North Yorkshire County Council plans £56 council tax hike

North Yorkshire County Council looks set to approve a 3.99% rise in its council tax demand, despite its leadership acknowledging numerous residents would struggle to afford the increase.

The council’s Conservative-run executive unanimously recommended that the authority sets a £56 rise in its precept for the average Band D property.

A final decision on the council tax bill will be made at a full council meeting in February.

It means average households will have to find £1,467 to pay for the council’s bill, alongside other expected increases by Harrogate Borough Council and police and fire services.

Several members of the executive highlighted the “cost of living challenge” facing residents, and the meeting heard the squeeze on household finances was forecast to tighten.

Cllr Gareth Dadd, the authority’s executive member for finance, said the county council’s precept was “already behind the curve”, having increased by 33% over the past 11 years while inflation had risen by 38%.

He said he accepted that “there will be many that struggle” with the council tax rise, so the proposed rise would be 0.5 per cent less than the maximum the government would allow the authority to levy without holding a referendum.

Cllr Dadd said: 

“We have a moral duty both to our vulnerable and the residents and the services that we provide as well as a moral duty to look after the taxpayers’ purse. I think we’ve got to give at least a nod to that second part of the equation.”

Read more:

He said the proposed rise would enable the authority to be in the best possible shape ahead of the local government reorganisation transition to a unitary council while recognising the drain on the taxpayer.

The meeting heard sharp rises in demand for services such as children’s social care and increases in costs of providing adult social care had left the council’s finance bosses grappling with a decision over whether to “raid the reserves” or increase taxes to limit its deficit.

The executive heard while freezing council tax would be “simply irresponsible”, setting a 2.99% rise would not be in the best interests of residents or the incoming unitary authority.

However, the meeting heard claims from councillors that the authority’s recent past had seen it make a number of politically difficult decisions, putting the interests of residents in the medium term above popularity.

Harrogate set for ‘greatest investment in town centre in decades’

County councillors have today voted to give the green light to Harrogate’s £10.9 million Station Gateway scheme.

The project, along with similar schemes in Selby and Skipton, will now move onto the detailed design stage.

The decision comes despite widespread opposition to the initiative from businesses and residents.

Cllr Don Mackenzie, executive county councillor for access, told a meeting of North Yorkshire County Council’s executive today that the schemes were the “greatest investment into three of our town centres in decades”.

Read more:

He added that the council had “a mandate” to carry out the gateway scheme after residents responded to its 2019 Harrogate Congestion Study.

Cllr Mackenzie said:

“They [residents] gave a clear message to us. In order to combat congestion they did not want new highways, they wanted better measures for walking and cycling.

“The gateway schemes do exactly that.”

Business and residents criticism

However, the scheme has long been criticised by Harrogate business groups and residents.

A joint letter signed by Harrogate District Chamber of Commerce, Harrogate Business Improvement District and Independent Harrogate warned that work on the scheme would create ‘another 12 months of major disruption and misery’ for businesses already struggling to get over covid.

David Simister, chief executive of Harrogate District Chamber of Commerce, told councillors today:

“Sadly, the views of the business community have been continually ignored. As have those of other key organisations, in particular Harrogate Civic Society and residents’ organisations who believe what is being proposed will not bring the benefits being espoused.”

In response, Cllr Mackenzie said he and the authority had spent “a great deal of time” listening to businesses in the town.

Meanwhile, Harrogate Residents Association called on senior county councillors to “look long and hard” at the objections made against the project.

The county council’s executive voted unanimously to approve the scheme.

What happens now?

The gateway project will now move onto the detailed design stage before being submitted to West Yorkshire Combined Authority as a final business case.

From there, the combined authority will draw on government funding to begin implementing the Harrogate scheme and others, including Skipton and Selby.

County council officials said in a report that they expect to submit a business case for the Harrogate project by May 2022.

A press release issued by North Yorkshire County Council after today’s meeting said work was likely to start ‘later this year’. It added:

“Although the Department for Transport set an initial completion date of March 2023, the department has advised that completion could extend into 2024.”

 

Crunch vote tomorrow on £10.9m Harrogate Station Gateway

A key decision on progressing the £10.9 million Station Gateway scheme in Harrogate is set to be made tomorrow.

Senior North Yorkshire county councillors have been recommended to approve the plans and move them on to the detailed design stage at a meeting at 11am.

The move could mean that work on the project starts in the spring or summer.

The decision comes despite widespread opposition to the scheme from businesses and residents.

