Hot Seat: The man luring shoppers to Harrogate

Harrogate has one. So has Ripon. But Knaresborough hasn’t.

We are talking about business improvement districts, which are set up when businesses agree to work together to fund schemes that encourage more shoppers into town and city centres.

You might not know much about Harrogate BID but you have probably seen its work.

The recent Harrogate floral summer of celebration, which saw nine town centre floral installations ranging from a Buddha to giant cakes, was its handiwork.

So are the town’s Christmas lights, street entertainers and street ranger Chris Ashby, who buzzes around in an electric vehicle cleaning and weeding.

One of nine Harrogate floral summer of celebration displays by the BID.

In June, 76% of almost 500 Harrogate businesses eligible to vote did so in favour of supporting the BID for a second five-year term.

Such landslide support seemed inconceivable in the BID’s early days, when it was riddled with in-fighting. But the appointment of Matthew Chapman as chief executive in 2021 heralded a change of fortune.

Former semi-professional rugby league player Mr Chapman has navigated his way through the Harrogate business world with a deftness and charm not usually associated with cauliflower-eared rugby bruisers.

June’s vote, which means town centre businesses with a rateable value of at least £19,000 will continue to pay a levy to fund the BID’s work, was a testament to faith in the BID and his rigorous campaigning.

Was he surprised by the whopping majority?

“No. We had done a lot of homework. The groundwork started 14 months before the ballot. We were confident we could prove our worth and I spent a lot of time talking to businesses.”


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Even Mr Chapman’s sunny disposition was tested when North Yorkshire Council, whose Harrogate businesses include the Turkish baths, the tourist information office and the library, abstained from the vote.

The now-defunct Harrogate Borough Council’s block vote helped the BID win its first ballot five years ago. Was he disappointed its successor local authority didn’t offer the same support?

“It was a tough pill to swallow because we were the first BID in the UK to have a local authority abstain. But at least we can say it was a true business decision.”

(from left) BID staff members Bethany Allen, Chris Ashby and Matthew Chapman join chair Dan Siddle and vice-chair Andrea Thornborrow to celebrate the ballot result.

The yes vote means the BID’s work, which also includes events such as fashion shows and dog shows, the Harrogate Gift Card, street art and targeted free parking, will continue.

But will Mr Chapman? His departure for a managerial role at North Yorkshire Council was announced last year before her performed a U-turn and stayed. He says:

“I’m very confident of staying for the next five years. What that process made me realise is I’m very passionate about BIDs and Harrogate is a great place to deliver one.”

Harrogate ‘vibrant — but needs big brands’

Mr Chapman previously worked for BIDs in Leeds and Huddersfield but says “coming to Harrogate was like going from the second division to the premier league” because of the town’s prestige. He says:

“I’ve learned that Harrogate is a very traditional place where people are really passionate about its history.”

Harrogate, he says, is vibrant and people have a lot of pride in it, adding shop vacancy rates are below average and footfall is above average for a town of its size.

But he says the town centre “could do with some big brands” and some parts, such as Cambridge Street, are “looking tired and could do with a makeover” although he adds Harrogate’s affluent reputation makes it harder to win bids for regeneration funding.

“Look at Montpellier — that says ‘Harrogate’. We would like all the town to say that.”

Which brings us to the £11.9 million Station Gateway scheme — is he for or against?

Cambridge Street

‘Tired’ looking Cambridge Street

Mr Chapman displays a nifty rugby player’s sidestep by asserting the BID’s neutrality. Some retailers oppose the loss of parking spaces and part-pedestrianisation on James Street, while some hospitality businesses think it would encourage cafe culture, he says.

Mr Chapman commutes in daily from York, where he was born, to the three-strong BID team’s Victoria Shopping Centre office.

Its term two income is set to fall from £540,000 a year to £485,000 a year, mainly because the council’s latest reassessment of rateable values took more businesses below the levy threshold.

But Mr Chapman is confident his team will continue to delight and keep members happy.

“I want to show a clear return on investment. I have got to be able to stand in front of businesses and show what we are doing in return for charging a levy.”

Businesses vote ‘yes’ to continue Harrogate BID

Local firms have voted overwhelmingly in favour of continuing to fund Harrogate Business Improvement District for another five years.

About 450 town centre businesses were asked to vote on whether to pay a levy of 1.5% on top of their rateable value to fund the BID for a second term.

The result, announced last night, revealed 76% voted ‘yes’.

It means the organisation — one of more than 350 BIDs in the country set up to increase footfall by providing additional services to those run by councils — will continue until at least the next ballot in 2028.

Since it was founded in 2019, Harrogate BID has funded initiatives such as street cleaning, street art and entertainment and floral displays to make the town centre more welcoming.

Street ranger Chris Ashby is part of the BID team.

