Residents living near a proposed motorway service area are preparing to fight a fifth application to develop the site.

Kirby Hill Residents Against Motorway Services (RAMS) say they will protest at developer Applegreen’s AGM in Dublin, if current travel restrictions are lifted.

The company’s application for the site along the A1(M) was rejected by Harrogate Borough Council’s planning committee in November last year, but an appeal was lodged in February. Now, the residents’ group is urging Applegreen to drop the plans rather than waste further money in pursuing the project.

Coun Nick Brown, who represents the ward on Harrogate Borough Council, said:

“As a former main board director of a company quoted on the London Stock Exchange, I would like to ask CEO Bob Etchingham and the directors of Applegreen to take a really close look at what they are doing here.

Speculatively ‘having a go’ at getting planning permission is one thing, but the Local Planning Authority has given six good reasons for refusal, on the back of four previous projects at this site that have gone the same way, three of them after Public Inquiry. Given the current business climate, I don’t understand why Applegreen is continuing to invest in such a controversial project, with so little prospect of success, contrary to the social and environmental credentials they claim for their brand.

If ever there was a time for management to cut their losses on this project, it is now.”

Kirby Hill RAMS has been fighting against applications for motorway services on the site for almost a quarter of a century, after the first plans were put forward in 1996. HBC said the current application would cause substantial harm to the surrounding countryside and environment of the village, as well as to the economy of neighbouring Boroughbridge.

Kirby Hill Residents Against Motorway Services protested against the proposals by Applegreen, which was rejected in 2019

RAMS chairman Gareth Owens said:

“Kirby Hill is Britain’s most controversial proposed MSA site for a good reason: it is a completely inappropriate location for this type of development, which would cause substantial harm.For 24 years, decision-makers in the planning system and in the courts have agreed with us… We feel very strongly that the company should now respect Harrogate Borough Council’s decision.”

Eugene Moore, Applegreen’s chief development director, said:

“Applegreen has lodged an appeal with the Planning Inspectorate to consider the planning decision for the Vale of York motorway service area proposals. We don’t believe it is appropriate to comment on the process further until the appeal has been heard.”