The results of the second phase of consultation, published last month, revealed that of 1,320 people who replied to an online survey, 55% feel negatively, 39% positively and five per cent neutral towards the scheme. One per cent said they didn’t know.

Read more:

Nevertheless the scheme is expected to proceed with only minor amendments.

However, Cllr Don Mackenzie, executive county councillor for access, said last week that the project represented a major investment in Harrogate town centre. Similar schemes are in the pipeline for Selby and Skipton.

He said:

“These proposals represent the biggest investment in Harrogate, Selby and Skipton town centres in decades and aim to increase productivity by making it quicker, easier and safer for people to travel around and connect with economic opportunities.”

Calls for a delay

Despite the recommendation, business groups in Harrogate criticised the project and called for a delay to the vote.

In a joint letter to members of the county council’s executive, Harrogate District Chamber of Commerce, Harrogate Business Improvement District and Independent Harrogate warned that work on the scheme would create ‘another 12 months of major disruption and misery’ for businesses already struggling to get over covid.

The letter added:

“Sadly, the views of the business community have been continually ignored. As have those of other key organisations, in particular Harrogate Civic Society and residents’ organisations who believe what is being proposed will not bring the benefits being espoused.

“The Conservative Party, of which you are a member, prided itself on being the party of business. Sadly, this doesn’t appear to be the case anymore.”

The groups also criticised the county council for publishing an economic case for the project just days before the vote.

They said they have had no opportunity to comment on the paper and called for a vote on the scheme to be delayed until they have had chance to scrutinise it.

The executive meeting can be watched tomorrow on the North Yorkshire County Council website.

County council faces using up to £11m of reserves to balance books

North Yorkshire County Council could dip into its reserves to balance its books in the next financial year.

Ahead of a budget meeting next week, senior county councillors have warned that the council may have to use up to £11 million of its reserves — despite hiking council tax rate.

The authority currently has £271 million in reserves, much of which is earmarked for capital projects and other costs, such as £31 million to fund the transition to the upcoming new unitary authority North Yorkshire Council.

Cllr Carl Les, leader of the county council, said the authority still faced risks over the ongoing impact of covid and social care.

He said:

“We are facing an unprecedented range of risks – the continuing impact of covid, harsh winters and climate change, the need for interventions to prop up social care, the escalating costs of transport for special educational needs students, to name but a few.

“These pressures are such that given the need to continue to deliver key services at a time of rising demand and the need to successfully transition to a new council, our final budget will require a higher degree of support from reserves than would otherwise be the case or is desirable.”

County councillors will meet next week to decide whether to support proposals for its budget for 2022/23.

Read more:

Among the plans will be an increase in council tax. The county council has the power to hike its rate by as much as 4.5%.

Depending on the level of council tax set, the county council will have to use between £6 million and £11 million of its reserves.

The authority has also warned it will still face a black hole of at least £30 million in three years, even if it levies the maximum permitted council tax rise this year.

Cllr Gareth Dadd, deputy leader and executive member for finance, said: 

“These continue to be turbulent times. We are responding to increased pressures that the pandemic has placed on our communities and the county’s economy.

“At the same time, long-term challenges grow, for example the massive pressures in social care. This means we face further tough choices as we budget for the future.”

Opinion: The big lie

The news that we are all facing extraordinary rises in energy prices, together with the forthcoming reorganisation of local government are but two aspects of the great lie and con trick played on us by decades of politicians and career officers, that bigger is always better.

It is this grotesque fallacy that has led to local people losing control of the services that they originally created, financed and administered, in exchange for services controlled by strangers for whom the screwing of as much profit as possible from their reluctant customers, with as low a service as possible, seems their only purpose.

Let me provide some examples relating to Harrogate, with the reorganisation of local government being a particularly topical issue.

Local government

The liars say that Harrogate has too small a population to be a unitary authority. Of course they say this, as it is in their interests to promote the concept of big authorities, as salaries and payments are invariably higher when applied to responsibility for a larger population as against a smaller one. They will say that the merging of – say – six local authorities will mean one chief executive instead of six, one borough planner instead of six, one treasurer, instead of six, etc. etc. Whereas in truth, the savings come at the dire cost of local people becoming further removed from control over the services for which they are paying.