Its business plan for the new five-year term, which officially starts in January 2024, focuses on three objectives; pride in our town; a vibrant town and voice and vision.

Dan Siddle, the general manager of the Crown Hotel who chairs Harrogate BID,  said:

“The past five years have been quite something. There is no doubt that since Harrogate BID launched, it has comprehensively delivered.

“I am confident that our new five-year business plan and streamlined objectives will help shape the town further over the years to come to ensure Harrogate thrives long into the future.”


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The now-defunct Harrogate Borough Council used its block vote to support the BID in the last ballot.

This time,, its successor North Yorkshire Council chose not to get involved so the vote was a purely business decision.

Harrogate BID manager Matthew Chapman said:

“The fact that businesses voted to retain the BID, without the backing of North Yorkshire Council makes it even more credible.

“Most BIDs have the backing of their local authority as part of the ballot process, which in our case would have added 12 per cent to the result – if nothing else this provides a true representation from the businesses within the BID area.”

 

Harrogate businesses to vote this week on future of BID

Businesses in Harrogate will begin voting this week on whether to continue to fund a town centre group that aims to increase footfall and boost trade.

Currently 462 town centre businesses with a rateable value above £19,000 pay a levy to Harrogate Business Improvement District.

They agreed to do so for five years after a ballot in 2018 and firms are now being asked whether to fund it for a second five-year term.

The BID spends the money on additional services, such as street cleaning and Christmas lights, to those provided by local authorities.

BID planters

These planters were funded by the BID.

If businesses vote ‘no’, the BID will cease to exist at the end of the year.

Matthew Chapman, chief executive of the BID, launched the organisation’s term two business plan in April at the Doubletree by Hilton Harrogate Majestic Hotel.

The plan reveals the BID is forecast to have £510,000 income a year, which it would spend on activities such as its street ranger Chris Ashby, street cleaning, Christmas lights, match-funded grants, street entertainment, targeted free parking and floral baskets and planters.

Ripon, York, Leeds, Skipton, Ilkley, Otley, Bradford and Northallerton all have bids but Knaresborough rejected one.

Council to remain neutral

Five years ago, Harrogate Borough Council voted in favour of the BID when it used its block vote for businesses it ran.

But it no longer exists and North Yorkshire Council, which replaced it this month, has said it will abstain as it wants businesses to decide.

Karl Battersby, corporate director for environment at the council, resigned as a BID director on April 28.

The ballot will run from June 1 to 28 and the result will be announced on June 29.

Pic shows: Dan Siddle, the general manager of the Crown Hotel, and Primark manager Andrea Thornborrow who are the current chair and deputy chair respectively of the BID.


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About 500 Harrogate firms set for ballot on whether to keep BID

Businesses in Harrogate will begin voting on June 1 on whether to continue to fund services such as street cleaning and Christmas lights.

Currently 462 town centre businesses with a rateable value above £19,000 pay a levy to Harrogate Business Improvement District.

The BID spends the money on additional services to those provided by local authorities to attract footfall into the town centre.

But its first five-year term is ending and it will cease operating if a majority of businesses vote ‘no’ to another five-year term.

BID Matthew Chapman

BID chief executive Matthew Chapman at last night’s event.

Last night Matthew Chapman, chief executive of the BID, launched the organisation’s term two business plan at the Doubletree by Hilton Harrogate Majestic Hotel.

The plan reveals the BID is forecast to have £510,000 income a year — down on current £554,000 a year — because of a recent re-evaluation of rateable values on town centre businesses.

Mr Chapman said the BID, like many businesses, would have to “do more with less” but he maintained the organisation provided a valuable service through activities such as its street ranger Chris Ashby, street deep cleaning, Christmas lights, match-funded grants, street entertainment, targeted free parking and floral baskets and planters.

Street ranger Chris Ashby

Locally, Ripon, York, Leeds, Skipton, Ilkley, Otley, Bradford and Northallerton have bids although Knaresborough rejected one.

The business plan says:

“Harrogate BID is needed more than ever before and we ask you to please use your ballot paper to vote ‘yes’.”

Council to abstain in vote

However, the BID won’t be able to call on the local authority to support its bid — unlike five years ago.

Harrogate Borough Council previously used its block vote for businesses it ran to vote in favour of the BID.

But North Yorkshire Council, which replaced it this month, has said it will abstain.

Asked last night how he felt about this, Mr Chapman said:

“It’s a little disappointing but it could also be positive because it will be a true business vote.”

Mr Chapman added he wasn’t aware of any other councils that abstained in BID votes.

The ballot will run from June 1 to 28 and the result will be announced on June 29.


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Ping pong parlour returns to Harrogate

A ping pong parlour has returned to Harrogate’s Victoria Shopping Centre.

The attraction, which was set up by Harrogate Business Improvement District, will be open for seven days a week during retail hours.

