Mint Velvet plans to open in former Harrogate Joules store

A high street women’s fashion chain looks set to open in the former Joules store on Harrogate’s James Street.

Mint Velvet has applied to North Yorkshire Council to refurbish and display signage at the unit.

The outlet has been empty since Joules closed its store on May 20.

It followed the company falling into administration in November 2022 until Next rescued it by paying £34 million for the business, plus £7 million for the head office site.

Now, Mint Velvet has tabled plans to refurbish and rebrand the former Joules store.

In documents submitted to the council, the company said:

“The building is an existing retail unit, which will be refurnished and re-branded to trade as Mint Velvet.

“The proposal comprises a number of alterations to the facade and the internal retail space, the works are intended to achieve a store environment reflective of Mint Velvet’s brand design language.”

The current Mint Velvet store on Harrogate's James Street.

The current Mint Velvet store on Harrogate’s James Street.

North Yorkshire Council will make a decision on the proposal at a later date.

The move comes as the fashion chain has already opened new outlets in former Joules stores in Solihull and Chelmsford.

The Stray Ferret approached Mint Velvet to clarify the future of its current store at 36A James Street, but did not receive a response.

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Fashion event set for return after boosting shops’ sales in Harrogate

Retailers in Harrogate have been celebrating after analysing the results of a fashion-focused day designed to boost the town centre.

The Celebration of Fashion, organised by Harrogate Business Improvement District, saw hundreds of garments brought to the catwalk by dozens of local models.

Wall-to-wall sunshine helped to bring out the crowds for the event outside Victoria Shopping Centre, while the Stray Ferret, as media partner, shared it with tens of thousands more viewers online.

The catwalk was filled with everything from charity shop finds to wedding dresses, featuring outfits from retailers including LK Bennett, Marks and Spencer, Morgan Clare, Primark and more.

The organisers and participants have now analysed the results for the day and they make for impressive reading.

Harrogate BID manager Matthew Chapman said:

“We are very proud to have planned and delivered such a successful event, working with the Stray Ferret and Victoria Shopping Centre.

“Over 40 retailers took part in the day, with over 20,000 visitors walking through the shopping centre during the event. The retailers all saw an increase in sales in the days and weeks after, with certain items that had been showcased selling out on the actual day – which is fantastic to hear.

“We are very much hoping the event will return in 2024 and that it will be bigger and better.”

Crowds watch the action on the catwalk

For Hoopers, the make-up demonstration created an “instant reaction” in encouraging customers to shop in the store, and the menswear department saw a “great reaction” after the wedding and bridal show.

General manager Nick Hubbert said:

“The day was fantastic and for me personally it was about working with the local community of retailers.

“Commercially it’s more of an advert and opportunity to show case our fashion offer, more of the planting the seed and awareness of the product available in Hoopers.”

Adding his voice in praise of the event, Victoria Shopping Centre manager James White said:

“Wow – I think it’s safe to say that the Harrogate celebration of fashion was a true success. I, along with everyone in the town, was truly blown away!

“The event brought a brilliant energy to the town centre, and it was fantastic to see that reflected in both sales and footfall for our retailers. We were thrilled to be able to host the event at Victoria Shopping Centre.”

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Harrogate fashion store Jules B seeks staff with style

This story is sponsored by Jules B.

One of Harrogate’s most prominent fashion retailers is on the search for two new members of staff.

Jules B, the multi-award winning designer wear brand, is recruiting for the positions of assistant manager and a sales advisor to work in its impressive store on Cambridge Crescent, opposite Bettys tearooms.

Julian Blades, who founded the company together with his wife Rhona in 1985, said:

“We are looking for people who have a friendly personality and the ability to communicate and make our customers feel comfortable while they indulge in a bit of retail therapy.

“It really is a most rewarding job when you can empower people and make them feel good about themselves. It’s very social and the clients we attract are extremely nice, interesting people.

“You will be working in a lovely store , selling beautiful clothes to very nice people…. What’s not to like?”

In addition to a competitive salary, the successful candidates (once they have passed their probation) will be eligible for a clothing allowance and substantial staff discounts. He added:

“It’s very important to have happy staff. That is what we are known for. So we do everything we can to make working for us fun and enjoyable.”

