A Harrogate family has pioneered the launch of a luxury kitchen appliance brand from Switzerland in the UK with the opening of a new showroom in town.
V-ZUG Harrogate, which is based at Grosvenor Buildings near the entrance to Valley Gardens, opened its doors for the first time today.
Dale Adams and his sons Hayden and Ryan, who are behind the concept, hope to spread the word about V-ZUG, which is well-known in some European countries but less so in the UK.
The new showroom has opened.
Some V-ZUG appliances, such as a clothes cleaning cabinet, can go for as much as £15,000. But some of the hobs are priced closer to the £800 mark.
The new Harrogate showroom has been kitted out with appliances from the excellence line, which also includes steam ovens, coffee centres and wine coolers.
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Ahead of the launch, Dale Adams told the Stray Ferret:
“Harrogate has been chosen for the UK launch, not because people have money here but because people will travel here.
“We are speaking to people already who have no problem coming to Harrogate. They will make a weekend of it to enjoy the town’s history and beauty.
“This is for people who are seriously interested in cooking. There are lots of those people about now, cooking at home has become a big thing.”
VZUG is a luxury brand.
His son and business partner Hayden added:
“The level of technology allows someone with basic cooking skills to produce really great results without too much effort.
“So we would like to think that this would allow someone who is just interested in cooking evolve into a bit more of a chef.
“With these ovens you can put in a joint of beef and tell the appliance what time you need it ready and it will utilise the steam, oven and grill for the perfect result.”
Find the showroom at Grosvenor Buildings.