It includes four table tennis tables and bats and balls are provided.

The BID is funding the free initiative as part of its mission to encourage people to visit town centre shops.

Matthew Chapman, Harrogate BID manager, said:

“This is ever popular with workers and students alike and evidentially brings people into town. It is open until mid-July before it will take a short break for the Harrogate Floral Summer of Celebrations’ immersive exhibition. It will then return and run through to the autumn.

“Table tennis is a great sport, and anyone can play it, no matter how young or how old. This parlour is for the public to use, free of charge. All we ask is that if there are a lot of people wanting to play, then please be sensible and don’t hog the tables too long. Give others a chance.”

The BID is encouraging people to come along and take part and there will be a monthly competition for those who ‘check in’ through a QR code to win a £50 Harrogate Gift Card.


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Harrogate BID to launch campaign for second term

Harrogate BID is set to launch its campaign for a second term at a meeting of its members later this month.

The business improvement district, funded through a levy on business rates for commercial premises in the town centre, was first voted in in January 2019.

Its first five-year period will end at the beginning of next year – but its manager and board are hoping to win support for a business plan for another term.

Harrogate BID chairman Dan Siddle said:

“Harrogate is a key visitor destination and working with our members, BID ensures the town centre excels as a place for business, to shop, visit and enjoy.

“The work of the team over the past five years has been focused on the delivery of five key areas: marketing, promotions and events; access and car parking; safe, clean and welcoming; business plus; and evening and night-time economy.

“The new business plan will see these five areas re-focused on three all-encompassing objectives, with even greater scrutiny of the return on investment in relation to each one.”

The new business plan will be presented to BID members at the Majestic Hotel on Wednesday, April 26. As well as showcasing the draft business plan, it will be an opportunity for the BID to highlight its achievements since it was established.

Among those are events in the town centre designed to draw visitors in, such as a lego trail last summer and attractions over the Christmas period.

It has also carried out regular deep-cleaning of streets, and added floral and artistic installations to make the town centre more attractive to visitors and residents.

It has employed a street ranger and used hosts to welcome visitors to town and give directions, as well as sponsoring free parking and free bus travel on selected routes to boost footfall in the town centre.

The ballot for the BID will open on June 1 and members will be asked to cast their votes by June 28. The result will be announced the following day.

Mr Siddle added:

“I am confident that the offering of our new five-year business plan and streamlined objectives will see a positive vote for the BID – from which we look forward to continuing our work in support of our members to make Harrogate thrive long into the future.”

Any BID members wishing to attend the event at the Majestic on April 26, which runs from 5pm to 8pm, can sign up by emailing the BID.


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New Valentine’s campaign encourages people to show love for Harrogate

Harrogate Business Improvement District is encouraging local people and visitors to ‘share the love’ of the town in a new Valentine’s campaign.

Neon lights, a pop-up love heart and other props have been installed in Montpellier Street, on Swedish-inspired coffee house Fi:k’s exterior wall, as part of the We Love Harrogate initiative.

From tomorrow, passers-by will be invited to share just why they love Harrogate by posting photographs on social media platforms. Those doing so could win a range of prizes.

The campaign has been created by BID project manager Jo Caswell, who has worked with Fi:K and town centre florists Blamey’s to create the love heart made from artificial roses.

Harrogate BID manager Matthew Chapman said:

“Harrogate is a lovely town, and this campaign is all about people, residents and visitors, sharing their love for it.

“We have chosen Montpellier Street as we want to attract visitors to different parts of the town, so they can explore the great shops, bars and restaurants this area has to offer.

“We want to see pictures of individuals, couples, families, friends and pets, getting into the spirit and sharing their photographs on Facebook, Instagram and Twitter.”


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Blamey’s is giving away a floral bouquet to the person who correctly guesses the number of roses used in the creation of the love heart.

The competition can be entered by scanning a QR code near the display.

Those entering who include the hashtag #sharetheloveHG1 will also be in with a chance of winning a £150 Harrogate Gift Card and a £60 Bettys afternoon tea voucher.

A selection of photos will be framed and hung alongside the love heart from Tuesday next week.

The We Love Harrogate campaign builds on last year’s I Love Harrogate video, where primary school children from St Peter’s, Coppice Valley, Birstwith & Admiral Long, Oatlands, Richard Taylor, and Western spoke about what they loved most about their home town.

Harrogate firms prepare to vote on whether to continue funding business group

Firms in Harrogate town centre will be balloted in June over whether to continue to fund a business improvement district.

A total of 462 businesses in Harrogate town centre currently pay a levy of 1.5% on top of their rateable value to fund Harrogate Business Improvement District.

It is one of more than 350 BIDs in the country, set up to increase footfall by providing additional services to those run by councils.

