opportunities to network, make new connections and hear local success stories. Tickets will be available later this week.
A Ripon advertising firm has agreed a sponsorship deal with bus company Transdev.
Adverta Transport Advertising, which specialises in bus and tram adverts, will promote local attractions and businesses across the company’s fleet as part of the deal.
The agreement will see Transdev, which operates Harrogate Bus Company, promoting destinations along its bus routes to encourage greater use of sustainable travel.
Adverta is one of the UK’s largest bus and tram advertising specialists representing 30 bus companies and was acquired by Yorkshire-based outdoor advertising company CP Media in 2022.
Mike Brennan, chief executive of CP Media and Adverta, said:
“When we acquired Adverta it made total sense to extend its model into optimising sponsorship revenues as well. Transdev is one of the most prestigious and respected transport companies in the country and we are thrilled to be working with them.”
Matt Burley, commercial manager of Transdev, said:
“It is really important for us to promote the destinations we serve along our routes to our customers and to form great relationships with these attractions.”
Healthcare practice to takeover Harrogate parkrun
A healthcare practice is set to takeover Harrogate parkrun as part of the 75th anniversary of the NHS.
Moss Healthcare, which is based at King’s Road in Harrogate, will have staff and patients acting as volunteers at the weekly run around the Stray this Saturday.
The Harrogate parkrun is one of many ‘parkrun for the NHS’ events happening across the country to celebrate the milestone anniversary.
James Sharratt, business manager at Moss Healthcare Harrogate, said:
“We have managed to get our staff and patients, including our patient participation group, involved – whether volunteering or taking part in the run itself.”
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- Business Breakfast: Harrogate care company launches new day centres
Business Breakfast: £660m investment fund to be launched
Staff well-being and culture have rapidly risen up the priority list for many employers. At the next Stray Ferret Business Club we’ll hear from award winning employer, LCF Law, on how organisations can ensure their teams are productive and happy.
The lunch event is lunch at Manahatta, on June 29th at 12.30pm. Get your tickets by clicking or tapping here.
A £660 million investment fund to support the growth of small and medium-sized businesses in northern England is set to be launched early next year.
The Northern Powerhouse Investment Fund II will offer a range of commercial finance options with loans from £25,000 to £2 million and equity investment up to £5 million.
The fund, which is being launched by the British Business Bank will address a funding gap in the north and increase the supply and diversity of early-stage finance for smaller businesses.
Ken Cooper, managing director of venture solutions at the British Business Bank, said the launch of the fund “will further increase the supply and diversity of early-stage finance for smaller businesses in the region, providing finance for firms that might otherwise not receive investment and helping to break down barriers in access to finance”.
Mr Cooper added:
“We know that the levels of private debt lending and equity investment in the north of England remain below expectations given the region’s share of the UK’s smaller business population and that is something this next generation of the fund will continue to address by backing ambitious businesses that will drive sustainable economic growth.”
The fund will operate across three tiers: smaller loans (£25,000 to £100,000), debt (£100,000 to £2 million) and equity (up to £5 million).
Transdev offers free military bus travel
Bus operator Transdev, which includes the Harrogate Bus Company, is offering free travel for Yorkshire’s serving military and veterans on Armed Forces Day on Saturday.
All journeys on the bus firm’s network will be free throughout the day to current forces personnel, cadet volunteers and veterans from the Army, Royal Navy and Royal Air Force.
Armed Forces Day in June each year salutes the service of men and women in the military.
Those eligible must show a forces ID card, wear their uniform or display their medals.
Business Breakfast: Swinton Estate announces staff promotions
It’s time to join the Stray Ferret Business Club. The third in our series of networking events in association with The Coach and Horses in Harrogate is a lunch event on March 30 from 12.30pm.
Don’t miss out on this chance to network with businesses from across the Harrogate district. Get your tickets by clicking or tapping here.
The Swinton Estate in Masham has announced a raft of staff promotions
Kevin Sansom, John Lawrence and Jordan McPhillips will be taking on new roles as Samuel’s Restaurant manager, head concierge and assistant financial controller respectively.
Meanwhile, Louise Dermott and Helen Pritchard have been promoted to spa guest services manager and therapist trainer within the country club and spa team.
The estate has also hired Nicolay Araujo as Terrace Restaurant manager.
Swinton Estate said on its Facebook page:
“A huge thank you to all the team for their continued hard work and the important part they play in our Swinton family.”
Government minister visits Harrogate Bus Company

Buses minister Richard Holden (second left) at Harrogate Bus Station with (from left) Transdev operations director Vitto Pizzuti; Harrogate and Knaresborough MP Andrew Jones; Transdev commercial manager Matt Burley; and network manager Alex Spencer.
