Harrogate council paid social media influencer £700 to promote town

Harrogate Borough Council paid a social media influencer from Bristol £700 to promote the town’s Christmas Fayre in a blog — which only received two likes on Facebook, including one from the council itself.

Heather on Her Travels is run by travel blogger Heather Cowper and is aimed at people over 50. Ms Cowper writes about her trips to different places in the UK and abroad with articles focused on “authentic travel with a little luxury”.

In December last year, Ms Cowper, who has 8,000 followers on Twitter, 4,000 on Facebook and 17,000 on Instagram, published an article called “11 Fun Things To Do Over Harrogate – Our Winter Break”.

It named the council’s new Harrogate Christmas Fayre as the number 1 attraction.

The Stray Ferret discovered through a freedom of information request that the council, through its tourism body Visit Harrogate, paid Ms Cowper £700 + VAT for the article.

Its performance on social media raises questions over whether the fee represents value for money.

On Twitter, the article received just one retweet. It performed better on Facebook but still only won two likes, including one from Visit Harrogate.

Heather on her travels

One of the Instagram posts.

Several photos of the trip on Instagram fared better, receiving up to 50 likes.

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Other UK councils have used social media influencers to promote their area, including Edinburgh City Council. Edinburgh Live reported the authority paid £14,000 to Instagram influencers who praised the Scottish capital as a destination.

However, these posts were more successful, with one post about a bike tour around Edinburgh racking up almost 2,500 likes.

‘Attracts our target demographic’

Gemma Rio, head of Destination Harrogate, which controls Visit Harrogate, defended the £700 fee for Ms Cowper. Ms Rio said she produced “incredibly well-written content” that could help the council attract new visitors through social media:

“The digital landscape has changed significantly in the last few years with around 80% of adults (53 million) using social media daily, with the average user spending almost two hours on these platforms.

“Like many other destination management organisations – as well as most businesses – Destination Harrogate is keen to capitalise on this incredibly effective marketing tool to target specific audiences, especially around the tourism and travel sector.

“Heather Cowper was chosen as she regularly appears on the lists of top 100 travel blogs worldwide and has established herself as one of the best traveller bloggers. Regularly receiving thousands of views every month on her videos, photos, podcasts and blogs.

“Heather’s content is also incredibly well written – having spent many years sharing her own travel experiences and insights – and also attracts our target demographic.

“The joy of using social media as a marketing tool is that it is often more cost-effective and engaging than traditional advertising, as we can utilise photography and video as well as words. All adverts and promotions can also be evaluated extensively; whether that’s reach and engagement or driving traffic to our website, for example.

“We can also continue to adapt and tailor our approach to future campaigns, attract new visitors, as well as understand the behaviours of our target demographic to ensure a return on our investment.

“Social media advertising and the use of influencers to increase brand awareness looks like it will continue to be one of the most beneficial marketing tools. We’re keen to continue using it to showcase what the Harrogate district has to offer and stand out amongst competitor destinations.”

Harrogate council has issued no dog fouling fines in 12 months

Harrogate Borough Council has revealed it hasn’t issued any fines in the last 12 months for failing to clean up dog mess.

The council’s dog warden service urged people to report dog mess last week. In a post on Facebook, it said there had been “an increase in dog fouling across the whole district”, especially in Harlow Hill.

It added the Otley Road area around Beckwith Road, Nursery Lane and the ginnel from the Shepherd’s Dog Pub to the allotments was “particularly bad”.

The council can issue fixed penalty notices of up to £80 for dog fouling. However, it struggles to catch anyone in the act.

This week it told the Stray Ferret it had not issued any fines for dog fouling in the last year or the previous year either.

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A council spokesperson said:

“Dealing with the issue of dog fouling is very resource intensive and requires us having people in the right place at the right time to catch someone committing an offence within the 505 square miles of the Harrogate district.

“We are very fortunate that the vast majority of people who live here or come to visit take considerable pride in the appearance of the area. Because of this they do the right thing and pick up after their dog and dispose of it responsibly.

