The founder of a bridal company said the opening of a shop in Harrogate will honour a family link to the town dating back many years.
Joanne Wilson founded Elite Bridal almost 20 years ago in Hull, before expanding to Brighouse, Hessle and Castleford.
As the company grew, it became a family enterprise: husband Richard, daughter Holly-Ann, and sons Joshua and Ben all have roles in its boutiques, outlets and international wholesale trade.
Putting the finishing touches to the new boutique on West Park today, before its opening tomorrow, Joanne said:
“For years, I used to come here with my mum and my daughter. My mum just loved Harrogate – any special day, we came to Harrogate. I lost my mum three years ago.
“Richard and I came to Harrogate one day and saw the shop and I said, ‘that’s my shop’. It was up for rent and we contacted the agent immediately and they said, ‘do you want to look around?’
“I said, ‘you can show me round later, but we’re having it’.”
She described the former Orvis store as the “perfect” location, offering views of the Stray, as well as options for brides and their friends and families to enjoy lunch or drinks nearby after finding their dream dress.
Many weeks of hard work have gone into transforming the shop and it is now completely unrecognisable.
A lounge area with cosy sofas and a fireplace sits next to the bar, offering drinks to visitors. As well as long rails of bridal gowns, there are three private suites for brides to try on the dresses and their closest friends and family members to help them make that final choice.
The range of gowns at Elite is designed by Joanne and Holly-Ann, meaning brides can choose one from the existing range, or ask for exactly what they want. She said:
“Sometimes when you go into a bridal store, you can only buy what they sell. I can design anything for you. You can have something really bespoke.”
However, Joanne is keen to ensure the business is not just for those with the biggest budgets: off-the-peg options start from around £300.
Whatever the cost of the dress, she knows the experience of finding the right one is just as important to many brides. The team at the Harrogate boutique will be offering VIP appointments, complete with bubbly, cake and a goody bag to take away, to ensure it’s a memorable occasion.
The boutique has three suites for brides to try on their gowns while friends relax
The bridal advisors have a trained eye to understand what will suit different body shapes and find something from the range in the shop.
With sizes six to 26 catered for by Elite, and a warehouse of 11,000 gowns to choose from alongside the option of a bespoke design, Joanne is confident the boutique will prove a hit with customers – just as it has with potential employees.
“I’ve been inundated with ladies asking me for a job. A bridal shop is a nice job to have.”
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Sneak Peek: New Starbeck pub aims to bring ‘community feel’ back
A new pub is set to open in Starbeck tomorrow with the aim of bringing back a “community feel” to the area.
The Office Ale House, which is based on High Street, will be open from midday to 9pm, seven days a week.
Kevin Jones, owner, told the Stray Ferret that he came up with the idea for the pub after finding he had nowhere to go for a pint after working from home in Starbeck during covid.
He said:
“I wanted somewhere to go for a pint and a chat after work and there was just nowhere that suited me.
“I wanted something with a community feel.”
He added that part of the reason for the name was to create that “after work pint” place that he wanted.
Mr Jones, who now lives in Knaresborough, secured planning permission and licensing for the vacant unit on the High Street in the last year.

Inside the Office Ale House in Starbeck.
With the help of Pete Valentine, owner of Yorkshire Bespoke Renovations, the project was complete within four-and-a-half weeks.
It includes an array of seating and tables, bar stools, USB charging points and speaker system.
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Part of the inspiration was also to create somewhere that both Mr Jones and his partner would feel comfortable going in for a drink.
Mr Jones said:
“It is a comfortable place. It’s somewhere where you feel comfortable walking in. You don’t want to feel intimidated walking in.
“It makes no difference if you are having a pint or a coke.”

The bar area inside the new Starbeck pub.
The pub, which is dog friendly, will offer drinks from a range of local breweries including Roosters, Daleside and Turning Point.
There will also be musicians performing, starting with Christopher Taylor playing an acoustic set this weekend.
The Office Ale House in Starbeck will open tomorrow, Friday, April 7, at midday.
Sneak Peek: The Secret Bakery, KnaresboroughHarrogate’s The Secret Bakery has expanded and launched a second branch in Knaresborough.
The shop and cafe, in Market Place, sells baked goods, including artisan bread, cakes and sandwiches, which are all made at the Knaresborough Road site.
The new outlet, which also serves drinks, including coffee, is being run by the bakery’s co-owner Jane Spencer, a former teacher from Keighley.
She said:
“This shop used to be The Reading Room and we used to deliver bread here from our shop in Harrogate. When they decided to close, we thought it was a great opportunity for us to open in Knaresborough
“A lot of our Harrogate customers come from Knaresborough, so it’s nice that we can be here.
“I would say our most popular product is our bread, particularly our sourdough. People come from all over to buy it. Our cakes and scones are also really popular.”

