Fashion retailer Jules B is to open a shop in Harrogate at the start of September.
The shop, which will be in the former Jaeger unit on Cambridge Crescent, will sell only womenswear.
It becomes the latest national retailer this month to confirm plans to move to Harrogate, after Oliver Bonas and Pret A Manger.
Julian Blades, managing director of Jules B, said its brands “will be perfect for the sophisticated customer demographic in Harrogate and surrounding areas”.
He added:
“We have wanted to open in Harrogate for a very long time but never found the right location but once I saw that the old Jaeger unit was available we decided the time was right.
“The store will be purely womenswear and we have some very exciting new collections that I’m sure will prove very popular with the discerning public.
“We will be looking for four full time members of staff and two part time, preferably with a good fashion retail background.”
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Mr Blades and his wife, Rhona, opened their first womenswear store in Jesmond in 1984.
The retailer offers collections by designers, including Hugo Boss, Armani, Victoria Beckham, Barbour and Vivienne Westwood.
Jackie Wilson, property manager for landlord Hornbeam Park Developments, said:
“We are delighted to have secured award-winning independent retailer Jules B as a tenant in the former Jaeger Shop on Cambridge Crescent; a great addition to the high street which will enhance the shopping experience of locals and visitors alike.”