“Unfortunately, we have seen an increase in in particular areas and would encourage residents witnessing someone not picking up after their dog to report it to us so we can focus our patrols to try and prevent it from happening.”

Housing developer can ‘no longer afford’ to pay for Leeds Road cycle path

One of the UK’s biggest housing developers, which is building 128 homes in Pannal, has said it can no longer afford to pay for a cycle route on Leeds Road, despite being legally obliged to do so.

Bellway Homes was granted planning permission for its Jubilee Park development on the site of the former Dunlopillo factory in 2017. Homes are being sold there for upwards of £316,000.

Bellway Homes committed to paying for a cycle route on the A61 from the bridge over the River Crimple in Pannal to the Fulwith Mill Lane junction. This was done by a section 106 agreement, which housebuilders pay to mitigate for the cost of development.

However, more than four years after being granted permission to build the homes, the developer today asked Harrogate Borough Council‘s planning committee to remove the agreement, which it called “unreasonable” due to a change in government cycle scheme standards.

‘No longer viable’

Speaking at the planning committee this afternoon, Paul Thornton, planning manager at Bellway Homes, said the initial plans for the scheme were to widen the footpath to provide shared access with cyclists.

But a recent change in government standards meant the developer would now be obliged to create a cycle route segregated from motor vehicles to protect the safety of cyclists. Mr Thornton said this change had made the route “no longer viable” due to the increase in cost.

Bellway instead offered to pay £189,000 to the council to go towards the route or unspecified “wider improvements” along the A61.

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Mr Thornton said:

“It will help fund winder improvements along the A61 which will benefit Pannal and the wider district.

“We believe the funding will be far more beneficial than a standalone scheme.”

Harrogate Borough Council housing officer Kate Broadbank, who wrote a report to councillors recommending they approve the removal of the section 106 agreement, said the cycle route would now cost £980,000 due to the new government standards.

Ms Broadbank wrote in the report that “it would not be reasonable” to expect the developer to pay for it all.

Liberal Democrat councillor Hannah Gostlow, who represents Knaresborough Scriven Park, asked if this meant the taxpayer would now foot the rest of the bill if the cycle route ever gets built.

Harrogate Borough Council’s chief planner John Worthington said this was an “impossible question to answer”.

Councillors agreed to remove the section 106 agreement and accept the £189,000 offer by 7 votes to none, with three councillors abstaining.

May 5 date set for first North Yorkshire Council elections

Elections will take place on May 5 to elect councillors to the new North Yorkshire Council.

The current two-tier system, where North Yorkshire County Council and Harrogate Borough Council provide different services locally, will be replaced by a single-tier system with one council in charge of England’s largest county.

A Structural Changes Order laid before Parliament, which paves the way for the elections, has confirmed the new council will be called North Yorkshire Council.

Councillors elected in May will serve on North Yorkshire County Council until April 1 2023 when they will move over to the new council.

Existing Harrogate borough councillors will remain in place until North Yorkshire Council is created.

There will be 90 new councillors in North Yorkshire Council, representing 89 divisions.

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Conservative Cllr Carl Les, leader of North Yorkshire County Council said:

“This is an exciting moment for North Yorkshire and one which I hope people will look back on in the future as a game-changer for the county’s economic fortunes. The new single council will give our county a much stronger voice regionally and nationally and allows us to bring together the very best of all eight councils to build the best possible new one.

“These are very important elections, because the councillors voted in this May will serve the final year of the county council and then they will be the voice of the people for the first four years of the new single council.”

Background to the shake-up

The government announced on July 21, 2021 there would be a new single council for North Yorkshire.

The first day of the new North Yorkshire Council will be 1 April 2023.

On the first day of the new council, the current North Yorkshire County Council, the borough councils of Harrogate and Scarborough and the district councils serving Craven, Hambleton, Richmondshire, Ryedale and Selby will cease to exist.

Until then all eight councils in the county will continue to run their own services and make their own decisions, while working together on the change programme.

Infrastructure plan for 4,000 homes in west Harrogate ‘a missed opportunity’

A long-awaited plan to solve how the west of Harrogate’s roads, schools, and health services will cope with 4,000 extra homes has been branded a “missed opportunity”.

