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The new events venue planned for the former Yorkshire Bank HQ in Leeds highlights a growing conference industry which is seeing more venues compete for big events that local economies benefit hugely from.
Council officials have estimated that Harrogate Convention Centre attracts over 150,000 visitors a year, with an economic impact of more than £35 million.
But the venue’s own financial performance has been poor over the last decade when its annual revenue has decreased by an average of 3% per year.
That is according to the new report which described the centre as “underutilised” and said increasing competition and operating costs have resulted in a need to “rethink” its offer.
Redevelopment plan
The redevelopment plans include a major refurbishment of event areas and upgrades to the venue’s heating and ventilation systems.
There are also plans to create a flexible events space for up to 1,200 people. These works were due to start in October after a warning that the centre could miss out on several big events next year, however, the plans have now been delayed.
The next stages of the redevelopment will see a £3.3 million contract awarded for further design, price and programming works.
More than £1.5 million has already been spent on the project before a final decision has been made. This is scheduled for July or August next year – meaning it will be the new North Yorkshire Council which will decide whether to proceed.
If approved, construction on a first phase of works would start in September 2023 for just over a year.
Harrogate Borough Council estimates the upgrades would increase the centre’s visitor numbers from 147,000 in 2020 to 192,000 in 2040, with profits of £29 million over a 40-year period.
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