Harrogate too small to be a unitary authority. Rubbish! Today, the Harrogate district’s population is around 161,000, that of the town being little over 75,000. Yet when Harrogate town had a population of only 26,583, about two thirds smaller than the Harrogate town of today, it was able from the yield of its local rates, to build the Royal Baths, the Royal Hall, a gigantic series of reservoirs and an unequalled water distribution network, to run its own electricity works, to build and run its own schools and pay the staff salaries, to administer its own fire services, run its own public health facilities and many other things. All this was possible because Harrogate had the authority to levy its own council rates (and to keep the greater part of the income) and for Harrogate’s Council to spend the proceeds in ways permitted by Acts of Parliament.

Kursaal,at height of Edwardian season. Walker-Neesam archive

The Royal Hall, previously known as the Kursaal, at height of Edwardian season. Pic: Walker-Neesam archive

Yet today, thanks to the gradual erosion of local democracy, the present North Yorkshire County Council takes the vast majority of every pound paid in council tax by Harrogate residents, with much less going to Harrogate Borough Council. Is it any wonder that our democratically elected Harrogate borough councillors are hamstrung at every turn when they try to provide the services demanded by local residents? The secret of true local democracy has little to do with population sizes, and everything to do with financial control, which must include the power to set local taxation and the power to spend such taxation within the town that supplied it – such powers being determined by Parliamentary authority.

Naturally North Yorkshire’s councillors and career officers will seek to expand their spheres of influence, and to retain and enhance their existing stranglehold on Harrogate – it is absolutely in their interests to do so. But history shows that their ever increasing power to control our lives has been at the cost of local representation and accountability. The latest calamitous “reforms” of local government will further reduce the rights and powers of local people to control their own lives, with Harrogate becoming further prey to the financial leech which is bleeding the town to finance road repairs in Tadcaster, libraries in Skipton, schools in Easingwold, and social services in Selby.

Nevertheless, it remains my hope that one day – maybe in 50 or 100 years time – Harrogate will regain powers to control its own finances, and re-establish democratic control of its affairs by its citizenry.

Gas

When some Harrogate people decided the town should have access to a supply of gas, they obtained an enabling Act of Parliament in 1846, after which a gas works was built at Rattle Crag financed by local private shareholders.

After overcoming initial difficulties with the Improvement Commissioners, the gas company supplied the lighting of the public streets as well as gas for residential and commercial use. The profits produced went back into improving the gas plant and paying the salaries of those employed in the work, many of whom lived at New Park.

After several extensions of its area of supply, Harrogate’s gas company was nationalised by the Gas Act of 1948, which merged some 1,062 privately owned and municipal gas companies into 12 area gas boards.

Read more:

The York, Harrogate and District group of gas companies had already merged on 1 January 1944, comprising Harrogate, York, Malton and Easingwold, which were joined by the Yeadon, Guisley, and Otley companies on 1 October 1946. This arrangement, however, barely survived for two years, until the 1948 Gas Act changed everything.

With every enlargement, control of the manufacture, distribution and pricing of gas passed further away from the people who had created the company, and for whom its products were intended, to huge, impersonal and uncaring conglomerates.

This process has continued to this day, resulting in the crazy situation that Harrogate’s gas customers now have absolutely no control over the gas they use nor the rate at which it is priced. What would those Victorian founders have said on hearing that we are to some extent reliant on Russia for the continuance of our gas supplies?

Electricity

Electricty works 1897 opening ceremony Walker-Neesam archive

Electricity works opening ceremony in 1897. Pic: Walker-Neesam archive

In order to provide the people of Harrogate with an alternative to gas, Harrogate Corporation’s elected representatives built a Municipal Electricity Undertaking near to the site of the present Hydro, which opened in 1897.

The people’s democratically elected councillors regulated the supply and pricing of electricity with regard to the local situation, so that when in 1933, at the height of the terrible depression, many were experiencing economic hardship, the council reduced the unit cost of electricity from one penny to three-farthings.

When war came in 1939, Harrogate’s Electricity Undertaking was supplying 20,670 consumers, and selling 26,815,046 units of power, with a gross income of £178,857.

By the end of the year to March 1945, those figures had increased to 21,977 consumers, selling 39,254,676 units of power, with a gross income of £242,412 – an incredible achievement given the conditions of war time operation.

But in 1948, and by order of the government’s Electricity Act of 1947, Harrogate’s Electricity Undertaking was transferred to the enormous new British Electricity Board and thus removed from the town a valuable asset which had hitherto been controlled by local people.

Water

Turning on the reservoir water. Pic: Walker-Neesam archive

Just the same thing as described above applies to water. When a group of local people raised money to establish the Harrogate Water Company, following a Parliamentary Act of 1846, the townspeople supported the project, and the little company grew as the town grew.