The comments have come from The Western Arc Coordination Group and Zero Carbon Harrogate, which had a meeting with council officers on Thursday to discuss  a draft version of the West of Harrogate Parameters Plan.

The Western Arc Coordination Group includes Harlow and Pannal Ash Residents Association (Hapara), Duchy Residents’ Association, Hampsthwaite Action Group, North Rigton Parish Council and Pannal and Burn Bridge Parish Council.

Proposed housing schemes in the area include the 1,000-home Windmill Farm development on Otley Road and 560 homes at Blue Coat Wood. The plan was written with input from developers, including Homes England and Gladman Developments.

It includes proposals for two new primary schools and a possible new GP surgery — which have been previously announced. The plan has yet to be released to the general public.

‘Almost as if no problems exist’

Rene Dziabas, chair of Hapara, told the Stray Ferret the plan “totally avoids the heart of the problem”.

At over 100 pages long, he said it lacked a summary at the start clearly explaining its purpose to address the area’s current “weak infrastructure”, such as roads.

He said:

“The purpose of this document is not made clear and totally avoids the heart of the problem in that an urban expansion is being proposed in a part of Harrogate with a weak infrastructure.

“There is no attempt at clearly stating what the problems are, and no attempt at associated analysis. HAPARA, as well as Pannal and Burn Bridge, North Rigton and Beckwithshaw Parish councils have been arguing this case for many years and there is no recognition within this document of their concerns. It is almost as if no problems exist. There needs to be a far clearer `entire West of Harrogate` context for this report.”

Mr Dziabas said that the WACG was disappointed the plan does not address how key arteries into the town, such as Otley Road, as well as country lanes around Pannal, Beckwithshaw and North Rigton, will cope with the inevitable increase in traffic.

Over 1,000 homes are set to be built on both sides of this section of Otley Road.

Mr Dziabas added:

“[Over the last eight years] there has been no improvement to the road system, many of which are country lanes, no real betterment of public transport, and little has happened on the active travel front which will only ever be a very small part of any overall solution”.

He added there needed to be “far more” in the plan about improvements to bus services.

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Secondary school places

The Stray Ferret reported this month that nearly 700 secondary school places will be needed in Harrogate and Knaresborough by 2025/26 to keep up with demand caused by new housing.

Mr Dziabas said the new homes would put further pressure on Harrogate Grammar School and Rossett School in particular.

He said:

“Whilst primary schools are covered in this document, little mention is made of secondary school places. The west of Harrogate has two busy secondary schools, and both are at or above capacity.”

Car culture

Jemima Parker, chair of Zero Carbon Harrogate, told the Stray Ferret the plan contained a “major omission” around energy for new homes, with no mention of onsite renewable energy, solar panels, small wind turbines or ground source heat pumps.

With spiralling energy costs, Ms Parker said greener homes would make people more resilient to the volatile market.

She said:

“There are pages and pages about design, but not a single mention of building design for energy-efficient homes, like passive houses. This ignores the council’s own planning policy guidance as set out in the Local Plan. We want residents’ homes to be built to zero-carbon standards now, not needing to be retrofitted later, and for low-carbon construction materials to be used.”

A passive house on Bogs Lane in Harrogate

Ms Parker believes the plan focuses too heavily on car-friendly developments.

“We are saddened to see that the plan still has a car culture, reliant on private ownership rather than shared transport and active travel. Given the location on the West of Harrogate we would like to see an imaginative ‘work from home’ settlement, picking up on the 15-minute neighbourhoods seen in other UK towns with plenty of access to car clubs.

“Overall it is disappointing the west of Harrogate may miss out on the opportunity to be designed appropriately both to reduce its carbon footprint and to be resilient to our changing climate.”

Council’s response

The draft plan is still to be ratified by the council.

A council spokesperson said:

“The development of west Harrogate provides an exciting opportunity to deliver quality place-making, a wide-range of private and affordable homes to meet the current housing demand, while also ensuring we have the necessary infrastructure to support these future communities.