The government’s buses minister paid a visit to Harrogate Bus Company this past week.
Richard Holden visited the firm’s training centre in Starbeck where he spoke with trainee drivers, before visiting the bus station in Harrogate town centre.
The minister also met younger colleagues starting out in the bus industry, as well as older recruits taking up bus driving as a change of career.
Accompanied by Andrew Jones, Harrogate and Knaresborough MP, the minister then attended the operator’s headquarters with operations director Vitto Pizzuti, training manager Dale French and commercial manager Matt Burley.
Mr Pizzuti said:
“We’re delighted to have welcomed the buses minister, who saw for himself the lengths we go to during wintry weather to keep our buses on the road serving our customers.
“The minister was also impressed to learn of the success of our government-supported £2 price drop, which has helped us to attract record numbers of motorists to leave their car keys at home and choose the bus instead.”
Mr Holden said:
“Having invested more than £2 billion to support bus services since the pandemic, it’s fantastic to see so many people using the bus here in Harrogate.
“Our £2 bus fare cap is helping to turbocharge the return of passengers, and we will continue to work hard with local authorities and operators like the Harrogate Bus Company to get even more people to hop back onto the bus.”
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Bus route changes ‘necessary’ in face of growing Harrogate congestion
The company behind planned changes to bus routes around Harrogate has said they are vital to protect services in the face of worsening congestion.
The Harrogate Bus Company – part of Transdev – said its concessionary passenger numbers had fallen, while roads have become more congested, meaning it has to use extra resources to maintain current service levels.
It follows complaints from customers that changes to the number 6 route in Harlow Hill, and combining the 2A and 2B in Bilton, could leave vulnerable people more isolated.
The Harrogate Bus Company’s General Manager Steve Otley said:
“We are currently carrying only 70% of concessionary customers compared with 2019, prior to the pandemic. Meanwhile, worsening road congestion in Harrogate, which has no bus priority measures, means extra resources are needed to maintain service levels.
“We published our intentions in December to give our customers chance to understand the changes well in advance.”
Residents and social groups had contacted the Stray Ferret with concerns that the streamlined route of the number 6, skipping out Harlow Avenue and the stop outside the Green Hut community centre, could mean elderly and disabled people were unable to access the service.
While the nearest stops on the new route are just a few hundred metres away, they said this distance could be prohibitive for people with mobility problems.
In Bilton, combining the two routes will mean residents on Woodfield Road and Dene Park will be unable to access shops and services around King Edward’s Drive without going into town and catching the next bus back out again.
Read more:
- Bus route changes ‘could leave vulnerable more isolated’ in Harrogate
- 24 bus from Pateley Bridge to Harrogate saved
The concerns have been backed by local representatives, including Paul Haslam, Conservative councillor for Bilton and Nidd Gorge, who said he was hoping to negotiate with North Yorkshire County Council and the bus company to find a solution.
Cllr Mike Schofield, who represents the Harlow and St George’s division for the Liberal Democrats, said:
“Whilst I accept how finances work within business, I feel that there is surely an option for an hourly bus to ensure the elderly and those with physical restrictions still have a means to get out and have their independence.
“Are we not supposed to be supporting active travel for all?”
However, Mr Otley said the proposed changes, coming into effect from Sunday, February 19, were the best compromise between route and frequency of service.
He said the decisions had been made based on current use of stops along the route, adding:
Bus route changes ‘could leave vulnerable more isolated’ in Harrogate“We have managed to protect the frequency of route 6 at every 30 minutes with a slightly quicker route, so the Green Hut stop is no longer used. On average, eight customers per day catch a bus from there, six of whom use concessionary passes – and the majority travel between 9am and 11am, suggesting they’re not Green Hut users.
“On the 2, we’ll be delivering more frequent services for the majority of our Bilton customers with a new timetable for route 2. As with the Green Hut stop on the 6, the stops we will no longer serve carry a small number of customers each day.
“On the current 2A and 2B, 98% of customers travel to/from the town centre, the small number of local trips are to/from King Edward Drive Top which will still be possible on the new route. Customers can also change buses at King Edward Drive Top.
“While we appreciate that a small number of residents will be inconvenienced, this change protects the timetable and speeds up journeys for the vast majority, protecting the busier stops along the route.”
Some of the most vulnerable members of the community could be left isolated if planned changes to bus routes come into effect later this month, according to opponents.
The number 6 on Harlow Hill and the 2a and 2b in Bilton are both being changed by operator The Harrogate Bus Company, part of Transdev, from Sunday, February 19.