Jane Spencer (right), co-owner of The Secret Bakery, Knaresborough and Aime McNaught in the new shop and cafe.
Opening hours are currently under review, but the aim is to eventually open seven days a week, from 8am until around 4pm and from 10am on a Sunday.
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Mrs Spencer and her husband James bought The Secret Bakery in November 2020.
The business is continuing to grow, with work starting next week to develop the Harrogate site.
Mrs Spencer said:
“It will give us some more space in the back to make all the bread and cakes and everything.
“We are also going to be opening later from Thursday through to Sunday and offering things like bread and dips. We will also be serving alcohol.”

The cafe area at The Secret Bakery, Knaresborough.
A new cocktail bar that opens tomorrow on Parliament Street promises to bring something different to Harrogate nightlife.
Anyone familiar with Leeds nightlife may have heard of Roland’s and Domino Club; both are popular drinking spots that have grown a cult following.
The owners are promising to bring the same “chilled out, relaxed vibe” and premium drinks menu to their new venue in Harrogate, which is also called Roland’s.
The new bar has taken over the three-storey unit on the corner of Parliament Street, at the top of The Ginnel. The Ginnel is home to several much-loved bars including Montey’s, Major Tom’s Social and Foundry Project and Roland’s is hoping to capitalise on this.

The bar is kitted out with brown leather booths and seating for up to 60 people. It’s industrial finish with sanded wood and a huge iron chandelier gives it a trendy and cool feel.
Simon Vickery, general manager at Roland’s in Harrogate, said:
“The plan is to take Roland’s Leeds and mix in some aspects of Domino as well and bring it here. In Harrogate, there are a lot of chains which are all kind of similar and I think Roland’s will become a bit of a hub for people working in the hospitality industry.
“I know I’m biased, but I think it’s what a lot of people have been looking for without even realising. We’re hoping the quality of our product and the atmosphere we will create will mean people will spend their whole evening with us.”
Mr Vickery said people can expect a premium cocktail menu, an array of spirits and draft beer.

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Roland’s also has its own gin distillery, called Wolfe Bros. Gins will be stocked behind the bar alongside beers from Harrogate-based Cold Bath Brewery.
Roland’s originated in Leeds in 2014 and if the initial launch is a success it plans to extend into the upstairs, which will offer more seating and a potential events and live music space.
Mr Vickery said:
“Roland’s is very much an independent and we’re excited to be surrounded by so many others. Roland’s has been wanting to come to Harrogate for while but we just needed to find the right spot, and when this became available it was too good to let it go.”
Mr Vickery added there were still jobs available for full-time and part-time staff.

Aimee and Nino Cutino are no strangers to the Harrogate coffee shop scene as they already own No 35 on Cheltenham Crescent.
But today the couple, who moved from South Africa 11 years ago, opened a new cafe on King’s Road called Pink Door Harrogate.
No 35 is primarily Mr Cutino’s domain but Pink Door is Ms Cutino’s project.
Previously employed in digital marketing, she knew she needed a theme to differentiate the business from being “just another coffee shop” among the multitude that already exist in Harrogate.
The shop’s pink door makes it visually distinct but if you think you’ll be overwhelmed by pink you’re wrong. The design includes subtle pink and floral touches that create a unique space and fit the modern instagrammable world without being overwhelming.

As well as the usual hot drinks menu, the cafe will offer sandwiches, salads and protein shakes.
The set-up allows for space to bring your laptop and sit at the bar by the window, or you can perch on one of the pink couches and enjoy a drink with friends.
Ms Cutino said:
“It’s been amazing this morning, we’ve seen so many familiar faces that have come down to support us.
“We don’t want to be just another coffee shop. Anyone that comes into No 35 will know customers become like family. We pride ourselves on customer service and always try to do the little extras. Our coffee shop is a fun, family environment.”

There’s plenty of spots to create an insta story.
The next few weeks will be a soft launch before things get fully underway in April.
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The shop not only has all the classic hot beverages you would expect but also everything from small sweet treats to classic bacon sandwiches and salad bowls.
The owners are also hoping to tap into the fitness trend by offering protein shakes for anyone popping in after their gym session.