“Once approved, the West of Harrogate Parameters Plan will create clear goals and objectives by identifying what infrastructure is required. For example, first-class community facilities, school provision, green infrastructure and sustainable travel opportunities.

“A number of suggestions have already helped shaped the West of Harrogate Parameters Plan and I’d like to thank those local residents groups and parish councils for their valuable feedback.”

Harrogate BID ‘waste of money’, says pub landlord

A Harrogate pub landlord has described the town’s Business Improvement District as a “waste of money” — and is refusing to pay the £370-a-year levy.

Marik Scatchard has been the landlord of Christies Bar on King’s Road for 14 years. He told the Stray Ferret that his pub has seen little benefit from the BID, which was set up in 2019 to improve Harrogate town centre

Businesses within Harrogate’s town centre pay the BID 1.5% of their rateable value a year on top of their usual business rates. Harrogate BID brings in around £500,000 from local firms.

Because a majority of companies voted to set up the BID, Christies is legally obliged to pay the levy. However, Mr Scatchard said he would not pay because the BID does not offer good value for money to levy payers and is run by a “private mates’ club”.

He said:

“We’re having to pay these levies but all they seem to do is put stickers in shop windows. I’m not paying. They can lock me up.”

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Whilst the landlord said the BID provided the pub with some furniture after lockdown and sponsored the Pubwatch scheme, he dismissed recent BID initiatives such as a ping pong table in the Victoria Shopping Centre.

He said the BID should focus its efforts on cleaning up King’s Road and Parliament Street, which he said were regularly strewn with litter.

BIDs have been criticised for doing jobs that have traditionally been under the remit of local councils, effectively taxing businesses twice.

Mr Scatchard said:

“Hardly anyone is in the ping pong room when I’ve been past. It’s a joke. It won’t bring anything to town.

“You don’t see them doing anything around the King’s Road area. It just winds me up, it doesn’t benefit me at all.”

BID’s response

Matthew Chapman, Harrogate BID Manager, said:

“We are well aware of Mr Scatchard’s views on the BID and the levy. Whilst he hasn’t paid his levy for the last two years, he has been happy to accept support from us, in particular outdoor furniture to help him out of the first lockdown in July 2020. He also had BID-funded flower boxes surrounding his venue.

“Christies also benefits from our sponsorship of Harrogate Pubwatch, and if he so chose to, he could take advantage of the LoyalFree app to help promote his business, and also become a member of the Harrogate Gift Card Scheme.

“He could also apply for a £750 match-funded grant, which would more than pay for one year’s levy! And whilst happy to criticise us on social media, he isn’t keen to speak with us in person, which we have tried to do on several occasions.

“Even though he personally doesn’t like the ping pong parlour, which I’m delighted to say is reopening at the end of the month, there are many who do, and these people make special trips into town to make use of this BID-funded activity.

“Finally, perhaps he’d like to pass comment on our recent festive partnership with Harrogate Borough Council and Destination Harrogate? Without BID and the levy, much of this would simply have not been possible.”

Harrogate district reports 222 positive covid cases

The Harrogate district has reported 222 positive covid cases today according to UK Health Security Agency figures.

Latest government figures show that the district’s seven-day covid average has dropped to 1,059 per 100,000 people.

However, it is above the county average, which is 970, and the England rate of 977.

No further deaths from patients who tested positive for covid have been reported at Harrogate District Hospital, according to NHS England.

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There are 20 covid patients currently being treated at Harrogate District Hospital.

According to government figures, 106,434 booster or third jabs have been given in the Harrogate district, as of today.

Harrogate College to host week of networking events for businesses

Harrogate College is to host a week of sector-specific networking events for businesses next month.

The events will be held between Monday 14 and Friday 18 February. They are free and open to anyone who books a place via the college’s Employers’ Network page. 

The sessions will cover energy and construction, health and social care, hospitality and retail, digital, education and training and business and finance. 

They have been set up to facilitate talks between employers working in similar fields.

The college will use feedback from participating businesses to tailor its curriculum — and, if required, start new courses — to ensure it is delivering the skills that are most in demand by local firma.