Jules B is renowned for its incredible offer of some of the most desirable labels in the market such as Holland Cooper, Rixo, Haley Menzies, Self Portrait, Oska, and Lurdes Bergada.

We have two different demographics of customer explains Julian, one is a younger fashion forward woman who enjoys more directional collections which are all situated on our ground floor while on the second floor we attract a more contemporary type of customer who appreciates less structured designs.

The company has five retail stores located in Jesmond, Kendal and now Harrogate as well as a highly successful website.

Jules B is the only independent to have won the “Best Independent Fashion Retailer in Britain” award three times and in 2020 Julian and Rhona were awarded the “Drapers Lifetime Achievement Award” at a gala ceremony in London. Julian added:

“Shopping has to be an experience and the atmosphere in all our stores is created by happy and passionate staff.

“So if you want a job that gives you a huge amount of satisfaction and enjoyment we would love to meet you!”

Find out more: 

If you’re interested in either of these roles, or if you just love stylish fashion, visit the Jules B website. You can also apply for the roles here:

 

Retailers strike a pose at the Harrogate Fashion Show

Harrogate retailers showed off their collections today in a fashion show designed to celebrate what the town has to offer.

Hundreds of shoppers watched in glorious weather as models walked an open-air catwalk as part of The Harrogate Fashion Show. 

The event was organised by the Harrogate BID and sponsored by The Victoria Shopping Centre. The Stray Ferret has been the media partner.

The day was divided up into different fashion themes – the summer season, upcycling, wedding wear, Harrogate on the high street, activewear and children’s celebration.

Behind the scenes in the shopping centre, dozens of models both professional and volunteers were changing outfits, having their hair styled by Baroque and their make up touched up to make sure they looked absolutely fabulous.

On stage, personal stylist, Anna Spreckley, who works with Hoopers, (below in the red dress) provided the audience with fashion insights and tips.

The catwalk, chairs and big screen were outside the Victoria Shopping Centre

BID manager, Matthew Chapman said he was pleased so many retailers had taken part:

“I think it’s been really, really positive. It’s been twelve weeks in the planning so we’ve delivered it in quite a short space of time. You can see by the numbers today it’s been very positive. There’s lots to celebrate in retail even though the high street is changing.

“It is tough with the cost of living. We at the BID need to support businesses and I feel today’s done that.”

Behind the scenes -Selina and Darcy Skinner get ready to model for Elite Bridal UK

Independent stores such as Hoopers, Bias, Morgan Clare, Infinity & Co and Sophie Likes were joined by high street stores such as M&S, Specsavers, Lush, Sweaty Betty and LK Bennett.

Nick Hubbert, general manager of Hoopers said the store was keen to take part:

“We want to be involved in the community and work with the other retailers to promote the town. Commercially, I want to show all the fabulous products we have in the store and bring in new customers.

“Events like this show people what we’re good at. I think we need to work with our competitors and if people visit Harrogate, see great stores and great customer service, then it will bring them back.”

 

The Upcycling models above all wore outfits found in Harrogate charity stores. Hannah Shackleton from Estate Agents Nicholls Tyreman, wearing the long, gold, sequin dress won the prize for finding the most fabulous outfit.      

Sequins: What’s hot in the district’s fashion boutiques as party season kicks off

With Christmas just one month away, many of us are starting to think about our looks for the party season, as well as special gifts to buy or our loved ones.

Fortunately in the Harrogate district we are blessed with some fabulous independent fashion boutiques.

We asked four business owners what was currently flying off the shelves as we approach the big day.

Infinity & Co boutique, Harrogate

Sam Gallagher, owner of Infinity & Co boutique, which has just launched its newly-refurbished store at the Victoria Shopping Centre, said the key word for Christmas was “sequins – and lots of them!”

She said:

“We have trousers, tops, blouses, dresses and jackets in and they are so popular. They can be worn dressed up but it’s also fun to wear them casually too. We have them in lots of metallic shades of gold, champagne, copper black and rose gold, along with some brights too.

“We have also been selling chunky oversized cardigans to wear with boots and PU (synthetic leather) joggers, ideal for walking around a Christmas market.