Their statement pale pink cups.
The Cutinos have been working on this project since July last year. They found the site by a stroke of luck — it was initially under contract with another company but when that deal fell through Ms Cutino snapped it up.
The pair are excited to be in a new area of town. King’s Road has seen a few new venues open over the past 12 months and a new restaurant and bar called Frog is in the pipeline in the coming months.
Sneak Peek: Wild Thing promises something unique in KnaresboroughA new womenswear shop arrived on Knaresborough’s High Street this week after the owner fell in love with the town when she was cycling through it last year.
Dianne Houghton said before cycling through the town she’d never visited Knaresborough, despite being from Hebden Bridge. She instantly knew she wanted a presence in the town.
Her shop, Wild Thing, opened on the high street yesterday.
She is no stranger to running a shop after working in fashion for 30 years she has moved the brand around four different premises in Otley.
Taking up 46 High Street, across from Market Place, Ms Houghton said she is excited to get to know the people of Knaresborough and their styles.

The shop is full and ready for new customers.
As the name suggests, Wild Thing isn’t all block colours and monochrome.
Ms Houghton said her style is a little “wild” and she loves finding something no one else is wearing:
“I’ve always wanted to wear something a bit different, something I won’t see anyone else in. Everything I have is a bit different, I love statement prints but also a classic jean and leather trouser is something you can never go wrong with.”
In the store you will find a variety of clothing and accessories from jumpers, midi dresses, jeans and even a statement necklace or two. Most things range from £10 to £80.

After 30 years in the industry, Ms Houghton has built up a following online. She said over lockdown she really focused on her online presence and is grateful to have built up the community she has.
Ms Houghton prides herself on not being a pushy sales woman but instead will listen to what customers want, she added:
“Through my life, I’ve been a size 6 and gone up to an 18 so I can really help women find something they love and feel comfortable in.
“I just love fashion, I couldn’t imagine doing anything else.”
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- Sneak Peek: New women’s shoe store opens on Montpellier today
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The former DJ said although its a new location for her she aims to bring the same unique pieces and cheery atmosphere to Knaresborough.
Sneak Peek: New women’s shoe store opens on Montpellier todayA new women’s shoe and accessory store is opening on Montpellier Mews today.
Aideen Fox has been working in fashion for multiple years, initially as a buyer for online stores before going going full-time with her business in October 2019.
Before that, Ms Fox set up Fennec and Darwin in 2018 by doing pop-up shops around the North of England.
She said it was her most recent pop-up in the Victoria Gate centre in Leeds that prompted her to look for her own shop. She said Harrogate was her “number one place to have a shop”.
Tucked away in the corner on one of Montpellier courtyards, next door to Montpellier Mews Antiques Centre, Fennec and Darwin has taken over the space giving it a fresh and elegant look with the shoes taking centre stage.
Ms Fox said:
“It’s an absolutely brilliant location, it just all fell into place and I fell in love with the space.
“I’m really excited to be in Harrogate, I’m based in Leeds so I visit Harrogate alot so it should be really good and I’m excited.”

Brands including Carmela and Vanessa Wu will be sold in the shop
Known to her friends and family as the “shoe monster” Ms Fox is excited to continue her online shop whilst also having a physical space for her customers to visit.
She will be stocking brands such as Carmela, Vanessa Wu and XTI. Customers can expect everything from trainers to knee-high boots to chunky sandals and wedges; something for all the seasons.
She added shoes would range from £25 to around £100 for leather boots.
Read more:
- Sneak Peek: Cheese, wine and charcuterie bar opens today in Harrogate
- Success of Harrogate pop-up shop continues
Going full-time just before the pandemic hit she said was “tough” but her background it online sales meant she was able to boost that side of her business.

Moving into a retail space of her own is something she’s looking forward to:
“I decided to just go for it myself and give it a go. Of course I love shoes so it just makes sense. I just hope people in Harrogate like what I have to offer, I think they will.”
The shop opens today at 10am.
M&S gives sneak peek of expanded Harrogate Oatlands storeMarks & Spencer has given a sneak peek of how its Oatlands Foodhall on Leeds Road in Harrogate will look if plans to extend it are approved,
The company wants to increase the size of the food hall by more than 70% and extend into the Sofa.com retail unit next to the existing store.
The plans would also see the closure of the cafe, which prompted some disappointed regulars to consider setting up a petition to retain it.
M&S said the expansion was designed to deliver a “bigger, better and fresher experience” for shoppers and would involve a significant investment in the town.
Harrogate stores’ transformation one of the first in the country
The Leeds Road store will be one of the first in the country to be refreshed with this new-look M&S design. The features would include new fresh product displays and an in-store bakery.

