Harrogate BID launches new town centre app to help businesses


Jun 4, 2021
Pictured from left are Harrogate BID manager Matthew Chapman, LoyalFree partnerships manager Jena Dickson, and Cedar Court Hotels managing director Wayne Topley.

Harrogate BID has launched a new app in an effort to help town centre businesses increase footfall and sales.

The app comes in partnership with LoyalFree, which has partnered up with the BID from today.

Harrogate is the thirty-first town in the UK to adopt the digital platform, which provides information for locals and visitors alike such as a local guide, exclusive deals and loyalty schemes, fun local events and interesting trails.

Matthew Chapman, Harrogate BID manager, told the Stray Ferret previously that the idea behind the app was to “showcase the best in town”.

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BID levy payers will benefit from advertising opportunities, customer insights and social media support from the app. Businesses already signed up include Cafe M, The Crown Hotel and Nutrition Joe’s Urban Cafe

Mr Chapman said he knows “first-hand” the benefits of using an app for businesses.

He said: 

“From my previous role with Huddersfield BID, which introduced LoyalFree more than a year ago, I know first-hand the benefits it can help deliver.

“The LoyalFree app now provides Harrogate town centre with a great digital platform to showcase all the amazing businesses here. There is so much on offer in the town, and we hope it will encourage more people to support our local high street.

“Even before our launch, a number of businesses have already signed up to the LoyalFree, which is really encouraging news.”

Sophie Hainsworth, co-founder of LoyalFree, said: 

‘‘We are delighted to be working with Harrogate BID. 

“It’s more vital than ever for digital solutions to support the high street experience, and we hope businesses take advantage of everything the app has to offer.”

The LoyalFree app can be downloaded for free here or by searching ‘LoyalFree’ on the iOS and Google play store.

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