“Colours this season are lots of neutrals of camel, winter white and black and for the bright colours we have had a strong reaction to raspberry, teal, emerald and cobalt.”

Porters, Harrogate

Andy Shuttleworth, manager of Porters, on James Street, said shirts and dresses were selling fast ahead of the party season.

He said:

“We have got a great selection of occasion shirts and party dresses. They are always very popular this time of year.

“Accessories, which can be bought for gifts and stocking fillers, like socks and underwear, are popular too.

“Brands people particularly like at the moment are Traffic People, which does wonderful party dresses, and shirts from Guide London and Claudio Lugli.

“The trend is currently ‘glitz’ and the shirts are bright and bold – ready for the party season.”

Fennec & Darwin, Harrogate

Aideen Fox, owner of Fennec & Darwin, on Montpellier Mews, said accessories to help you keep warm were currently proving the most popular.

She said:

“I’m finding gift items, such as my slippers and scarves which retail for £19.99, have been my top-sellers on the run-up to Christmas.

“Especially with energy prices going up so much, it’s important to keep warm.”

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Wild Thing boutique, Knaresborough

Dianne Houghton, owner of Wild Thing boutique on Knaresborough’s High Street, said it was currently all about the sparkle.

She said:

“Sparkling dresses are popular at the moment, but they are not just for Christmas. You can make outfits sparkle by accessorising jewellery and layering-up, but still being comfortable.”

Oliver Bonas set to open in Harrogate this week

Harrogate’s upmarket James Street is set to get a new addition this week with the opening of an Oliver Bonas shop.

The fashion and lifestyle brand has been refurbishing the spacious 3,700-square foot unit formerly used as a discount store.

Next also previously rented the site.

The doors were previously expected to open in September but renovations have been ongoing.

However, sources have indicated Oliver Bonas is finally due to open on Thursday.

The company, which has 85 stores in the UK, is advertising for team members at £9.75 an hour on its website.

The opening will strengthen James Street’s claim to be Harrogate’s premier destination for luxury goods.

Pret A Manger, Ebru Evrim and Carl Scarpa have all joined the street recently and Hotel Chocolat has upsized to larger premises.

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Tom Limbert, director of property consultants, Central Retail, which acted for property owners Countrylarge, previously said James Street had been “reinvigorated”, adding:

“Oliver Bonas will be a great addition to the existing tenant line up on James Street which truly is one of the best high streets in the north of England.”

Paris fashion comes to Harrogate with Aurélie pop-up

This story is sponsored by Aurélie 

Having lived in Paris in her 20s, Lucy Robinson always dreamed of owning her own clothing boutique.

Her wish came true when she launched her fashion brand Aurélie after her travel PR business was hit by the pandemic.

Now, the Harrogate business owner is bringing her online Parisian-style clothing collection to the high street with her first ever pop-up in her hometown.

The event will take place at handmade British ethical Jewellers India Mahon, in Montpellier Street, on Friday 18 and Saturday, November 19 from 10am to 6pm.

During the pop-up, Aurélie will be showcasing the brand’s Autumn/Winter collection, which includes a selection of tailored coats and jackets, cosy knitwear, jeans, shirts and blouses, plus Aurelie’s first ever party wear collection.

Lucy, who worked for a leading luxury fashion PR agency when she lived in Paris, launched Aurélie in January 2021.

She said:

“When the pandemic hit my travel PR business, I had a lightbulb moment and realised I wanted to go back to my fashion roots.

“I spent a lot of time in Paris and worked with some major luxury fashion brands, so I knew where to get hold of beautiful French clothing.

“I used savings to buy stock and off we went. I started off in the spare bedroom at home and I now have an office and showroom at Windsor House with a small team working for me.”

Harrogate business owner, Lucy Robinson, is behind fashion business Aurélie.

Lucy, who attended Harrogate Ladies College, is keen to showcase her clothing to fashion-lovers in the town following its growing success nationally.

Currently customers can make an appointment to visit Windsor House to view the collection, however the pop-up will allow customers to experience Aurélie on the high street.

There will be the chance to try on and purchase pieces from the sustainable brand, which aims to create timeless looks, featuring contemporary shapes that can be seamlessly styled with existing wardrobe items.

