A rewards card that gives people incentives to shop in Knaresborough is being launched today.
The community website Knaresborough Online is behind the Love Knaresborough Rewards Card initiative.
It hopes the card will boost footfall in the town centre after a difficult 12 months for businesses.
The card offers a wide range of discounts, such as a free flake and sprinkles on ice cream, two for one cocktails and a free yoga class. Seventy-five businesses are taking part in the scheme.
The card costs £10 to buy and is valid until March 31 2022. Knaresborough Online is holding a stall on the market today selling the cards it is also available in 10 other designated sellers.
Susanna Lewis, owner of Knaresborough Online, said if each of the 13,000 adults living in Knaresborough spent £5 a week in the town it would bring an additional £3.4million into the town’s economy. She added:
“We have researched and visited over 30 other similar card schemes within the UK to try and develop the best possible card scheme for Knaresborough.
“We want the scheme to be attractive to both consumers and businesses and we hope the card will help encourage confidence in local shopping once more.”
A European funded post-covid recovery grant was used to fund the initiative.
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One of the designated sellers is Alex Chaytor, owner of The Black Mulberry on Waterside, said:
“As a business owner in Knaresborough I am really excited about this new card scheme. It has been a difficult year for us all, but this project gives us positivity and hope for the future.
“Anything that helps increase footfall through the town is welcome and I am excited to see the launch of this card.”
Knaresborough Online has worked throughout the pandemic to work with local businesses offering them support via social media, writing press releases and promoting the area.
