A brewery in Masham has started offering tours again, 18 months after coronavirus restrictions forced them to stop.

Black Sheep Brewery has announced the tours will return on Wednesday next week. The last one took place on March 19 last year.

Tours last about an hour and run daily at 11am, 12.30pm, 2pm and 3.30pm. They cost £9.95 for an adult, £8.50 for seniors and students and £4.95 for children.

Read more:

• Harrogate mum refused entry to uniform shop for not wearing face mask
• Could Tour de Yorkshire money be spent on Festival of Yorkshire instead?

The tour starts with a look at the history of the company, including a short video featuring its founders Paul and Rob Theakston.

They left Masham’s other famous brewery, Theakston, to set up Black Sheep.

The guide then takes people to the brewhouse to show how the beer is made before finishing at the bar.

Spaces are limited so Black Sheep advises people to book in advance by calling 01765 680101 or 01765 680100 for large group bookings.

There are few better known names in the Harrogate district than Theakston.

Robert Theakston started brewing beer in Masham in 1827 and his great-great grandson Simon continues the tradition today.

Simon is joint managing director of T & R Theakston, one of two major breweries in the picturesque market town. His cousin, Paul, is in charge of the other one — Black Sheep Brewery.

Despite his strong Masham connections, Mr Theakston is well placed to appraise recent developments in the wider Harrogate district: he lives near Boroughbridge, went to school in Harrogate and represented the Conservatives on Harrogate Borough Council for four terms. He was also chairman of Yorkshire Agricultural Society, the agricultural charity that organises the Great Yorkshire Show, from 2008 to 2016.

But nothing in his long career prepared him for the potentially ruinous overnight impact of covid when the first lockdown began in March. He says;

“We had cellars full of beer that people couldn’t buy and ended up pouring it away.

“Overnight we lost 80% of business. That required us to rethink our business model, baton down the hatches and put ourselves in a position where we could survive as long as possible.”

The furlough scheme saved jobs and the company rapidly converted its visitor centre at the brewery into a fulfilment centre for online orders — something a company that prides itself on tradition had not overly pursued until then. He says:

“Online orders have gone up by a factor of 100, albeit from a modest base.”

Family tradition

The visitor centre is due to reopen on June 21 if the lingering restrictions on pubs are lifted. Monday’s decision will be critical for the industry. Mr Theakston, who is married with two grown-up children, says:

“It’s nice having people going into gardens and seated at tables but it’s much better when people can move freely in pubs.”

Nevertheless, so far the company has survived covid with its 35 staff still intact. It seems a surprisingly low number of employees for an organisation that sells into 20 countries but the business model involves collaborating with other firms, such as Heineken, which handles distribution.

Mr Theakston describes the company as “a medium-sized traditional family brewing company.” And, for all the difficulties of the past year, he remains optimistic.

“Our industry has been through difficulties in the past. We’ve come through two world wars, revolution in Europe, the great crash of the 1930s and all sorts of issues since the Second World War and it just goes to show the robustness of what we do.

“As long as individuals want to meet other people, the role of the pub will continue to be the centre of society.”

Local politics

The future for Harrogate Borough Council, however, is less secure. The local authority, on which he represented Harlow Moor until 2018, is set to be abolished as part of the national government’s devolution agenda. Mr Theakston supports the single council model for North Yorkshire championed by North Yorkshire County Council rather than the east-west split favoured by his former council colleagues in Harrogate. He explains:

“North Yorkshire County Council currently provides about 80% of our services so it wouldn’t be a massive change for it to pick up the pieces. I’m not a fan of lots of layers of bureaucracy.”

Read more:

• £2 billion devolution negotiations kickstart as councils submit proposals
• Tickets go on sale for extended Great Yorkshire Show

Harrogate Borough Council is pursuing numerous active travel plans, such as the £7.9m Station Gateway project and the pedestrianisation of James Street, to reduce traffic and encourage people to walk and cycle. The plans have proved controversial — does he support them?

“I don’t want to see Harrogate being completely pedestrianised because it will end up like any other town in the country. The idea of being able to pop into town is appealing to people like the elderly. Let’s have a bit of pedestrianisation but not lose the ability to drive into town.

“Harrogate’s such a special town and everything we did during my time on the council was to maintain it as special.”

It has been a difficult year for another organisation close to Mr Theakston’s heart — Yorkshire Agricultural Society — which decided to proceed with the Great Yorkshire Show next month when many other events have been cancelled. Was he surprised?

“The Yorkshire Agricultural Society is nothing if not pragmatic. They will be responding to the demands of exhibitions and members of the public who want to go. It’s more than an agricultural show — it’s our county show.”

Crime and cricket

The Theakston name has also become synonymous with the annual crime writing festival organised by the arts charity Harrogate International Festivals. Under its sponsorship, the festival brings many of the leading names of the genre to the town each year.

Arts and brewing may seem an unlikely match but Mr Theakston talks of beer “providing the social lubricant that lets people enjoy being with other people” and the ventures the company supports also encourage people to mingle convivially.

Recently it has also sponsored poet Ben Taylor, also known as Yorkshire Prose, to wax lyrical about the a pint being a metaphor for social interaction.

Mr Theakston is a huge cricket lover so it’s perhaps no coincidence his company sponsors the Nidderdale Amateur Cricket League and the annual National Village Cup in which some 340 villages compete for the chance to play in the final at Lord’s.

It’s little wonder the name Theakston perhaps vies with Bettys as the most well known in the district — and at least we know for certain the Theakstons exist.

