Harrogate Borough Council is working with volunteers to plant more than 5,500 wild flower plugs on the Stray.
The flowers will be planted between the Empress and Prince of Wales roundabouts on the Stray.
Volunteers from the Bilton Conservation Group and the Rotary Club of Harrogate are helping to plant the bulbs over this weekend and next.
The council hopes that by September the flowers will be in full bloom.