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02

Nov 2021

Last Updated: 02/11/2021
Business
Business

Harrogate Town and Black Sheep Brewery launch new beer

by John Plummer

| 02 Nov, 2021
Comment

0

Harrogate Town have collaborated with Black Sheep Brewery to launch an official club beer. It is part of the Masham-based brewery's sponsorship of the League Two side.

townbeer
Harrogate Town player's George Thomson and Joe Cracknell with the new club beer.

Harrogate Town FC and Black Sheep Brewery in Masham have collaborated to launch a new beer.

Called Yellow Black Army, the launch is part of the brewery’s official sponsorship of the club.

The beer, which is a session IPA, will be available to buy online and from the club’s shop on Commercial Street from Monday.

Simon Weaver, manager of Harrogate Town, said:

“I’m sure our fans will be delighted to be able to drink our very own, official beer.
“Just like our club, Black Sheep does things its own way and has created a unique sense of identity in the process. We can’t wait to see our fans’ response to Yellow Black Army, and give them another chance to enjoy how far our club has come in recent years.”





Read more:



  • Hot Seat: Harrogate Town’s new CEO aims to take club to new heights

  • Masham brewery brings back tours after 18 months





Charlene Lyons, chief executive of Black Sheep Brewery said:

“We’ve been working really hard behind-the-scenes to create a beer that perfectly encapsulates the essence of Harrogate Town AFC, and we think fans will absolutely love the final result.
“Given the club’s recent promotion to the Football League for the first time in its history, we felt it was only right to celebrate Harrogate Town’s success in true Black Sheep fashion – with its very own, official beer.
“Our deal with Harrogate Town is the first time Black Sheep has sponsored a football club."


The sponsorship deal is for two years with an option to extend. It’s the first time the company has sponsored a football club.