Business Breakfast: Harrogate Town announce hydration tie-up
Last updated Dec 1, 2023
Composite image of, of the left, the Stray Ferret Business Breakfast logo, and on the right, Harrogate Town players with a representative of new sponsor Cellnutrition Sport.

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Harrogate Town AFC have announced a new sponsorship deal with sports drink brand Cellnutrition Sport.

The Sunderland-based company will be the official hydration partner of the club, providing its HYDRATE 78 and HYDRATE 78 Night products to the entire first-team squad for the 2023/24 season.

Both products, which are included in the company’s Cellular Fitness protocol, are designed to aid fast recovery from exertion, sustain focus, eradicate cramps, help deeper sleep, prolong stamina and enhance brain hydration.

First-team manager Simon Weaver said:

“We are thrilled to partner with Cellnutrition Sport, a company that shares our commitment to excellence. Hydration is essential for athletes of all levels, and the Cellular Fitness protocol provides the best hydration solution on the market.

“We are confident that this partnership will help our players perform at their best and recover quickly after games.”

Town trialled the Cellular Fitness protocol for a period of three months at the end of last season.

Ben Rome, first-team strength and conditioning coach said:

“We had an issue with three of our first-team athletes becoming susceptible to cramping in the latter stages of games.

“The three players started to use HYDRATE 78 before, during and after training and matches, along with taking HYDRATE 78 night on an evening before bed.

“The results we saw was an instant improvement in all player’s hydration testing scores, along with a reported improvement in both sleep quality and muscle soreness.

“The three players were able to complete all remaining fixtures without reporting any problems with muscle cramping; one player even scored a crucial equaliser in the 98th minute of a game.”

Spa declared best in region

Rudding Park in Harrogate is celebrating after being named Best Spa in the North East at the annual Good Spa Guide Awards in London.

Rudding Park was a runner-up in this category last year, and this time beat stiff competition from six other finalists across Yorkshire and the North East.

Sarah Johnson, head of Rudding Park Spa, said:

“We are thrilled to have won this award, particularly against such strong competition. We always strive to offer guests the very best experience and are looking forward to launching some new spa experience in the new year.”

Rudding Park Spa has expanded in recent years with £9.5 million of investment and now has a roof-top spa and garden, hydrotherapy pool, spa bath, oxygen pod, garden cabin sauna and cabana.

In September, the estate announced it would invest between £30 million and £40 million to build a brand-new five-star country club.

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