Harrogate Borough Council has announced the second Harrogate Christmas Fayre will take place from December 2 to 11.
The inaugural event was run by the council in the town centre in partnership with Market Place, a specialist market company from Greater Manchester.
It saw stalls and stands selling food, drink and gifts around Cambridge Street, Market Place, Station Square and Cambridge Crescent.
The fayre was organised after the original Harrogate Christmas Market, on Montpellier Hill, was cancelled after the council refused to sign off the organisers’ event management plan.
A survey of local businesses undertaken by the council reported that 68% said having a Christmas market was beneficial to the town and 94% said last year’s event had a positive impact on footfall.
Candy Cane Express
Destination Harrogate, the council’s destination management organisation, has also started to plan for Christmas with its ‘Destination Christmas’ campaign.
The Candy Cane Express, a free road-train that travelled around the town, will return, as will traditional fairground rides to add to the yuletide ambience.
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Gemma Rio, head of Destination Harrogate, said:
“We are thrilled to be announcing the return of Destination Christmas. Which last year not only brought our community together at a special time of year after the challenges of the pandemic, but encouraged more visitors into our district for overnight stays at a crucial time of year for our businesses.
“Together with our partners we are looking forward with excitement and aspiration to building on the success of last year’s event. Through the market we provided a great platform to grow our offer of an engaging outdoor Christmas retail experience, and this together with the fantastic festive entertainment we are offering is set to showcase the Harrogate district as the perfect destination for Christmas.”
Original Christmas market gives up battle
Last month, the organisers of Harrogate Christmas Market on Montpellier Hill gave up their battle to bring the event back.
The market, which was staged from 2012 to 2019, attracted over 80,000 visitors, 187 coaches and nearly 200 traders.
But the event was scuppered late into its planning stages last year when Harrogate Borough Council refused its event management plan.
Ferris wheel, carousel and road train part of huge Harrogate Christmas offeringA Ferris wheel, Victorian carousel, helter skelter and road train will be among the highlights of Harrogate’s festive offering.
Harrogate Borough Council announced a raft of new initiatives today to bring festive cheer this year.
The festivities will last from November 15 to the first week of January.
A road train will operate around the town centre from December 3 until December 12, which coincides with the dates of the new Harrogate Christmas Fayre.
It’s all part of the council’s drive to get people into the town centre to support the new fayre and the artisan market in the Valley Garden, which will also stimulate high street businesses.
The Stray Ferret asked where the attractions will be placed and what the cost will be but a council spokesperson said those details were yet to be confirmed.
To encourage footfall to town centres across the Harrogate district, a magical window trail will also be unveiled.
Funded by the government’s Welcome Back Fund, the window trail will feature 12 festive depictions that have been designed by local people.
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Gemma Rio, head of destination management at Harrogate Borough Council, said Harrogate would be “an absolutely unmissable destination for a festive day trip or weekend away” this Christmas.
She added:
“We have been working hard to ensure festivities return this year in order to drive visitors to our district’s shops, restaurants, visitor attractions, hotels and B&Bs.
“This latest announcement confirms that Christmas is well and truly set to return to Harrogate town centre and I’m really excited about what we’re due to bring.
“We are also about to launch the biggest Christmas marketing campaign in Visit Harrogate history to ensure all towns enjoy the benefits the additional footfall brings.”
Free parking
Matthew Chapman, Harrogate Business Improvement District manager, said it promised to be “one of the most impressive festive offerings Harrogate has seen in many years”.
He added:
“In addition to supporting the Harrogate Christmas Fayre and co-funding the Ferris wheel, Victorian carousel, and helter skelter, in just a few weeks our Christmas lights will be illuminating more streets than in previous years.
“We are again partnering with the Rotary Club of Harrogate for the annual Christmas Shop Window competition and Harrogate International Festivals for their North Pole post office. And on Monday (18 October), we will officially take the Christmas wrapping off our Father Christmas experience.
“We have also been working with Harrogate Borough Council to offer shopper’s free parking in Victoria multi-storey car park at set times during the month of December. Retailers are expecting us to pull out all the stops this Christmas, and I don’t think they will be disappointed.”
Christmas markets
Christmas market operator Market Place Europe have also announced this week that Harrogate Christmas Fayre will be open between 10am and 7pm Monday to Wednesday, 10am and 9pm Thursday to Saturday, and 10am and 4.30pm on Sunday.
The market will take place on Cambridge Street, Market Place, Station Square and Cambridge Crescent and will be a great place to pick up some last minute and unique gifts along with mouth-watering treats for people to enjoy as they wander around taking in the sights and sounds.
Around 50 traders from Yorkshire will take part in the fayre.
In addition, Little Bird Made is set to hold a festive artisan market in Harrogate’s Valley Gardens on Saturday 4 and Sunday 5 December, with times to be confirmed.
The artisan market will feature approximately 60 local and regional traders and producers who will sell a variety of festive arts and crafts, clothing, homeware, jewellery, as well as food and drink.
Councillor Richard Cooper, leader of Harrogate Borough Council, said:
“More than 100 traders, as well as our high street businesses, will bring a first-class offering to Harrogate town centre this December that will truly get people in the festive mood.
“With the absence of a number of Christmas markets across the region this year, I have no doubt visitors will arrive by the coach load to see what Harrogate has to offer.
“Whether that’s our district’s shops, restaurants, visitor attractions or hotels and B&Bs, I hope everyone will see the benefit this town centre offering will bring.”