Residents on Harlow Hill said they have been told their nearest bus stop will be just a three-minute walk away – but they say that is not true for the many elderly and disabled people who rely on the service.
At the weekly Music and Movement group, which meets at the Green Hut on Harlow Avenue, there is serious concern about the impact of changes.
As the 20 members enjoyed tea and biscuits at the end of the session, volunteer Margaret Willis told the Stray Ferret:
“The ladies who come here are very able and capable, but they are also vulnerable. Many of them live on their own.
“They need to come out and socialise and exercise otherwise they are at risk of becoming isolated.”
The route changes will see the number 6 no longer serving Harlow Avenue or stops down Otley Road between its junctions with Beckwith Road and Pannal Ash Road.
Instead, it will travel up Otley Road, along Beckwith Road and straight back down Pannal Ash Road to join Otley Road.
The existing route of the 6, left, and the planned new route.
Crucially, the stop immediately outside the Green Hut will no longer be in use. Many of the Music and Movement group’s members arrive and depart by bus, and some are unable to reach the bus stops that will be on the new route.
The closest stops are 280m away on Beckwith Road up a slight incline, 500m away on Otley Road, and 450m away on Pannal Ash Road along a route that is partially uphill, which many group members said they could not manage.
Members of the Music and Movement group
One 92-year-old with mobility problems said she timed the supposed three-minute walk to the bus stop and it took her 20 minutes, even without carrying any bags.
Not only could the changes stop people getting to the Green Hut – putting some of its events at risk – but they could also affect people living on Harlow Hill travelling to medical and other appointments.
Volunteer Charlotte South added:
“I can’t tell you the upset this has caused.
“We want someone from Transdev to come and walk the route with our group and see what the changes really mean for people.”
The members of Music and Movement said they would be happy for an hourly bus, instead of half-hourly, if it meant the route was kept as it is now. They also said they would be happy to pay towards their journeys in order to make the service viable.
Bilton buses
In Bilton, the 2A and 2B buses will be combined to make a single service, which some people have said will prevent them from accessing local shops and services on King Edward’s Drive.
The current 2A loop allows people living on Dene Park and Woodfield Road to use the bus to visit the chemist, Post Office or doctor’s surgery, and catch it back from the opposite side of the road.
When the changes come into effect, they will have to take the bus into town, and catch the next bus back out towards Bilton in order to get to King Edward’s Drive.
The current 2A and 2B routes, left, and the proposed single route of the 2 around Bilton and Woodfield.
Cllr Paul Haslam, who represents the Bilton and Nidd Gorge division on North Yorkshire County Council, said he has been contacted by a number of residents very concerned about the impact of the changes.
He told the Stray Ferret:
“My view is that it’s not ideal. I’m trying to change it back to keep it as it is – even if the service isn’t as frequent, at least it would still exist.
“One of the challenges is that Transdev are saying the numbers aren’t there. I understand their challenge which is why I’ve gone to North Yorkshire as well.”
He said he had been given hope by the news that the 24 bus through Nidderdale had been saved by funding from the county council when Transdev said it would have to drastically reduce the service.
“I would ideally like to see that route maintained. I think it’s important and I’m doing everything I can to try and keep it.”
The shops on King Edward’s Drive
However, for one business owner, the changes are welcome.
Andrew Hart, who runs the Red Box gift shop and Post Office on King Edward’s Drive, said:
“My view is controversial because that bus stop outside is a hub for anti-social behaviour, which we catch on CCTV.
“I’m quite happy that the bus stop and the bus route will be going. The buses that go around those two routes are far too big anyway and very rarely more than a quarter or a third full.
“I think the reduction of the route is a very sensible move. People will soon get used to the idea. Quite often, the buses don’t turn up, so most of [the customers] will walk through.”
The Stray Ferret approached Transdev about the concerns over the proposed changes, but had not received a response by the time of publication.
Information published when the route changes were announced last month said the company was prioritising “the busiest stops” and leaving out those used less frequently in order to “speed up journey times”.
Read more:
24 bus from Pateley Bridge to Harrogate saved
The 24 bus route between Pateley Bridge and Harrogate has been saved until at least April next year.
The service provides a lifeline for many people in rural parts of Nidderdale, including Birstwith, Darley and Summbridge.
North Yorkshire County Council warned this month it was one of about 80 bus routes in North Yorkshire facing uncertain futures at the end of March.
But councillor Keane Duncan, the Conservative executive member for highways and transport at North Yorkshire County Council, said today:
“The 24 is a key route that many people rely on so I am pleased to announce that we have been able to step in to support this service.
