Harrogate will have its name linked to the 150th anniversary of the Royal Albert Hall in London – and aspiring artists are also being invited to get involved.
To mark the venue’s milestone, Harrogate Spring Water is planning to create limited-edition anniversary labels for its bottles, to be sold at the Royal Albert Hall and selected other outlets.
To come up with the perfect design to showcase the diverse culture of the venue, Harrogate Spring Water (HSW) is calling for creatives to help. An expert panel, including representatives from HSW and the Royal Albert Hall, will nominate a shortlist and choose the winning design, with a prize of a £4,000 creative bursary. Two finalists will receive a £1,000 bursary.
James Cain OBE, CEO of Harrogate Spring Water, said:
“We are so pleased to be able to offer talented creatives across the UK the opportunity to feature on our bottle; we understand just how important it is to support the Arts and Creative industry during this time.”
“The 150th anniversary of the Royal Albert Hall is such a special milestone and its fantastic to be able to celebrate our valued partnership with such an iconic and historic institution. We cannot wait to see the designs!”
During 2021 and 2022, the Royal Albert Hall celebrates its 150th birthday, with a special programme of events including major commissions from British artists, headline performances from musical legends, and a series of showcases promoting the next generation of talent.
In its long history, the Royal Albert Hall has hosted great works of art and design including an 800-feet-long mosaic frieze encircling the building, a Picasso-designed programme cover in 1937 and a 2014 mural by Sir Peter Blake celebrating the venue’s diverse history.
In 2021 and 2022, as it marks its 150th birthday, its programme of events will include major commissions from British artists, headline performances from musical legends and a series of showcases promoting the next generation of talent.
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Harrogate Spring Water is an official partner of the celebrations and its 500ml still and sparkling bottles will feature the commemorative labels this year and next. Artists are encouraged to use colour to reflect the diversity of culture at the Royal Albert Hall.
Craig Hassall, chief executive of the Royal Albert Hall, said:
“We’re delighted to launch this one-of-a-kind design competition as part of our 150th anniversary celebrations.
“The Hall has been a meeting place – and an inspiration – for artists of all kinds since we opened in 1871, and we can’t wait to see how contemporary creatives interpret our diverse history. We’d like to thank our friends at Harrogate Spring Water for helping us mark this milestone in such an inventive and unusual way.”
For more information about the competition, click here.