Lucy, who takes pride in curating an edited collection of beautiful, timeless clothing for Aurélie, will be on hand throughout the pop-up to offer personal styling sessions.

She said:

“People will be able to see the full collection, which also includes our first partywear collection. I will be there to offer advice and there will also be fizz available!”

For more information or to book a personal shopping appointment at Windsor House: Email: lucy@aurelie.co.uk or find Aurélie on Facebook and Instagram: @aurelie.co.uk 

Harrogate men’s fashion retailer relocates to James Street

Men’s fashion retailer Lynx launched in Harrogate almost 40 years ago and opened a shop on West Park in 2003.

Now, the independent business has rebranded and relocated to a state-of-art new premises on the town’s prestigious James Street.

The new larger store boasts two floors and has a new “sleek modernistic feel” – a change from the vintage look of the previous shop.

It is based in the former Hotel Chocolat unit, which moved to a larger site on the same street last October.

Lynx Menswear on James Street.

Owner Guy Hudson said:

“It is our time for change. With an increased young and vibrant team, I want to build on what has been achieved so successfully at our previous store on West Park.”

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Mr Hudson said James Street was the perfect location for the new store, thanks to a resurgence after the challenges of covid.

He added:

“Looking to build on the very positive response after the pessimism and lacklustre of lockdown, the regeneration of independent shops and top brand names on James Street is now at its pinnacle.

“What were empty shop units two years ago are now either under negotiation or full, with the likes of Pret a Manger and Oliver Bonas clearly believing that confidence in this iconic Harrogate high street is returning and we want to be part of it.

“We look forward to welcoming our valued loyal customers and new ones to our fresh look and location showcasing our individual European edit.”

Fashion retailer Jules B to open in Harrogate

Fashion retailer Jules B is to open a shop in Harrogate at the start of September.

The shop, which will be in the former Jaeger unit on Cambridge Crescent, will sell only womenswear.

It becomes the latest national retailer this month to confirm plans to move to Harrogate, after Oliver Bonas and Pret A Manger.

Julian Blades, managing director of Jules B, said its brands “will be perfect for the sophisticated customer demographic in Harrogate and surrounding areas”.

He added:

“We have wanted to open in Harrogate for a very long time but never found the right location but once I saw that the old Jaeger unit was available we decided the time was right.

“The store will be purely womenswear and we have some very exciting new collections that I’m sure will prove very popular with the discerning public.

“We will be looking for four full time members of staff and two part time, preferably with a good fashion retail background.”

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Mr Blades and his wife, Rhona, opened their first womenswear store in Jesmond in 1984.

The retailer offers collections by designers, including Hugo Boss, Armani, Victoria Beckham, Barbour and Vivienne Westwood.

Jackie Wilson, property manager for landlord Hornbeam Park Developments, said:

“We are delighted to have secured award-winning independent retailer Jules B as a tenant in the former Jaeger Shop on Cambridge Crescent; a great addition to the high street which will enhance the shopping experience of locals and visitors alike.”

Oliver Bonas set to open store in Harrogate

Oliver Bonas looks set to be unveiled as the latest big name addition to Harrogate’s high street.

The clothing and homeware store is advertising for a store manager and deputy store manager to run a shop in Harrogate.

The Stray Ferret understands it has identified the former Next store on James Street as its home.

There are also rumours that German fashion giant Hugo Boss and USA clothes retailer Anthropologie are considering opening outlets in Harrogate.

The company’s website says:

“We have an amazing opportunity for a store manager to join Team Oliver Bonas in our Harrogate store.”

The salary is described as ‘competitive with benefits’. The website also advertises a deputy store manager vacancy.

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The Stray Ferret has approached Oliver Bonas for further details.

Tom Limbert, director of property consultants Central Retail, said:

“We are very close to letting the former Next store on James Street to a very exciting national lifestyle retailer who will be another great addition to the street.”

Oliver Bonas, which was founded by Oliver Tress, opened its first store in London in 1993. It now has 75 outlets in the UK and the Republic of Ireland.

The closest ones to Harrogate are currently in Ilkley, Leeds and York.