“When the operator notified us that it planned to withdraw most services on this route, we secured short-term funds to cover these until April 2023.
“This allowed us time to investigate a longer-term solution. We have now secured continuation of the service until April 2024, operated by Transdev (The Harrogate Bus Company).
Read more:
- Talks to save 24 bus from Pateley to Harrogate as cull looms
- £2 cap on Harrogate district bus fares starts today
Cllr Duncan added the timetable will continue unchanged, but with most journeys now receiving financial support.
Talks to save 24 bus from Pateley to Harrogate as cull looms“We hope that passengers will support the 24 service and that usage will build over the coming 12 months.
“This positive outcome on the 24 is part of our efforts to support several at risk routes across North Yorkshire.
“We will continue to work closely with operators in order to protect as much of the bus network as we can through a period of unprecedented pressure.”
Talks are taking place to maintain the 24 bus route between Pateley Bridge and Harrogate.
The service provides a lifeline for many people in rural parts of Nidderdale, including Birstwith, Darley and Summbridge.
But North Yorkshire County Council said today its survival was in the balance — amid uncertainty over the future of 80 bus services in the county.
Until October 2022, all Monday to Saturday journeys on the 24 were operated commercially by the Harrogate Bus Company, which is owned by French transport firm Transdev.
But in October the company announced the service was no longer commercially viable and it intended to withdraw most journeys, which prompted the county county to prop it up until April this year.
North Yorkshire County Council’s executive member for highways and transportation, Cllr Keane Duncan, said today:
“We are currently seeking costs from operators to continue service 24 after April in the hope it can be maintained at a similar level. We will update the public on the future of the service as soon as possible.
“The issues affecting the 24 service come at a time of immense pressure for bus services both nationally and across North Yorkshire.”

Cllr Keane Duncan
Read more:
- Bilton bus services to merge under new route changes
- £2 cap on Harrogate district bus fares starts today
Cllr Duncan said passenger numbers were currently on average about 80 per cent of pre-pandemic levels. In addition, operating costs have increased and there is a national shortage of drivers. The Conservative politician added:
“Combined with government grant funding coming to an end in March, around 80 routes are at risk of needing to reduce their frequency or cease altogether.
“While we already use £1.6m of council funds each year to support services that are not commercially viable, this funding is likely to become increasingly stretched given the scale of the challenge we are facing across the county.
“We continue to work closely with operators to encourage more people to choose the bus. We are supporting the government’s £2 fare cap, which applies to the 24 and tens of other services in North Yorkshire.
“We meet regularly and are sharing information in a bid to ensure we are doing everything we can to protect as much of the network as possible through this difficult period. This will ensure we have the best basis for building services back in the future.”
Bus fares charged by the Harrogate Bus Company and Connexions Buses were capped at £2 for three months from the start of this year as part of the government-funded Help for Household scheme.
Michael Harrison, a Conservative who represents Killinghall, Hampsthwaite and Saltergate on the county council, said the 24 route, which passes through his division, was highly valued by many people. He added:
“I’m hopeful we will be able to keep the service running in the new financial year. In the meantime I would really encourage people to to take advantage of the £2 bus fare cap to demonstrate there is a demand for it.”
£2 cap on Harrogate district bus fares starts today
Bus fares charged by the Harrogate Bus Company and Connexions Buses will be capped at £2 for three months starting from today.
The two companies are among more than 130 transport firms taking part in the government-funded Help for Household scheme.
The scheme, supported by £60m of taxpayer money, will cap single bus fares on more than 4,600 routes.
Ministers hope the initiative will reinvigorate bus services amid fears many routes will be cut when funding runs out.
For buses run by Transdev, the French-owned parent company of the Harrogate Bus Company, it means a 29-mile journey from Ripon to Leeds on the 36 bus will be reduced by 73 per cent from £7.50 to £2, while the cost of a ticket from Harrogate to Bradford on the Flyer A2 will be reduced by 63 per cent from £5.40 to £2.
The maximum single fare for any Transdev one-way bus journey has been cut to just £2 – including the 84-mile journey from Leeds to Whitby.
The £2 single fare is available anytime, anywhere and on any day from bus drivers using cash or contactless payment.
All Transdev single fares which are already lower than £2, and all other day and longer-term tickets will remain at their current prices.
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Transdev chief executive Alex Hornby said:
“We are delighted to be able to offer this amazing promotion to our customers throughout Yorkshire and into Lancashire and Greater Manchester, thanks to our continued partnership with industry partners and UK government.