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Harrogate College’s partnerships and development manager, Holly Hansen-Maughan, urged businesses to sign up.

Holly Hansen-Maughan

Ms Hansen-Maughan said:

“Launching the employers’ network sparked such a positive discussion between all kinds of businesses, and this is a great chance to build on that.

“These sessions will allow people to mingle with others in their own industries, find out more about each other and potentially mutually beneficial opportunities, and explore those kinds of discussions further.

“You do not have to be a current network member to take part – you just have to book a place through our website.

“The network is growing and thriving and we look forward to welcoming new businesses along in February to find out more about it, and the benefits it brings.”

For full details, and links to book a place, visit the Harrogate College website.

                                        

Council urges residents to report ‘increased’ dog fouling in Harrogate

Harrogate Borough Council has urged residents to report dog fouling to its dog warden team.

It comes after an increase in reports of dog owners not picking up after their pets around Harlow Hill.

The council’s dog warden service said in a post on Facebook that the Otley Road area around Beckwith Road, Nursery Lane and the ginnel from the Shepherd’s Dog Pub to the allotments was “particularly bad”.

It urged people to report anyone seen using the same route regularly who does not pick up their dog’s mess, either by getting in touch on its website or by calling 01423 500600.

The statement said:

“Without this information it makes it harder to focus patrols and make a difference.”

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The council can issue fixed penalty notices of up to £80 for dog fouling. However, an FOI request submitted by the Stray Ferret last year revealed the council had issued no fines for dog fouling in the preceding 12 months.

It looks after more than 250 dog waste bins across the district.

Green Shoots: Harrogate Town’s vegan footballer who is passionate about environment

Harrogate Town midfielder George Thomson is part of a growing cohort of professional footballers who are vegan and passionate about the environment.

Fan favourite Thomson joined Town in 2017. He’s played more than 160 matches and been a key cog in Simon Weaver’s history-making side that was promoted to the English Football League for the first time in the club’s 100-year existence. Town are at home to Oldham this afternoon.

Players including Manchester City legend Sergio Aguero and England player Jesse Lingard have gone vegan for health reasons but Thomson told the Stray Ferret his conscience couldn’t allow him to continue eating meat. He made the switch five years ago.

He said:

“Agriculture is one of the main contributors to global warming, it gives off a high percentage of greenhouse gases. It’s known to contribute more than even cars.” 

Thompson was shocked after watching the Netflix documentary Cowspiracy, which exposed the impact of meat on climate change, water use, deforestation and ocean dead zones.

He also said that ethically he could no longer eat meat due to the suffering caused to animals.

He added:

“I saw what happens and I didn’t want to be a part of it. I didn’t want that on my conscience.

“There’s so much information now so I did lots of research.” 

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Thomson, who is known as one of the fittest players in Town’s squad, said it’s a misconception that becoming vegan will result in a lack of protein.

“I wasn’t going to be deficient in something that would affect my job. What stuck with me, no vegan player has been to a doctor with a protein deficiency. There’s protein in every single food. We eat a lot of beans and lentils that are high in protein. It’s like anything, you get used to it and it becomes easy.”

He’s not the only vegan at the club: midfielder Alex Pattison also recently made the switch, although Thomson said they face some friendly banter from the meat-eaters in the dressing room.

‘Something I believe in’

Forest Green Rovers, who play in League Two alongside Harrogate, have been described by FIFA as the “greenest club in the world” and they’ve even been recognised by the UN for their eco-credentials.

Only vegan meals are served at their ground, which is powered by 100% renewable energy and includes electric vehicle charging points.

Thomson, who cycles to training, said he supported the club’s model:

“It’s a great concept what they’ve done at Forest Green, even the kit is made of recycled plastic.

“The environment is a massive topic at the minute, everyone is beginning to be more conscious about their carbon footprint. For me, being vegan helps massively and you have the health benefits on top. I’d support what they’ve done there massively, it’s something I believe in”.

And with vegans options now much more mainstream, he said he doesn’t have to miss out on a celebratory pizza with teammates after a match thanks to Dominos’ vegan option.