In 1897, an Act of Parliament empowered Harrogate Corporation to buy out the private water company, which was then run purely for the benefit of the townspeople. Under the inspirational leadership of Alderman Charles Fortune, the corporation undertook a massive programme of reservoir and distribution construction, which ensured Harrogate had an adequate supply of water for the next 50 years.

Harrogate’s municipal water undertaking was one of the jewels in Harrogate’s crown until the 1945 Water Act, which paved the way for the creation of the huge Claro Water Board in 1958/9, which covered an area of 420 square miles, between one fifth and one sixth of the area of the West Riding of Yorkshire, with a population of 119,000. On such a scale, it was inevitable that the concern would no longer be run purely in the interests of the people of Harrogate, nor would its profits be returned to the local economy.

Malcolm Neesam, Harrogate-based historian

Harrogate headteacher ‘concerned’ by Cold Bath Road pollution data

Western Primary School installed a pollution sensor in June last year, amid concerns about heavy traffic on Harrogate’s Cold Bath Road.

Headteacher Tim Broad was worried about the sheer volume of traffic plus the fact he could tase diesel in his mouth when larger vehicles passed.

Six months on, The Stray Ferret has reviewed the data, which suggests levels of pollutants meet national objectives but exceed guidelines set by the World Health Organisation.

The sensor, which was installed within the school grounds, revealed concentrations of PM2.5, PM10 and nitrogen dioxide (NO2) all fell within the national objectives’ limits for short and long-term exposure.

However, a local pollution campaigner expressed concern that PM2.5 and NO2 levels exceeded WHO guidelines both short- and long-term.

PM2.5 particles are man-made particles suspended in the air, produced by woodburning stoves and transport, as well as industrial processes. When breathed in, these particles can get into the blood and lodge themselves in organs.

NO2 is a gas produced by combustion of fossil fuels. Eighty percent of roadside NO2 pollution is caused by road vehicles. Exposure to the gas can cause inflammation to the airways and exacerbate pre-existing heart and lung conditions.

‘No safe threshold for air pollution’

We showed our findings to Western headteacher Tim Broad, who said he was “concerned” by the exceedance of WHO guidelines, Mr Broad added:

“I intend to follow up with an investigation in school, with a view to passing on the findings to the appropriate people at Harrogate Borough Council and North Yorkshire County Council.”

Read more:

Local campaigner Brian McHugh claimed the national objectives were too weak, and children were at risk. He added:

“The concern with using numbers and limits sometimes can be that there is a belief formed that anything up to that level is ‘safe’. There is no safe threshold for air pollution.

“The harm of air pollution on humans is well documented. The increased harm to children, with developing lungs, cannot be overstated.”

Better monitoring needed

Western Primary School is believed to be the only school in the district with an air pollution sensor, and live measurements from the sensor are available to the public online here.

Mr McHugh called for better monitoring of pollution in and around schools. He said:

“It is incredibly useful that we are even able to have this data and analyse it. Huge thanks must go to Western Primary for having the foresight to install an air quality sensor and it is hoped that other schools in the Harrogate district follow their example, so we have accurate information on which to base policies and initiatives.”

In its 2021 Air Quality Annual Status Report, Harrogate Borough Council used 63 monitors throughout the district to measure NO2 levels but had no monitors for PM2.5 particles.

The council itself stated PM2.5 can have a significant impact on health, including “premature mortality, allergic reactions, and cardiovascular diseases”, but it relied on council data from Leeds and York to estimate levels of the pollutant in the district.

In depth: What is the economic case for Harrogate’s Station Gateway?

The saga over Harrogate’s Station Gateway took another turn this week when council officers revealed they were set to press ahead with the £10.9 million project.

North Yorkshire County Council, which is expected to vote to continue with the scheme on Tuesday, included an economic case for the scheme in documents sent to councillors ahead of Tuesday’s crunch vote.

The report says the initiative represents the “biggest investment in decades” in the town, will save shops from decline and make the town centre more attractive.

It was published without fanfare after the second round of consultation had finished, prompting business groups in Harrogate to criticise the county council for a lack of consultation. Business groups have long called for an economic impact assessment to be published.

The Stray Ferret has looked at the council’s economic case in detail to see why it is pressing ahead with the project.

Harrogate faces ‘economic challenges’

According to the county council’s economic case, the authority believes the gateway scheme will tackle “some of the economic challenges facing the Harrogate economy”.

The report cites a number of areas that need addressing, including job creation and access to education and skills.

Much of the 18-page paper centres around growing the Harrogate economy so it is “fit for the future”.