Buses Minister Richard Holden MP said:
“Brits love buses. They’re the most popular form of public transport in England, making up half of all journeys. So, we’re investing £60 million to cap single bus fares at £2 to help families, students and commuters and help get people back on the bus.”
Transdev offers £1 fares if you travel with grandparent
Bus company Transdev is offering young people journeys across the north for £1 — as long as they take a grandparent.
The company said its Go with Granny offer aimed to bridge the generation gap by encouraging older people to use their concessionary travel passes while taking grandchildren with them.
Transdev, which is the parent company of the Harrogate Bus Company, operates routes in Lancashire, Yorkshire and Greater Manchester, giving families a chance to go on long day trips for just £1.
The offer is for one weekend only — on Saturday, August 13 and Sunday, August 14 — and applies to young people under 19.
The company said in a statement today that many people will struggle this summer to find the money to take their grandchildren on a day trip.
Transdev chief executive Alex Hornby said:
“We know everyone is trying to keep their spending down this summer, especially with energy bills due to rise again in October.
“At the same time, the school holidays often see grans — and grandads too — looking after the grandchildren while mum and dad are at work, and we don’t see why they should have to stay at home.
“By offering young people the chance to go with granny on the bus, we want to help bridge the generation gap and make sure everyone has the chance to enjoy an amazing two days filled with magical memories.”
A video featuring the deal can be found here.
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Starbeck dad says ‘unreliable’ buses are making daughter late for school
Starbeck dad Gordon Schallmo has criticised Transdev‘s “unreliable” Number 1 bus service, which he said is regularly making his daughter late for school.
Mr Schallmo’s 14-year-old daughter is a pupil at King James’s School in Knaresborough.
Each morning she gets the number 1 from Starbeck, which is one of the company’s busiest bus routes in the Harrogate district, running up to seven times an hour.
But well-documented staffing issues have forced the company to cancel services, sometimes at short notice.
Mr Schallmo said his daughter is currently late for school at least once a week after buses failed to turn up.
He said:
“Its hit and miss when they arrive. She’s often been left standing there.”
Can’t all fit on
The number 1 route is served by single-decker buses.
But with schoolchildren sharing the bus with rush-hour commuters, it means if a bus doesn’t turn up they can’t always all fit on the next one.
Mr Schallmo added:
“It’s not good when I have to run her in and call the school to say she will be late again because the bus hasn’t turned up.”
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- Parents describe ‘chaotic’ morning after Boroughbridge school bus cut
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Transdev has had difficulties hiring new bus drivers since the covid pandemic.
The company recently launched a campaign offering qualified drivers a £1,000 bonus if they joined.
Mr Schallmo said he was also frustrated to see the company recently increased the cost of a weekly ticket on the number 1 from £4.30 to £6 whilst offering a service his daughter can’t rely on.
He said:
“It’s getting beyond a joke. I know they have bus driver shortages but they don’t seem to be doing anything about it.
“What frustrates me is they don’t have an answer. It’s been terrible.”
Transdev’s response
Steve Ottley, general manager at The Harrogate Bus Company, which is a division of French firm Transdev, said:
“Firstly, it’s disappointing and we apologise that Mr Schallmo believes we haven’t given him an answer he would like but we would invite him and anyone else who may wish to, to engage with us via email to customer.services@transdevbus.co.uk or via many other contact points as found at harrogatebus.co.uk.
“We fully realise how frustrating it is for our customers on the occasions when we are unable to provide the high standard of service expected. We are doing a lot behind the scenes to respond to current industry-wide challenges around recruitment and retention of drivers — including by offering increased salaries to new and existing drivers, and by promoting opportunities to join us on the front of all our buses, on billboard advertising and via social media.
“This approach is already delivering positive results – we currently have 15 new colleagues preparing for new driving jobs in Harrogate at The Academy, our own in-house training facility in Starbeck.”
Mr Ottley also explained why the company has increased its prices:
“Everyone will be aware that the price of almost everything is rising at the moment, especially fuel and energy, and unfortunately, we are also not immune to these increased costs — price changes are a common factor across many businesses at the moment. Along with many other transport operators across the country, we have now reached a point where we need to ask our customers to share some of this with us.
“We have held prices down for a while now. This will be our first fares change since September 2019 – and our tickets are still good value, especially compared with other forms of transport, including the car.
“These changes will allow us to continue recovering from covid, increasing timetables back to pre-pandemic levels, investing and improving wage rates — all after almost three years of holding down fares. We’ve also taken this opportunity to simplify our ticket range where we can to make travel easier, while still offering flexibility to our regular customers.”