The bakery would be open all day.
Work would take place in stages to allow customers to continue shopping at the store throughout redevelopment.
There would also be an expanded frozen food section, a wine shop and new decoration throughout the store.

A wine shop would be included in the store.
M&S has committed to cutting 1,000 tones of plastic from its business by March next year and halving food waste by 2030. With this in mind, the store would have a ‘fill your own’ section to reduce packaging.
Shoppers would bring their own reusable containers to fill with dried items, such as pasta, rice, cereals, nuts and other snacks.

The fill your own section would reduce plastic packaging and food waste.
There will be more checkouts, a mobile scan and shop option and new digital screens in store to make it quicker to process click and collect online orders.
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The Harrogate history of M&S
M&S first opened in Harrogate in December 1906 in the old Market Hall under its earlier name of Penny Bazaar.
The original Harrogate Penny Bazaar was replaced in May 1934 by a new Marks & Spencer store at 36 Cambridge Street.
It moved again in 1999 to its current location on Cambridge Street.
M&S regional manager Rona Hulbert said:
Sneak Peek: Crimple Hall opens after £6 million investment“We’re delighted to be celebrating our 115th anniversary in Harrogate this month. M&S has a long and proud history of serving local customers, dating all the way back to the days of the Penny Bazaars. I’m really excited that we’re looking forward to the future and continuing to invest in Harrogate.”
Crimple Hall is finally ready to swing open its doors to the public this weekend with a well-stocked food hall, plenty of Christmas goodies and the plants it is known for.
Many locals will know Crimple Hall as a garden centre but over the past year it has had a huge investment to make to add on a food hall, restaurant and event space.
The food hall has an in-house bakery, 12-metre butcher’s counter and chef cooked ready meals. All the food and produce is locally sourced and fresh.

The food hall
Director of Operations, Keren Shaw, said they wanted to make Crimple Hall a destination for local people; somewhere they can shop and eat:
“We want to be a hub for the community. It’s an incredibly unique place to the area. We use local producers, we have our own in-house bakery too. We’re really excited to get it open and have people in.
It’s great to have seen it go from a shell to now living and breathing it.”
A few people have been invited down this week but this weekend is when it will open fully. Visitors can expect plenty of food and lots of Christmas decorations.
The food hall is based in a 20,000 sq ft space and has an industrial feel with its distinctive peaked roof.
Read more:
- Bettys reveals Christmas window in Harrogate
- Cancelled Harrogate Christmas Market finds new home at Crimple
- Behind the scenes of Harrogate’s new £6m food hall

Christmas has arrived at Crimple Hall. There’s everything from trees to lights to robot polar bears!
Ms Shaw said the whole concept was environmentally-focused from the solar panels on the roof to Crimple’s very own milk float where people can come back with their glass bottles to re-fill.
In the future, the team is hoping to add glass bee hives to provide honey for the food hall.
So far the new venue has opened up around 60 new job opportunities to the local area.

The 160-seater restaurant welcomed its first customers today.
The restaurant and garden centre will open 8- 5pm, and bar until 7pm. The food hall will open 8-7pm and on Sunday all areas are open 10-4pm.

A well-known Harrogate pub is reopening this weekend a month after it closed for a major refurbishment.
When the Pine Marten, on Otley Road near RHS Harlow Carr, closed its doors in September it had a classic country pub look but it now has a much more modern, glamorous feel.
The pub has introduced a revamped menu inspired from ideas across the globe.
Head Chef Tim Chapman, who has been with the pub for six years, still oversees the food, which now also includes a dedicated vegan menu.
Some customer favourite features, like the three open fireplaces, have been retained but the whole venue has been transformed from top to bottom.
The Pine Marten building dates back to the 1820s when it was the original home of Robert Wigglesworth, who created the world’s largest telescope at the time.

The spiced coconut curry in the foreground with a plant based burger in the background.
General manager Richard Tate, who has over 30 years’ experience in the hospitality sector, said:
“I’m delighted with the makeover at the Pine Marten – we’ve retained customer favourite features while revamping the entire place, and it looks absolutely stunning.
“This marks a new chapter for the Pine Marten – my fantastic team and I can’t wait to see guests coming through the doors!”
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