It argues that better access to the town centre will help to create jobs and increase the creation of businesses in Harrogate town centre.

The report cites an Office for National Statistics study which shows the number of new businesses set up in the town increased by 4% between 2014 and 2021 – below the Yorkshire and national average.

Graph of median annual earnings in Harrogate district compared with the national and regional average, as included in the report.

Graph of median annual earnings in Harrogate district compared with the national and regional average, as included in the report.

It goes on to say that residents in the district have higher than the average annual earnings, meaning there is a chance to “diversify” the town centre by encouraging more people into town.

Both of these areas could be tackled by improving access to the town centre and making it more attractive, council bosses say.

The report adds:

“Harrogate’s higher paid resident base suggests that there is potential to diversify the local economy, attracting high value, innovative businesses to invest in the town centre, opening up further employment opportunities in the town.”

The number of retail units in Harrogate town centre, as cited in the Gateway report.

The number of retail units in Harrogate town centre, as cited in the gateway report.

The report also warns that the town’s retail sector is at risk of decline.

It points to Harrogate Borough Council figures showing a reduction of 12% in retail units in the town centre in the last seven years.

It adds that the town needs to “diversify” in order to adapt to consumer behaviour – something which council bosses believe the gateway can address.

The report says:

“Evidence suggests that the town centre retail sector is at risk of decline in the medium term.

“Consumer behaviours and expectations are evolving and towns must diversify and advance to maintain health and vibrant visitor economies. the scheme is seeking to do just this.”

But, while the report addresses some of the town centre challenges, its critics say it offers nothing on how proposals in the gateway scheme will effect trade.

Businesses ‘not listened to’

While the county council has made efforts to push its economic case through an 18-page report and press releases to the media, it has not convinced local business groups.

In a joint letter to the county council leader, Cllr Carl Les, co-signed by Harrogate District Chamber of Commerce, Harrogate BID and Independent Harrogate, the groups argue that the report fails to address any of the concerns of businesses.

Read more:

The letter says the study is not dated and fails to take into account the impacts of covid on businesses. It goes onto say that next week’s vote on the scheme should be delayed until traders have had chance to scrutinise and comment on the report.

It says:

“Because of this lack of opportunity to comment on the economic impact study, we are now asking that the vote on the Project is postponed until your next executive meeting, allowing us, and others, time to digest its contents.

“However, having had a cursory glance through it, it appears the authors have looked to cities for case studies and not towns comparable to Harrogate. Also, they give examples from as along ago as 2007. The world has moved on a lot since then.

“It fails to take into account the impact of covid, out-of-town shopping centres with acres of free parking, and online shopping. And again, we say what of those residents living in our surrounding villages whose only way of getting around is via their car, or the tens-of-thousands of visitors who live outside the district?”

Station Gateway designs

How James Street will look.

It also questions whether any impact of delivering the scheme on local businesses has been taken into account.

“It also appears the work to deliver this project could now creep into 2024. We were told it would take a year.

“Judging by the delays to ‘phase one of the Otley Road cycling path’, we have no confidence in your timescale. Does the economic impact study take into account the disruption delivering this Project will have on businesses already on their knees through to the ongoing impact of covid?”

What happens now?

Senior councillors have been recommended to approve the gateway project to be taken to the detailed design stage.

Councillors will make a decision at a meeting on Tuesday. The move would mean that work on the project could start in spring or summer.

Ripley primary school seeks to join academy after ‘inadequate’ rating

A primary school in Ripley rated ‘inadequate’ by Ofsted this week is in negotiations to join an academy.

Ofsted’s report said parents valued Ripley Endowed C of E Primary School but was highly critical of the quality of education, leadership and early years provision.

The government schools inspector added that pupils were often distracted because work is too easy or too hard and “achieve far less than they should”.

North Yorkshire County Council, the local authority responsible for education, said today it was working with the school governors and interim school leaders to make improvements at the 49-pupil school.

The council also revealed that it was talking to the Diocese of Leeds and the regional schools commissioner to find an academy sponsor.

Academies are funded directly by the government and are run by an academy trust. Academy sponsors work with the trust to improve the performance of the school.

Read more:

Ripley is currently part of a federation of three schools, along with Kettlesing Felliscliffe Community Primary School and Beckwithshaw Community Primary School.

Putting in place improvements

Amanda Newbold, the assistant director for education and skills said:

“We are currently working with governors and interim school leaders to put in place the necessary improvements.

“The county council is working with the Diocese of Leeds and the regional schools commissioner to find an academy sponsor and to ensure the school has strong governance in place during this period of transition.

