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    15

    May 2021

    Last Updated: 14/05/2021
    Business
    Business

    The crusade to save Harrogate's high street

    by John Plummer

    | 15 May, 2021
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    Nick Hubbert, general manager of Hoopers in Harrogate, discusses the challenges facing the department store and the high street as the country prepares for another easing of lockdown.

    harrogate-hot-seat-hoopers

    Being general manager of one of the most prestigious stores on the most prestigious shopping street in Harrogate, Nick Hubbert has clear views on how to revive the town centre.

    "We need to play to our strengths – beauty, flowers. Not rush down the route to do many things, like pedestrianisation.
    "Let’s get through covid first. It’s not just about cycle lanes and the area around the station."


    Mr Hubbert's views are shaped by a lifetime in retail. Last year he swapped the world of fast fashion for premium products when he left a managerial role at Sir Philip Green's Top Shop in Sheffield for Hoopers, the family-run designer department store on James Street.

    Top Shop is one of many mighty brands to have fallen in Harrogate, along with the likes of Debenhams, Swarovski and Laura Ashley. Mr Hubbert, 50, who lives in Hampsthwaite, is acutely aware of how critical the months ahead are for not only for Hoopers but the whole of Harrogate after lockdowns, Brexit and the rise of internet shopping.

    He has joined Harrogate Business Improvement District, which aims to increase footfall in the town centre, as part of his broader mission to save the high street.

    He says there have been some good initiatives, such as the BID's street clean-up, but has concerns about the recent scattergun of proposals from Harrogate Borough Council and North Yorkshire County Council, which range from installing fake grass to promoting cycling and walking schemes that restrict vehicles to talk of pedestrianising streets and making traffic one-way. He says:

    "The big focus at the moment has to be on the next couple of months. We need to accept the fact we have been through one of the biggest negative things in our lives. We need to think about back to basics.
    "There’s been some great work done but there needs to be more synergy between the various groups.
    "If we are going to do something, let’s focus on things that will make a big difference. Something that makes a statement."


    Parking on James Street


    James Street, with its more upmarket retailers, is particularly sensitive to tinkering. Last year's decision to install planters for social distancing purposes and prevent parking didn't go down well with many traders. Mr Hubbert says:

    "It was a big deal because it’s evident people used that parking to nip in and out. We put our point across but here we are without it."





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    He hopes policymakers listen to businesses before any new initiatives are introduced.

    "I hope they take views on board and don’t just stream-roll things thorough because they have seven or eight million pounds and feel they have to spend it.
    "That sum could be better spent on a park and ride scheme. Or we could make James Street electric car-only and have electric charge points. If we do something, let's do something big.
    "If you go down the pedestrianisation route, go for something premium so that people’s dwell time on James Street will increase but we have to have that guarantee it will be something spectacular.
    "Don't do fake grass. Don’t make it like Cambridge Street. That doesn’t look inspiring and attract footfall. There are no features. It’s just nothing."


    Last department store standing


    Hoopers has felt its share of pain in the last year. Staff numbers have halved to about 35 and it has reduced trading to 30 hours a week for the time being.

    It is the last department store standing in the district after Debenhams in Harrogate and Wrens in Ripon closed last year. You might think Mr Hubbert would be pleased to see rivals fold but he says:

    "An empty shop in town isn’t good for anybody. We will pick up some of their sales but I’d rather see Debenhams in a strong position because it’s one of the oldest names on the high street."


    Some feel the department store concept has had its day but Mr Hubbert says the lockdown has rekindled Britain's love affair with shops, particularly those selling premium brands.

    "People have seen the high street deteriorate in the last 18 months and it’s shocked them. As much as they love the internet for convenience shopping they don’t want to see void space.
    "Many regulars have come back and said ‘we are so pleased to see you back’. They like the fact that they can get that different fragrance here that is unique.
    "They are definitely treating themselves to things such as luxury handbags and outfits for holidays."


    'Biggest fight of our lives'


    Harrogate has one of four Hoopers stores. Debra Angus, the managing director, visited recently. Mr Hubbert says:

    "There was no doom or gloom conversation. It was all very positive. It’s given me a lot of confidence."


    But there's no hiding the fact that these are unprecedented times. He says:

    "Every retailer is having the biggest fight of their lives. For me, it’s about making the store become profitable and have longevity so we still have this great store in Harrogate.
    "We are fighting to be here long-term. I've been in retail all my life and it's become evident we can't live without the high street. I'm more passionate than ever about shops staying open.
    "That's why I’m involved with the BID. I want to make a difference to not just Hoopers but also making the shopping experience better for people. I'm on a crusade to save the high street."