After a Russian TikToker racked up a million views with a scenic video of Knaresborough and a clip went viral of Brimham Rocks staff kicking out a mobile DJ, the Harrogate district is becoming a regular feature on the popular social media platform.
Scrolling through an app like TikTok, where millions post videos of dance routines and comedy lip-sync clips, you wouldn’t necessarily expect to see the likes of Harrogate town centre, Knaresborough Castle or Fountains Abbey popping up on screen.
But more and more individuals, and more recently companies, are recognising how much the platform can boost your profile, with one small clip sometimes reaching millions of people from across the globe.
There is no denying that TikTok videos featuring the area are an effective way of showcasing what it has to offer, including places, people and businesses.

DJ Zach Sabri, who is better known as SUAT on TikTok recently went viral with this video filmed at Brimham Rocks.
Harrogate marketing agency Marketing Adventures uses the social media platform to help promote clients.
Creative director Brogan Huntington said:
“As a digital marketing agency with a young, innovative team, we have used TikTok for some time now.
“It is an incredible marketing tool. We use it for the majority of our clients especially in the property and food and beverage industries.
“It has taken some time for Harrogate businesses to become accustomed to the idea of using TikTok in order to promote their business online, as their perception has been that it is a younger audience. Although this is somewhat true, this video-based platform is a great way to build a brand and speak to your clients and your future clients.
“Video is one of our favourite tools to promote business and we have seen exceptional success through via sales videos have produced on social media.”
Read more:
- ‘So beautiful I can’t believe it’s real’: TikTok video of Knaresborough goes viral
- Viral TikTok video sees Brimham Rocks staff kick out mobile DJ
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Global hair and beauty brand Cloud Nine, which is based in Harrogate, started using TikTok in 2020 to promote its products.
Naomi Horan, social media and influencer manager, said:
“In 2020 and the year of lockdown, people looked to social media for a sense of release from their mundane work-from-home set up.
“TikTok proved pivotal in becoming both an escape and a source of inspiration, with everything from dance challenges and duets, to food recipes and every day hacks. This month, TikTok has reported over one billion active monthly users – you can no doubt expect you’ll find a percentage of your audience on this platform.
“For Cloud Nine, TikTok is going to become a crucial part of our 2022 plans to engage with our audiences in ways we have never done before.
“TikTok themselves say, ‘Don’t make ads, make TikToks’ – brands need to entertain their audience, build their awareness and in turn, they’ll reap the rewards.”
4 TikTok videos with more than 100k views featuring the Harrogate district’s people and places
Livharlandmusic – Harrogate busking
Liv Harland is from York, but can regularly be seen busking in Harrogate on her TikToks. In fact the singer, who has 1.5 million followers, had some of the biggest live stream moments of the year on the social media site, where she broadcasts herself busking. In 2021 she was fourth, fifth and seventh on the Top 10 list of the most watched live moments by artists on TikTok, alongside Ed Sheeran, Yungblud and Coldplay.
In this live TikTok, one of the many filmed in Harrogate, she clocked up a whopping 4.1 million views singing her version of Runaway by Aurora. In the video she notices a man in the background, who appears to have confused a loaf of bread with a mobile phone. We’ve all been there. It was one of her most viewed last year and features Cambridge Street.
https://www.tiktok.com/@livharlandmusic/video/6960310322603330821?is_from_webapp=1&sender_device=pc&web_id7033698343524288005
Amealmeal – Harrogate accent
In this Tiktok video, which clocked up 520,000 views, Mila, a student nurse from Harrogate, has clearly been having difficulty getting others to understand why she doesn’t have a broad Yorkshire accent. All down to how well spoken we are in this town of course! The struggle is real.
https://www.tiktok.com/@amealmeal/video/7023100067812773125?is_from_webapp=1&sender_device=pc&web_id7033698343524288005
Beauty.spectrum – Visit to Knaresborough and Harrogate
OK, so this one hasn’t quite hit the 100k mark at 20.6k, however this TikTok of a day trip to Knaresborough was also featured on YouTuber Molly Thompson’s weekly vlog back in September, which also clocked up thousands of views. Molly has 130k subscribers to her YouTube channel.
In the vlog Molly, from Beverley, talks about how it has recently become popular for people to go to the town and take photos on the boats while rowing underneath the viaduct. She heads to Knaresborough with her friend for an “Instagram day” — she also has 64.7k followers on Instagram — and films her trip for Youtube and TikTok.
The TikTok video features Knaresborough Castle, the riverside and of course the boats and viaduct. She then heads to Harrogate and buys some donuts from Doe Bakehouse. Filmed on a sunny day last September, Knaresborough certainly needs no filter and looks stunning as always.
https://www.tiktok.com/@beauty.spectrum/video/6873833828159425794?is_from_webapp=1&sender_device=pc&web_id7033698343524288005
flyingscotsgirl – Filming locations for The Witcher at Fountains Abbey and Malhamdale
Cat Thomson’s tours around Yorkshire’s villages, towns and countryside have been a big hit on TikTok. She saw a huge spike in her number of followers after lockdown in 2020, thanks to more people looking for places to stay in the UK.
Now living in Leeds, she regularly visits North Yorkshire and is a big fan of Fountains Abbey, near Ripon.
This video features a list of filming locations for season two of Netflix hit show, The Witcher, starring Henry Cavill. It includes Fountains Abbey, Plumpton Rocks near Harrogate, Goredale Scar and Janet’s Foss waterfalls in Malhamdale.
https://www.tiktok.com/@flyingscotsgirl/video/6901395697682107650?is_from_webapp=1&sender_device=pc&web_id7033698343524288005
- Are you a TikToker from the Harrogate district who has gone viral? Send your videos to nina@thestrayferret.co.uk