“We will work closely with the school, the wider community, parents, carers and pupils as we approach the next chapter for the school.”

Ofsted inspectors visited the school over two days in November 2021 when they observed lessons, spoke to pupils informally and met parents at the start of the day.

Here is how the inspectors came to the overall ‘inadequate’ rating:

Harrogate business groups call for Station Gateway vote to be delayed

Business groups in Harrogate have called for a vote on the town’s Station Gateway to be delayed after an economic case for the project was published just days before the key vote takes place.

In a letter to Cllr Carl Les, leader of North Yorkshire County Council, Harrogate District Chamber of Commerce, Harrogate Business Improvement District and Independent Harrogate said there was a “lack of opportunity” to comment on the paper.

The report, which is due before the county council’s executive next week, argues that the gateway will tackle “some of the economic challenges facing the Harrogate economy”.

The 18-page report goes on to cite various case studies and figures from the Office for National Statistics to support its case.

However, the three business groups said  they have had no opportunity to comment on the paper and called for a vote on the scheme to be delayed until they have had chance to scrutinise it.

Read more:

They also criticise the council for releasing the report just a week before the vote on the project.

The letter says:

“Because of this lack of opportunity to comment on the economic impact study, we are now asking that the vote on the project is postponed until your next executive meeting, allowing us, and others, time to digest its contents.

“However, having had a cursory glance through it, it appears the authors have looked to cities for case studies and not towns comparable to Harrogate. Also, they give examples from as along ago as 2007. The world has moved on a lot since then.

“It fails to take into account the impact of covid, out-of-town shopping centres with acres of free parking, and online shopping. And again, we say what of those residents living in our surrounding villages whose only way of getting around is via their car, or the tens-of-thousands of visitors who live outside the district?”

Station Gateway designs

Some of the proposed changes to Station Parade.

The letter also questions whether the study takes into account the effect of construction of the project on businesses who are “already on their knees through to the ongoing impact of covid”.

The letter comes at the same business groups accused the county council of ignoring their views and the opinions of residents during the Station Gateway consultation.

The Stray Ferret revealed this week that the county council is set to give the £10.9m project the green light at a meeting on Tuesday next week — even though the latest consultation revealed the majority of respondents feel negatively towards the scheme.

Earlier this week, Cllr Don Mackenzie, executive county councillor for access, described the scheme as the biggest investment in Harrogate “in decades”.

He said:

“These proposals represent the biggest investment in Harrogate, Selby and Skipton town centres in decades.

“We want to encourage more people to travel by foot, bike and public transport because it is good for health and the environment by promoting fitness and reducing congestion.

“The spending will also provide a welcome boost for our town centres after two difficult years of trading during the pandemic.

“We have listened to feedback from the public consultations and are confident people will be pleased with the results.”

Care home staff and residents at centre of recruitment campaign

Care home residents and staff in North Yorkshire have spoken out in support of a recruitment campaign urging people to “make a difference on your doorstep”.

Make Care Matter has been launched by North Yorkshire County Council with the aims of tackling a critical shortfall in workers and changing perceptions of the sector which is enduring a major challenge to attract and retain staff.

There are around 1,000 jobs available across the county and those who rely on and work in care have now come together to provide a boost for the campaign.

Nick Moxon, who has cerebral palsy and is a resident at Disability Action Yorkshire‘s Claro Road care home in Harrogate, is one of several people featuring in TV adverts from this week. He told a press conference today:

“Our carers at Claro Road are like family – they pick us up when we are feeling down and keep us smiling.

“The care sector needs a shot in the arm so hopefully by launching this campaign and playing our part this will be the start of a turning point in the way the care sector is perceived.”

Mr Moxon’s carer Jade Bullock added:

“I have created a caring bond with customers here at Disability Action Yorkshire and this is something people will not understand until they have experienced it for themselves.

“There is satisfaction in this job you won’t find anywhere else.”

Read more:

The county council says people of all ages and backgrounds can work in care and that the need for more people to join the sector has never been greater.

It is also calling on national government to review the status of the social care workforce.

The council’s corporate director for health and adult services, Richard Webb, said the care profession needed to be recognised on the same level as the NHS to help attract new recruits.

Mr Webb said:

“We are asking the wider community to see care through the eyes of people who use services and those who work in the sector.

“We want you to understand how vital it is and see a different picture.

“There are opportunities for everyone in every community. Please come join us and give it a try.”

To find out more about job opportunities go to www.makecarematter.co.uk