Harrogate BID was set up in 2018 when businesses voted by 108 to 23 in favour of the initiative.

Harrogate BID area

Businesses will vote again in June on whether to continue supporting it. The ballot will open on June 1 and close on June 28. The result will be announced the following day.

Ripon has a BID but Knaresborough rejected one.


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BID chief executive Matthew Chapman outlined the organisation’s achievements at this week’s annual general meeting at the Crown Hotel and made the case for the continuation of the organisation.

Mr Chapman said businesses could step into the void created by the abolition of Harrogate Borough Council on April 1. He said:

“It’s a key time with Harrogate Borough Council going. The town will lose a voice for a time and we believe we can step in and be that voice.

“BIDs in their second terms often go on to bigger and better things.”

Sara Ferguson

Sara Ferguson speaking at the annual general meeting.

The BID spent £608,844 last year to record a deficit of £13,737. Mr Chapman said the deficit would be wiped out when levy bill reminders and court summons prompted some late payments.

The BID funded initiatives such as free car parking, free buses into town, street cleaning, street entertainers, floral displays, Christmas lights, Harrogate lego trail and the platinum jubilee celebrations on the Stray.

Dan Siddle, general manager of the Crown Hotel, and Primark manager Andrea Thornborrow recently replaced Sara Ferguson and Richard Wheeldon as chair and vice-chair respectively.

Streets included within the Harrogate BID boundary:

Albert Street, Beulah Street, Bower Road, Cambridge Crescent, Cambridge Road, Cheltenham Crescent, Cheltenham Mount, Cheltenham Parade, Cold Bath Road, Commercial Street, Crescent Road, Crown Place, Dragon Parade, Dragon Road, East Parade, East Park Road, Haywra Crescent, Haywra Street, James Street, John Street, Kings Road, Market Place, Montpellier Gardens, Montpellier Parade, Montpellier Road, Montpellier Street, Mount Parade, North Park Road, Oxford Street, Park Parade, Park View, Parliament Street, Princes Square, Princes Street, Prospect Crescent, Prospect Place, Queensway, Raglan Street, Ripon Road, Royal Parade, Springfield Avenue, Station Avenue, Station Bridge, Station Parade, Station Square, Studley Road, Swan Road, The Ginnel, Tower Street, Union Street, Victoria Avenue, Victoria Shopping Centre, West Park, York Place

Harrogate BID manager to remain in post

Harrogate Business Improvement District has confirmed that manager Matthew Chapman will remain at the organisation.

Mr Chapman announced in September that he was due to leave the BID to take up a position at North Yorkshire Council.

However, the organisation has now confirmed that Mr Chapman will no longer be leaving.

Sara Ferguson, Harrogate BID chair said: 

“Following a change of heart, Matthew Chapman will now not be leaving Harrogate BID.

“This is extremely good news for us and Harrogate town centre businesses, and we look forward to continuing the relationship developed over the last 18 months.”


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Mr Chapman, who took up the role in May last year, was previously Leeds BID operations manager in 2016 before becoming Huddersfield’s BID manager in November 2019.

Businesses within Harrogate’s town centre pay the BID 1.5% of their rateable value a year on top of their usual business rates.

Harrogate BID brings in around £500,000 from local firms, which it spends on projects to improve the town centre and increase the number of visitors.

During Mr Chapman’s 18 months in Harrogate, BID campaigns include power washing 80,000 square metres of the town centre, painting drab walls with colourful murals and buying more than 500 pieces of outdoor furniture for businesses to use.

Harrogate BID appoints Simon Kent as interim manager

Simon Kent, who helped to establish Harrogate Business Improvement District in 2018, has been appointed interim manager for a second time.

The news was confirmed today after current manager Matthew Chapman announced he was leaving in November to take up a new position at North Yorkshire Council.

Businesses within Harrogate’s town centre pay the BID 1.5 per cent of their rateable value a year on top of their usual business rates.

New Harrogate BID manager, Matthew Chapman.

Matthew Chapman

This generates around £500,000, which the BID spends on projects to improve the town and increase the number of visitors.

Mr Kent, a former director of the Harrogate Convention Centre, was previously appointed interim manager in April 2020.

Harrogate BID chair Sara Ferguson said:

“Whilst we continue the process of seeking a new BID manager, we have appointed Simon Kent in an interim role.

“Simon was instrumental in helping to launch Harrogate BID back in 2018, and in April 2020 we asked him to take on the role of interim manager, which he did until May the following year.

“Simon’s experience and knowledge of Harrogate BID are second to none, and I’m delighted that he has agreed to come back in a part-time-basis until a successor to outgoing BID manager, Matthew Chapman, is found.

“I look forward to rekindling my working relationship with Simon, particularly as we head towards the festive season, which with the BID’s involvement will see Harrogate once again become ‘Destination Christmas’.”