The National Trust has said staff at Brimham Rocks have been subjected to bullying and harassment after a TikTok mobile DJ labelled them as “Karens” in his latest video.
DJ Zach Sabri, better known online as SUAT, claims he is “just trying to make the world dance” by blasting out rave music in unusual places.
But his latest stunt at Brimham Rocks, near Pateley Bridge, drew complaints from visitors that he was being too loud and that he was filming without permission.
National Trust staff approached the TikTok star and asked if he had permission to film there. He did not, so they asked him to leave.
He filmed the exchange with staff and included it in his TikTok video, which has now been viewed more than two million times.
In the video caption SUAT claimed: “Karen never lets me rock climb.”
‘Karen’ is used a derogatory term online to describe a woman deemed to be entitled or demanding.
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A National Trust spokesperson said:
Viral TikTok video sees Brimham Rocks staff kick out mobile DJ“Visitors are very welcome to take photographs and videos of the outdoor places we care for. There’s no additional charge for personal photography.
“We do ask that anyone looking to use photographs or videos for commercial use seek permission beforehand. If approved, any associated fees are used for vital conservation work to care for places featured.
“Permission is also required before filming or photographing National Trust staff and volunteers, who have a right to privacy.
“When filming at Brimham Rocks, DJ Suat was approached by staff who wanted to act on behalf of other visitors. They had received a number of complaints on the day about the noise.
“Unfortunately, as a result of this particular video, staff and their families have since been subjected to harassment and bullying, online and in person, for which we are supporting them.”
Brimham Rocks has gone viral in a bizarre TikTok video in which National Trust staff tell a mobile DJ he is unable to film there.
DJ Zach Sabri, better known online as SUAT, claims he is “just trying to make the world dance” — something he seeks to do by blasting out rave music in unusual places.
His latest video, which appears to be his most successful yet with more than one million views in just 24 hours, sees the DJ dance and sing in precarious places at National Trust-owned Brimham Rocks.
He also appears to lick one of the rocks.
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Soon though two National Trust staff, who look taken aback by Mr Sabri, ask if he has permission to film before explaining he would need an activity licence.
In the interaction which ensues the TikTok star asks: “I am just wondering what you categorise this as?” That question gets the response: “well, I don’t know.”
@suatism Karen never lets me rock climb… #karen #climbing #dancemusic #nationaltrust #harrogate
The DJ appears to relent in the end as he tells staff he will leave — although, he ignores their warning not to play music or film on the way out.
TikTok is a social media app popular with young people. The National Trust may not have welcomed DJ SUAT’s appearance but his video will have introduced a lot of people to Brimham Rocks, which is near Pateley Bridge.
‘So beautiful I can’t believe it’s real’: TikTok video of Knaresborough goes viralA Russian TikToker has racked up a million views with a video of Knaresborough that she described as “a place in England so beautiful I can’t believe it’s real”.
The clip by alievskaya.uk was taken at Knaresborough Castle overlooking the River Nidd as a train crosses the viaduct.
The TikTok user, who is based in London, travels around the UK each weekend filming with her husband to post short videos on the social media platform.
She writes on her website:
“Despite the coronavirus, we managed to visit dozens of British villages and many cities. I adore exploring the British countryside and taking pictures of it!”
Watch the video below:
@the.wanderlust.blonde #northyorkshire #visitengland #visituk #traveluk #traveltiktok #best_places_uk #northyork #uktravel #exploreengland #knaresborough #ukgetaway #england
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TikTok is a social media app used primarily by young people, and the video is priceless publicity for Visit Harrogate, the council’s tourism body for the district.
One person commenting on the video said:
“Oh my god I’ve been there! I always remember it as one of the most beautiful places I’ve been”
Another said:
Harrogate firefighters rescue teenage girl taking part in TikTok swing ‘craze’“Knaresborough is fantastic, it’s absolutely stunning.”
A Tik Tok craze where teenagers squeeze themselves into a children’s swing and film it, unwittingly getting stuck in the process resulting in an embarrassing rescue by firefighters, has made its way to Harrogate.
On Wednesday evening, a fire crew based at Harrogate Fire Station rescued a 14-year-old girl from a swing at a park in Jennyfields who was taking part in the challenge.
Firefighters had to prize her out of the seat using small tools and fortunately, the swing was not damaged. She was advised on her future behaviour.
It’s a phenomenon that started last year but firefighters have noticed a resurgence in the UK in recent weeks.
A number of other fire and rescue services have spoken out against it. Footage is shared on the social media platform in the hope it will go viral.

A video of a girl in Oxfordshire getting stuck in a swing and rescued by firefighters was posted online by SWNS last year.
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Earlier this month, London Fire Brigade’s Commissioner for Fire Stations, Jane Philpott, urged teenagers to think twice before getting stuck and wasting firefighters’ time.
She said the pursuit of ‘TikTok fame’ is stopping firefighters from attending emergencies.
“We would ask people to please just think twice before taking part in this challenge – think of the injuries you could cause yourself, the damage to the swings which have to be cut apart and most of all the fact you’re tying up resources which could be needed for a genuine emergency.
“It might be a fun story for your friends, but wasting the time of emergency services is serious.”