There was a time when its familiarity may have faded. The family relinquished control of the business in the 1990s before buying it back in 2003, and Mr Theakston pledges it will remain in the family, in the heart of Masham.

Can he foresee the day when the business no longer consumes his professional life?

“I haven’t thought too much about when I retire. It’s still a huge passion.”

Breweries across the Harrogate district are revving up their supply chains for bars and restaurants ahead of the reopening on Monday.

The closure of hospitality meant many local brewers moved their focus towards online sales and targeted people enjoying a drink or two in their gardens during lockdown.

But from Monday, large orders are set to ramp up once again as restaurant bookings soar to satisfy eager customers.

Aron McMahon, co-owner of Turning Point Brewery in Knaresborough, was “amazed” after orders returned to pre-covid numbers. He said:

“We’ve definitely had an upturn in orders for kegs and casks, which is great. It’s just great to be brewing casks again after not doing it for so long.

“Over lockdown we were delivering kegs and casks every couple of weeks but now with the reopening it’s much more frequent. It’s amazing – orders for next week look like they did pre-covid.”

The rise in orders also means the business can look ahead to bringing staff back to full-time hours.

Currently most of them are on flexi-furlough, but Mr McMahon is hopeful that if the roadmap stays on track, all employees will be back to full-time hours by the end of the year.

Read more:

• Harrogate Borough Council has told three Harrogate bars they cannot extend their outdoor seating on to Stray land.
• Female-led beer festival to go ahead in Harrogate this summer.

Similarly, in Harrogate, Roosters Brewery has also seen a rise in orders due to the reopening.

Ian Fozard, director at the brewery, said:

“We’ve had nothing substantial, but orders are coming in and we are very encouraged by what we have seen so far. It’s definitely a step forward.

“We are expecting more orders in the coming weeks, but we won’t know the extent of the damage to some businesses just yet.”

Turning Point Brew Co in Knaresborough has seen home deliveries soar during lockdown.

The brewery had always accepted online orders but received as few as “three over a few weeks” prior to lockdown, according to co-owner Aron McMahon.

But with more and more people craving their favourite beers when pubs were closed, home delivery orders rocketed to 200 each week.

Now the company has resumed supplying local bars and pubs, it is looking at its business model to see how it can sustain the increased number of home deliveries.

Mr McMahon said:

“Towards the end of lockdown the home delivery trade and our normal trade sales were neck and neck, whereas normally our home deliveries are much less.

“It definitely helped us big time. The first few weeks we really didn’t know what was going to happen without pubs. Before lockdown we had a few orders here and there – nothing really. Then over lockdown we were reached 200 orders a week!

“We also got a lot closer to our drinkers, which was great. Previously we only really knew our business contacts. Now it’s all about balancing out each side of the business.”

The brewery has quickly filled the space in its Knaresborough unit since moving less than a year ago.

Read more:

• More than 100 businesses across the Harrogate district is taking part in the Eat Out To Help Out scheme – here’s a list. 
• Harrogate’s breweries prepare as lockdown eases. 

The brewery moved to Knaresborough in the past year after out-growing its previous site in Kirkbymoorside, Ryedale.

Covid delayed the opening of its taproom for customers.

Mr McMahon said:

“We opened the taproom for the first time about a week ago. It’s been a bit of a challenge but it’s gone smooth so far. All orders are done on an app and the tables are nicely spaced out outside so we’ve had no issues.”

The brewery is also raising funds for local charity Henshaws by donating 10p from the sale of cans of the pale ale Perpetual Dawn.

Knaresborough Delivers continues to grow as it changes its focus to give more back to local businesses and encourage people to shop local.

The scheme was set up to help local businesses sell their products online during the pandemic. It allowed customers to order food parcels and greeting cards amongst other products from the comfort of their homes.

But as lockdown eases its focus has shifted to putting more money back into the local economy. The online shop will continue to serve local people but it will now give back 90% of the price to the local business.

Previously 30% was taken to cover the website and delivery costs but now the customer will pay a small delivery charge. This ensures the local business receives as much profit as they can.

The scheme’s efforts are appreciated by local businesses as they have found a new platform to sell their products. Aron McMahon from Turning Point brewery said:

“Knaresborough Delivers was a revelation for us, we had an online site but we didn’t have the human resources to run it and as a new business to the area people still wouldn’t know us. We’ve done really good out of this and its help us get closer to our local customers which is really important to us and we hope it can keep going.”

Ashleigh Lambert, co-founder of Knaresborough Delivers told The Stray Ferret:

“We are going to start doing recipe boxes, cocktail boxes and protein boxes by working with local chefs. Since the start of lockdwon we have put £50,000 into the local economy and supported 15 local businesses and given work to three local poeple who have been furloughed or out of work. The new pricing strategy means 90% goes straight back to the business and the other 10% will be used to cover our costs.”

The scheme has found ways to support several businesses in the area with themed boxes including afternoon tea.

Read more:

• As hospitality is given the green light to reopen in July a Knaresborough pub explains how they’re planning to reopen. 
• Knaresborough shop owners are feeling optimistic as they reopen their doors following lockdown. 

James Hirst, owner of Hirsts Bakery who also uses the platform, said:

“It was a really nice addition to what we were doing in the shop, it helped us still get our products to those customers who couldn’t come out.”

Knaresborough Delivers is a scheme that has found a way to prosper through the pandemic and hopes to continue supporting the town’s economy. It plans to move to bigger premises to allow people to have a shop to use as well as the online site.