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16

Mar 2023

Last Updated: 16/03/2023
Politics
Politics

Value of Harrogate district tourism up by £31m, new figures reveal

by John Plummer

| 16 Mar, 2023
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charlotte-gale-grantley-hall-fullsize-5480-large
Pic: Charlotte Gale

Visitors to the Harrogate district are staying longer and spending more than they were pre-pandemic, according to new statistics.

However, the number of visitors over the same 2019 to 2022 timeframe fell by 650,000 from 6.47 million to 5.82 million.

Destination Harrogate, the Harrogate Borough Council tourism organisation, said today visitors contributed £637 million to the local economy last year, compared with £606 million three years previously.

The organisation also said the average length of stay increased from 2019 to 3.5 days, compared with 3.3 days three years previously. This is despite the fact the UCI Road World Championships took place in Harrogate in 2019, leading to high hotel occupancy rates in September that year.

John McGivern, destination events manager at Destination Harrogate said it was "fantastic news for our local businesses and residents", adding:

“The fact that people are staying longer and spending more aligns directly with our objectives of a sustainable tourism model, attracting more revenue into the local economy, whilst minimising the impact on the environment.
“Together with our partners, with whom we share this achievement, we can celebrate the significant impact that our visitors are making on our local economy and can we look forward to further successes going forward.”


The figures are based on a tourism economic impact modelling process called STEAM that uses local supply-side data and visitor survey data. More information on the Harrogate district data is here.

Destination Harrogate aims to grow the visitor economy to £836.7 million by 2030, however its future is unclear after Harrogate Borough Council is abolished to make way for the new North Yorkshire Council in two weeks' time.

Rudding Park Spa

Rudding Park Spa. Pic: Charlotte Gale



Cllr Stanley Lumley, cabinet member for culture, tourism and sport at Harrogate Borough Council, applauded Destination Harrogate for "boosting the economic impact of visits to the area". He added:

“Harrogate’s visitor economy is the largest driver of the local economy second only to the property sector, and its value cannot be underestimated.
“With such a positive set of results we can look forward to a prosperous future for Harrogate as a major tourism destination within North Yorkshire.”


Since its launch a year ago, Destination Harrogate has delivered activities including a health and wellbeing campaign under the Visit Harrogate brand to attract higher spending visitors to stay longer for healthy breaks, Harrogate Christmas Fayre; events on the Stray marking the Queen’s platinum jubilee and the return of Harrogate Carnival.



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